Website design
A custom website that explains what you do in contractor terms and turns visits into demo requests.
For construction software companies
MARKETING FOR CONSTRUCTION SOFTWARE COMPANIES
Contractors decide on their phones, between jobs, and only after they trust you. We put construction software in front of them with websites, Google Ads, SEO and job-site video, written in the words contractors actually use.
- Websites that explain your product in contractor terms
- Google Ads on the problems your software solves
- National SEO across Canada
- Photo and video from real job sites
The reality
Why most software marketing misses contractors
Contractors aren't IT buyers. The pitch that works on a head office doesn't work on a site super.
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It's written for IT people
"Seamless integrations" and "a single source of truth" mean nothing to an owner who wants to stop losing timesheets. Contractors buy time saved and problems avoided, in plain words.
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The demo only works on a desktop
The person who decides is often on a job site with a phone. If your site and your demo don't work there, you lose them before the trial.
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The proof is from the wrong trade
A roofer doesn't care that a property manager loves your product. They want to see another roofer using it.
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The ads chase broad words
"Construction software" is expensive and vague. The searches that convert name a specific problem: safety forms, estimates, scheduling crews.
Your buyer
Contractors buy differently
Contractors are busy, practical and wary of anything that looks like it will slow a crew down. They respond to plain language, real examples from their own trade and proof that other contractors use your product.
- Write for the owner, the office manager and the site lead
- Show the product on a phone and on a job site
- Lead with time saved and problems avoided
- Use proof from their trade and their region
What we do
Lead services for software companies
Google Ads
Ads that show up above your competitors when companies search for the problem your software solves.
National SEO
Content and links that rank you across Canada for the searches your buyers make. Plans start at $4,000 a month.
Pages for each trade
A landing page for roofers, one for electricians, one for general contractors, each with proof from that trade.
Job-site photo and video
Your product in real contractors' hands on real sites, shot by the team that shoots for our contractor clients.
Lead follow-up
Instant replies and follow-ups on every demo request, so a busy owner doesn't go cold.
What your buyers search
Contractors search for problems, not product categories
A roofing company owner doesn't wake up and search "construction management platform". They search for the thing that went wrong this week: "how to track crew hours on multiple job sites", "safety form app for roofers", "estimate template for concrete", "why are my quotes taking so long". The software company with a clear, useful page for that exact problem is the one that gets the demo request.
So we build your marketing around the problems your product solves, one trade at a time. A page for each problem, written in the words contractors use. Ads that show up when they search for it. Proof from companies in the same trade. And a demo request form that works on a phone, followed by a quick reply, because the owner who asked is going back on site in ten minutes.
It's the same approach that works for our contractor clients, pointed at a different buyer: the contractor themselves.
Why us
Debut compared with a general software agency
| Debut | General software agency | |
|---|---|---|
| Knows your buyer | 100+ contractors served | Knows SaaS; learns contractors on your dime |
| Language | Plain, trade-specific | Features and integrations |
| Proof | Trade by trade | Logos and case studies from any industry |
| Content | Shot on real job sites | Screenshots and stock |
Reviews
What our clients say
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I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!
Travis S. Valley West Concrete -
From start to finish our team had an amazing experience with debut when we hired them to do our website. We saw an increase in traffic to our business and we’re super happy with the product these guys delivered in a timely matter. Don’t hesitate to do business with them.
Polar Property Services
Is this for you?
Built for software that makes a contractor's day easier
You're a good fit if
- Your product is built for contractors or construction companies
- You sell in Canada, or want to
- You want demo requests from owners and managers
We're not a fit if
- Your buyers are mostly enterprise IT teams
- You want a one-off social post, not a lead system
Straight answers
Software marketing questions
Do you only work with Canadian software companies?
Most of our work is in Canada, and national SEO is priced for ranking across Canada. If you sell into Canada from elsewhere, we can help with that market.
How much does national SEO cost?
Plans start at $4,000 a month. The price depends on how competitive your searches are and how much content and link building it takes.
Can you shoot our product in use on real sites?
Yes. Our photo and video team already shoots on contractors' job sites, so we can film your software in the hands of the people who use it.
What do you need from us?
A walkthrough of the product, your best customers and why they bought, and access to your analytics and ad accounts. We handle the rest.
Get started
Get software leads
Tell us what your software does and who buys it.
- We reply within 24 hours to book a call.
- We look at your site, your ads and the searches your buyers make.
- You get a plan and a price.
- 604-626-3100
- info@debutmarketing.ca
- Vancouver, BC. Working with contractors across Canada.
Thank you! We'll be in touch within 24 hours.