From Website Launch to 8 Booked Jobs in Just 20 Days

Where Sunny started

Beyond The Brush Painters is Sunny's residential painting company in Vancouver. They paint interiors, exteriors and kitchen cabinets across the Lower Mainland, and they also do decks, fences and popcorn ceiling removal.

When Sunny came to us he had the skills and the crew but nothing a customer could find or check: no logo, no website, no business cards and no advertising. Every job came from people who already knew him.

That is a hard place to buy clicks from. Painting is one of the most expensive home services to advertise on Google. In LocaliQ's 2025 benchmarks the median painting click cost $18.82 CAD (converted from US dollars), the highest of any home service category they track. A homeowner who clicks an ad and lands on a company with no website, no reviews and a logo made in five minutes calls the next company. So we built everything that makes a painter look established before we spent a dollar on ads.

Step 1: building Sunny's brand from scratch

A new painting company competes with outfits that have had trucks on the road for twenty years. The brand had to make Beyond The Brush look like it belonged in that company on day one.

The name already did a lot of the work, so the logo leans into it: a paint brush sweeping in front of a line of mountains, with "Vancouver, BC" in the badge so every homeowner knows it's a local crew. We built it on navy, teal and orange. Navy and teal read as calm and clean, which is what people want from someone working inside their home. Orange gives it something to catch the eye on a lawn sign, a Google listing or the side of a van.

Then we tested it at every size it would live at: shrunk down to a Google profile photo, printed on a business card, and wrapped across a work van. The business cards came from the same brand kit, so the estimate Sunny leaves on a kitchen counter matches the website the homeowner looks up that night.

Step 2: a website that shows the job instead of describing it

Most painting websites open with a stock photo of a roller and a line like "quality painting at affordable prices". Homeowners have seen it a hundred times. We wanted the first ten seconds on btbpainters.com to feel like watching Sunny's crew work.

So the homepage has a custom scroll animation. When you land, you're standing in a living room that's taped off: blue tape on the trim, drop sheets on the floor, a ladder and paint cans in the corner. As you scroll, the walls get their fresh coat, the drop sheets lift away and the furniture moves back in. By the time you reach the "Book a free estimate" button, you've watched a job get finished, and the room is the kind of result you'd want in your own house.

The rest of the site does the job a good salesperson would:

• Every service has its own page: interior painting, exterior painting, cabinet refinishing, deck staining, fence painting, popcorn ceiling removal and commercial work. Someone searching for cabinet painting lands on a page about cabinets, not a homepage they have to dig through.
• The phone number sits at the top of every page, and the free estimate form is one tap away on a phone.
• The trust points homeowners ask about are up front: free estimates, $2M liability insurance, open 7 days a week, and a touch-up guarantee in writing.
• The gallery uses the company's own before and after photos. No stock photos of painters who don't work there.

Step 3: Google Ads, pointed at the right pages

With the brand and the site live, we switched on Google Ads. Each service Sunny wanted more of got ads that sent people to the matching page, so an interior painting search led to the interior painting page and a cabinet search led to the cabinet page.

We tracked which leads came from the ads and which of those turned into booked jobs. Counting booked jobs, not clicks or form fills, is the only way to know whether ad money is working, and it's how we measure every campaign.

The results: 8 booked jobs in 20 days

Twenty days after the website went live, the Google Ads had booked 8 jobs and paid for themselves several times over:

Interior work led, which is a good sign for a Vancouver painter. Exterior work rises and falls with the weather, while interior jobs can be booked year round, so a steady flow of interior leads keeps a crew busy through the wet months.

From the first logo sketch to the eighth booked job took 45 days in total. Most of that was building the brand and the website properly. Once the site was live, the ads needed only 20 days.

What other painters can take from this

• Build the brand and site before you buy clicks. Painting clicks are expensive. They pay off when the page someone lands on looks like an established company.
• Show the work, don't describe it. A homepage that shows a room getting painted says more than any paragraph about quality.
• Give every service its own page. It makes your ads more relevant and it helps you show up in Google Maps and regular search for each service.
• Use your own photos. Before and after shots of real jobs do more for trust than any stock image.
• Measure booked jobs. Clicks and leads are only useful if you know how many turned into work on the calendar.

If you're starting out, the Foundation Package covers the brand, website, business cards and Google Business Profile in one go, and we credit anything you already have. When you're ready to fill the schedule, the Scaling Package adds the ads. More for painters on our painter marketing page.