Mack's Flooring
400+ leads and $1M+ from one website
A website, 7 service pages and 9 community pages on Vancouver Island, then Google Ads and SEO. 120+ projects in the first year.
Read the case study
Canadian owned & operated
MARKETING BUILT FOR LOCAL ROOFERS
We help roofing companies across Vancouver and Canada book more replacements, repairs and new roofs, with websites, Google profiles and ads that send every search to the right page and answer leaks fast.
40+ five-star Google reviews 100+ contractors servedThe reality
Why roofers pay too much for the wrong leads
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Repair leads when you want replacements
Ads on "roof repair" bring small jobs. Replacement buyers search differently ("new roof cost", "roof replacement [town]") and need a page that makes the case.
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One page for everything
Asphalt, metal, flat roofs, gutters, skylights. One page can't rank for all of them, and it can't convince a homeowner about any of them.
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Leaks don't wait for callbacks
A homeowner with water coming through the ceiling calls down the list until someone answers. Missed calls in storm season are the most expensive ones you'll ever have.
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Reviews that say "great job"
Reviews that mention the roof type and the town ("new metal roof in Langley") help you rank and help the next homeowner decide.
Results
Different trade, same playbook
What happened when we ran the same system for other trades. The steps for roofers are the same: the right pages, a strong Google profile, and ads pointed at the page that matches the search.
Beyond The Brush Painters
From website launch to 8 booked jobs in just 20 days
We built Sunny a brand and website from scratch, then switched on Google Ads: 6 interior, 1 exterior and 1 cabinet job, and a 7X return on the ads.
Read the case studyMarketing Services For Roofing Companies
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Google Ads A campaign for replacements, repairs and storm leaks, judged on booked roofs, not clicks. -
Website Design A page for every roof type and town, with your warranty and your own roofs up front. -
SEO Rank on Google Maps and in search for the roofs you install, in the towns you work in. -
Photo & Video Before and after shots, crews at work and drone footage of your own roofs. -
Logo & Branding A logo and a look that hold up on the truck, the lawn sign, the crew shirts and the estimate. -
Facebook Ads Roof videos and inspection offers that reach homeowners before the leak.
Timing
A roofer's year on the coast
- October to February
Leak season
Emergency and repair calls peak. Run leak campaigns and answer fast; today's repair customer is next summer's replacement.
- March to May
Replacement planning
Homeowners who patched a leak over winter start pricing new roofs. Push replacement pages and financing.
- June to September
Install season
Dry weather, full schedules. Keep reviews coming and book fall work.
- September
Last call
Owners who want it done before the rain. A short, urgent campaign fills the last dry weeks.
Where to start
Most roofers start with the Scaling Package
Roofing leads are expensive, so they need ads pointed at the right pages and replies that land the job. It's Google and Facebook ads, landing pages and instant replies, from $1,000 a month in management.
Is this for you?
For roofers who want bigger jobs on the calendar
You're a good fit if
- You want more replacements and fewer small repair calls
- Someone answers the phone during storms
- You have photos of finished roofs, or will let us shoot some
- You serve a clear set of towns
We're not a fit if
- You only want insurance work from adjusters
- You can't take on new work until next year
Straight answers
Roofing marketing questions
Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.
Worth reading first
How much does a roofing lead cost?
Our typical figure for roofing is $258 a lead from Google search ads, the median across every published source we found plus our own campaigns. About 42 in 100 contractor leads book, so plan on roughly $620 in ad spend per booked job. The full table by trade is in our Google Ads cost per lead guide.
Should roofers use Local Services Ads?
Yes, once you have solid reviews. They sit above regular ads with the Google Verified badge, and you pay per lead instead of per click.
How do I get more replacement jobs?
Give replacements their own page with materials, warranty, financing and real photos, run separate ads on replacement searches, and follow up on every repair customer with a roof that's near the end of its life.
Do Facebook ads work for roofers?
For replacements, sometimes, especially with before and after photos and a spring offer. For leaks, no. People with a leak search Google.
How fast will I see results?
Google Ads and Local Services Ads usually bring calls within weeks. Local SEO builds over months and lowers your cost per lead over time.
Do you work with other exterior trades?
Yes. Roof replacements often come with other work, so we also market general contractors and carpenters, who get the calls for decks, siding and framing repairs. See every trade we work with.
Get started
Get more roofing jobs
Tell us what roofs you do, where, and what a typical replacement is worth.
- We reply within 24 hours.
- We check how you show up for replacement and repair searches in your towns.
- You get a plan and a price. If we can't help, we'll say so.
- 604-626-3100
- info@debutmarketing.ca
- Vancouver, BC. Working with contractors across Canada.
P.S. Most roofers start with the Scaling Package. Tell us what you do and we'll tell you honestly if it fits.
Thank you! We'll be in touch within 24 hours.