How We Took Mack's Flooring From $0 to $1M Online

Where it started

Mack's Flooring was one of our first clients on Vancouver Island.

We got in touch with Mack after talking to a friend who had a great experience working with him. We knew he had a great local business and a strong reputation, but his online presence had a lot of room to improve.

So we started with the basics. We built Mack's a clean, professional website around their actual services and the people in Campbell River they wanted to reach.

The goal was simple: make Mack's look like the established flooring company they already were, and make it easy for someone searching for flooring to get in touch. The website ended up being just the start.

We looked at where the work was coming from

Once the website was built, we looked deeper into the local market: what people were searching for around Campbell River and nearby, which flooring services had the most potential, and which communities Mack's could realistically serve.

Instead of trying to make one page rank for everything, we built the website around those opportunities.

We created 7 dedicated service pages for the types of flooring Mack's offers. Someone searching for hardwood flooring, for example, lands on a dedicated hardwood flooring page rather than a general flooring page.

We also built pages for 9 surrounding communities on Vancouver Island. That gave Mack's a much bigger footprint and let us target searches in smaller communities that competitors were overlooking.

Then we started driving leads

With the website set up properly, we used Google Ads and SEO to put those pages in front of people actively looking for flooring.

The important part was that the traffic didn't all go to the same place. Someone searching for hardwood flooring went straight to the hardwood page. Someone searching for flooring in a nearby community went straight to that community's page.

Everything was built around getting the right customer in front of the right information.

The results

Over the first year, Mack's generated:

This didn't come from one campaign or one lucky month. We built out the website, expanded the markets they could target, tested different services, and kept improving the campaigns as the data came in.

What started as a website for a local flooring company turned into a system that brings in new customers every week.

What we took from it

A lot of contractors see a website as a digital business card instead of a way to generate local leads. Mack's is proof you can turn even a small local market into a steady source of new business. It isn't easy, but with deep research and the right partner, it's possible.

We also have to give Mack his flowers. He's a great person, and the business is truly a passion of his. Every single customer we've sent him has given him a perfect 5 stars. That goes a long way, and it's the only reason the business has scaled as far as it has.

For Mack's, the work took their online presence from a basic local website to a marketing system that has contributed to over $1M in revenue. If you're in Campbell River or elsewhere on the North Island, see how we work with contractors in Campbell River.