Research

DEBUT TRADES INDEX

Original data on how Canadian contractors get found and hired online. One method for every company, the sample and dates published, and results only in aggregate, so anyone can cite it.

Read the construction report Get your score

40+ five-star Google reviews 100+ contractors served

Reports

The research

Contractor website statistics 2026 What 750+ Canadian contractor websites show, how many visitors become leads, and the features that make the difference.
Canadian home builder websites, 153 scored We tested 153 home builder websites from across Canada on speed, contact, proof, phones, Google and accessibility. The average scored 56.3 out of 100.
Construction website statistics 2026 133 Canadian construction companies scored on their websites and Google profiles, with the 10 fixes worth the most points.
Painter website statistics 2026 132 Canadian painting companies scored on their websites and Google profiles, with the 10 fixes worth the most points.
What contractor marketing costs Published prices from 69 marketing agencies, 35 of them Canadian, for every service a contractor buys.
Contractor SEO statistics 2026 What 1,113 Canadian homeowners told us about finding a contractor: Google, reviews, websites, AI tools and how fast you reply.
Contractor marketing statistics 2026 Every figure a Canadian contractor needs to plan marketing, from 20+ sources: lead and job costs, reviews, speed and websites, in CAD.
Digital State of BC Construction Companies on Google 2026 99 companies in 20 BC markets scored on one 100-point framework. The median has 28 reviews; commercial firms average a D.
Neighbours are writing commercial contractors' Google reviews 34.6% of commercial listings show complaints about driving, noise or site mess.
How many Google reviews does a construction company need? 45 reviews puts you in the top quarter in BC; 54 in Metro Vancouver.
Contractor Google Ads benchmarks by trade What a click, a lead and a booked job cost in 9 trades, with a calculator.

How we research

The rules every report follows

One method for every company. The same searches on the same day, scored the same way.
The sample and date are published. Every report says how many companies, where, when, and what was left out.
Aggregate only. No company is named or ranked, so trade associations, reporters and software vendors can cite the findings safely.
Small numbers are labelled. Any figure based on fewer than 30 companies is marked directional.
Free to reuse. Charts and aggregate tables are CC BY 4.0: credit Debut Marketing and link to the report. Each report has a ready-made citation.

Reporters and associations can email info@debutmarketing.ca for the method in more detail.

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Tell us your company name and city. We'll score your Google profile on the same framework as the report and show you where you stand.

We reply within 24 hours.
We score your profile on the Debut Profile Score.
You get your score, your grade and the three fixes that move it most.

604-626-3100
info@debutmarketing.ca
Vancouver, BC. Working with contractors across Canada.