How We Built This Local Flooring Company From $0 to $1M

DEBUT MARKETING | CASE STUDY

Evan Striemer | June 7th, 2026

Cofounder & Marketing Director @ Debut Marketing

General Overview (Mack's Flooring):

Client: Mack's Flooring
Industry: Residential and commercial flooring contracting
Project Timeline: Website Launched in September
Markets Served: Store in Campbell River, Serves Vancouver Island

Background

Mack was one of our first clients on Vancouver Island, we initially reached out after hearing about a family member's good experience with the local business' owner Mack. We built a clean website tailored to their local market and services. The goal was to position them as a trustworthy, high-quality flooring provider and make it easy for potential customers to reach out.

The Results

  • 400 qualified leads in the first year

  • Over $1M in revenue from our local ads

  • $100,000 / from local website inquiries

Takeaway

A properly designed website can become a lead-generating engine, even for small, local service businesses. For this flooring company, it meant moving from zero online presence to seven figures in revenue in under 2 years.

Testimonial

★★★★★

Mack's Flooring Co

Just over a year ago, I started my business. About six months in, things were going well, but I didn’t have a website. Then, out of nowhere, I got a call from Evan. He had seen my business on Google and noticed I didn’t have a website.

Evan sent me a list of what he needed, but at the time, I was extremely busy, probably not the easiest client to work with. Eventually, we got everything in place, and I couldn’t be happier with the results. The website looks great, I get compliments on it all the time, and more importantly, leads are coming in every week!

Outstanding service, outstanding results. I’ll recommend Evan every chance I get.

READY TO GROW YOUR FLOORING COMPANY?

Business Info

Phone: 604-626-3100

Email: info@debutmarketing.ca

Location: Vancouver, BC, Canada

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We are focused on helping our local contractors, developers and real estate businesses to gain more clients through website design & marketing services.

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