$100K Yearly Revenue From High-Conversion Local Website (2025 Projection)

DEBUT MARKETING | CASE STUDY

Evan Striemer | April 11th, 2025

Cofounder & Marketing Director @ Debut Marketing

General Overview (Mack's Flooring):

Client: Mack's Flooring
Industry: Residential and commercial flooring contracting
Project Timeline: Website Launched in September
Markets Served: Store in Campbell River, Serves Vancouver Island

Background

Mack was one of our first clients on Vancouver Island, we initially reached out after hearing about a family member's good experience with the local business' owner Mack. After looking on Google we noticed they didn't have a website and came to Mack with a heavily discounted offer to build a website for his local business.

Our Solution

We built a clean, conversion-focused website tailored to their local market and services. The goal was to position them as a trustworthy, high-quality flooring provider and make it easy for potential customers to reach out.

The Results

  • 30 qualified leads in the first 6 months

  • $45,000 in revenue directly tied to website inquiries

  • Projected to surpass $100,000 in revenue from website leads within the first year

All of this growth came without any additional marketing spend — just a well-built website designed to convert.

Takeaway

A properly designed website can become a lead-generating engine — even for small, local service businesses. For this flooring company, it meant moving from zero online presence to six figures in revenue in under a year.

Testimonial

★★★★★

Mack's Flooring Co

Just over a year ago, I started my business. About six months in, things were going well, but I didn’t have a website. Then, out of nowhere, I got a call from Evan. He had seen my business on Google and noticed I didn’t have a website.

Evan sent me a list of what he needed, but at the time, I was extremely busy—probably not the easiest client to work with. Eventually, we got everything in place, and I couldn’t be happier with the results. The website looks great, I get compliments on it all the time, and more importantly, leads are coming in every week!

Outstanding service, outstanding results. I’ll recommend Evan every chance I get.

READY TO GROW YOUR FLOORING COMPANY?