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Research

DEBUT TRADES INDEX

Original data on how BC contractors get found and hired online. One method for every company, the sample and dates published, and results only in aggregate, so anyone can cite it.

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Reports

The research

How we research

The rules every report follows

  • One method for every company. The same searches on the same day, scored the same way.
  • The sample and date are published. Every report says how many companies, where, when, and what was left out.
  • Aggregate only. No company is named or ranked, so trade associations, reporters and software vendors can cite the findings safely.
  • Small numbers are labelled. Any figure based on fewer than 30 companies is marked directional.
  • Free to reuse. Charts and aggregate tables are CC BY 4.0: credit Debut Marketing and link to the report. Each report has a ready-made citation.

Reporters and associations can email info@debutmarketing.ca for the method in more detail.

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Tell us your company name and city. We'll score your Google profile on the same framework as the report and show you where you stand.

  1. We reply within 24 hours.
  2. We score your profile on the Debut Profile Score.
  3. You get your score, your grade and the three fixes that move it most.