Finished-home galleries
A page for every model or project, with real photos and the details buyers ask about.
Home builder marketing · across Canada
MARKETING BUILT FOR HOME BUILDERS
People spend months choosing a builder, and they spend most of it on your website and your Google reviews. We build home builders the website, profile and ads that make a careful buyer feel safe calling you first.
- Websites built around your finished homes
- Process, warranty and timeline pages buyers trust
- Google profiles and reviews for every market
- Drone and video of your builds
This page at a glance
Updated
Home builders win more buyers online by showing finished homes, their process, warranty and timelines on a fast website, keeping a strong Google profile with steady reviews, and making it easy to call from a phone. In our study of 153 Canadian builder websites, most missed at least one of those basics.
- 56.3/100 average score of 153 Canadian home builder websites we tested Source: Debut home builder website study 2026 (153 websites)
- 2% of home builder websites load their main picture on a phone in Google's "good" time Source: Debut home builder website study 2026 (153 websites)
- 19% of home builder websites show a phone number in the first screen on a phone Source: Debut home builder website study 2026 (153 websites)
Who this is for: Custom and production home builders who want more serious buyers and fewer tire-kickers.
The reality
Why builders lose buyers they never hear from
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A website that hides the homes
Buyers want to walk through your finished homes online. A slideshow of three photos and "quality craftsmanship" sends them to the next builder.
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No process, no trust
The biggest fear is delays and surprise costs. A clear process page, with your warranty and timelines, answers it before they ask.
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Slow on a phone
Most buyers look you up on their phone. If your homepage takes ten seconds to show a picture, they never see your work.
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Hard to reach
A phone number buried in the footer and a twelve-field form lose the buyer who was ready to talk.
A custom builder we work with · Kiwi Custom Construction
80% more website traffic in the first 3 months
- +80%website traffic in the first 3 months
- 3service pages, one for each trade
- 1scroll animation that builds a pool
Evan did a great job on our website and offered lots of wonderful advice and tips on how to promote website traffic, and improve our business. I would not hesitate to recommend him for all your website needs. We are extremely satisfied and pleased with the work Debut has done for us.
What we build
How we market a home builder
Process and warranty pages
Your steps, timelines and new home warranty, explained in plain words.
Area pages and Google profiles
A page and a Google Business Profile for each community you build in.
Ads for serious buyers
Google search ads on build-intent searches, and Facebook ads for people planning a build.
Drone and video
Aerial video of lots and finished homes, the way buyers want to see them.
Fast replies
Every inquiry answered in seconds, so a ready buyer never waits.
Guides and research
Everything we've written for home builders
Each one answers a question we hear from contractors in this trade. Start with the one that matches yours.
- Canadian home builder websites, scored 153 builder websites tested on speed, contact, proof and Google.
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Kiwi Custom Construction case study 80% more traffic in 3 months for a custom builder. -
T City Developments case study A multiplex builder, from #97 to #4 on Google in 30 days. -
Construction drone photo and video What drone footage costs and how builders use it to sell. - Real estate and new build drone video Aerial video for listings and show homes.
- How many Google reviews a contractor needs Review targets by trade and region, from our own data.
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How 1,113 homeowners find a contractor What homeowners check before they call, from our own survey. -
How much marketing costs for contractors Prices from 69 agencies for every service, so you know a fair quote. -
Google Ads for construction companies Campaigns for projects that take months to decide.
Where we work
Home builders marketing, city by city
What works for home builders in each city we have a page for. We work with contractors across Canada, so your town doesn't need to be on this list.
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Victoria New homes and suites go up fastest in Langford, Colwood and the Westshore. - Nanaimo New subdivisions in north Nanaimo and the Oceanside towns bring buyers who compare builders online.
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Surrey Custom home buyers in South Surrey compare builders for months. -
Kelowna Custom home buyers in the Okanagan often live elsewhere while they build. -
Chilliwack New homes go up across Chilliwack, and buyers compare builders online for months. -
Calgary New communities on every edge of the city bring buyers who compare builders for months. -
Edmonton New neighbourhoods on every edge of the city mean buyers compare builders online. -
Red Deer New homes in Blackfalds, Penhold and Sylvan Lake draw buyers from across the province. -
Saskatoon New neighbourhoods on every side of the city bring buyers who compare builders for months. -
Regina Buyers in new neighbourhoods compare builders carefully. -
Winnipeg New homes in Manitoba come with the provincial new home warranty. -
Toronto New home builders in Ontario must be licensed by the HCRA and enrol homes with Tarion. -
Ottawa Ontario builders need an HCRA licence and Tarion enrolment. -
Kingston New subdivisions on the edges of town bring buyers who compare builders online. -
Halifax New homes across HRM bring buyers who compare builders online. -
Moncton New homes across the region bring buyers who compare builders online. -
St. John's New homes in Paradise, CBS and Torbay bring buyers who compare builders online.
Where to start
Most home builders start with the Foundation Package
Buyers choose a builder they trust, and trust starts with the website, brand and Google profile. It's a website, brand, business cards and Google Business Profile for $3,500, by application.
Reviews
What builders say
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Evan did a great job on our website and offered lots of wonderful advice and tips on how to promote website traffic, and improve our business. I would not hesitate to recommend him for all your website needs. We are extremely satisfied and pleased with the work Debut has done for us.
Dan Phillips Kiwi Custom Construction -
Debut made us a great website and got our construction company ranking locally. Couldn't be happier with the results
Tommy Singh T City Developments -
Evan made it very easy and simple to design the perfect website for my construction company. All within a great budget and timeline. Evan followed up after few weeks to even make better improvements to the site for free. Highly recommend!! Thanks Evan.
Yannick G. YG Construction
Is this for you?
For builders who want their website to sell like their show home
You're a good fit if
- You build homes you're proud to show
- You want more serious buyers and fewer price shoppers
- You can share photos, or book a shoot
- You want your process and warranty to be clear online
We're not a fit if
- You only build for one repeat client
- You want a template site by Friday
- You want guaranteed rankings
Straight answers
Home builder marketing questions
What should a home builder website include?
Finished homes with real photos, a clear process, your new home warranty, typical timelines, the areas you build in, and an easy way to call or ask a question from a phone. Our 153-website study found most builder sites miss at least one of these.
How much does home builder marketing cost?
The Foundation Package is $3,500 by application: website, brand, cards and Google profile. Ads management is $1,000 or $1,500 a month plus your ad budget. Every price is on our services page.
Do Google Ads work for home builders?
Yes, on searches with clear building intent, like "custom home builder [city]", sent to a page that matches. Buyers take months to decide, so follow-up matters more than the click.
Should I show prices?
Price ranges help. Buyers want to know if you're in their budget before they call, and a "homes from" figure filters out people who aren't.
Do you do drone and video?
Yes. Aerial video of lots and finished homes is one of the best ways to show a build. Drone shoots start at $800.
Get started
Get more serious buyers
Tell us what you build and where.
- We reply within 24 hours.
- We look at your website, Google profile and how you show up for the searches your buyers use.
- You get a plan and a price. If we can't help, we'll say so.
- 604-626-3100
- info@debutmarketing.ca
- Vancouver, BC. Working with contractors across Canada.
P.S. Most home builders start with the Foundation Package. Tell us what you build and we'll tell you honestly if it fits.
Thank you! We'll be in touch within 24 hours.