Mack's Flooring
400+ leads and $1M+ from one website
A website, 7 service pages and 9 community pages on Vancouver Island, then Google Ads and SEO. 120+ projects in the first year.
Read the case study
Canadian owned & operated
MARKETING FOR LOCAL HVAC COMPANIES
We help HVAC companies across Vancouver and Canada book more heat pump, furnace, air conditioning and maintenance jobs, with websites, Google profiles and ads that put you in front of homeowners the moment they start searching.
40+ five-star Google reviews 100+ contractors servedThe reality
Why HVAC companies ride the weather instead of steering it
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Feast in the cold snap, famine in May
Without maintenance offers and planned-install campaigns, the phone only rings when the weather turns.
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Heat pump buyers leave with questions
Cost, rebates, cold-weather performance, noise. A page that answers them wins the quote; a page that says "we install heat pumps" doesn't.
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Ads that treat a furnace swap like a filter change
Service calls and $15,000 installs need separate campaigns, separate pages and separate budgets.
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No one follows up on quotes
Big installs take weeks to decide. A few friendly check-ins turn "we're thinking about it" into a signed quote.
Results
Different trade, same playbook
What happened when we ran the same system for other trades. The steps for HVAC companies are the same: the right pages, a strong Google profile, and ads pointed at the page that matches the search.
Beyond The Brush Painters
From website launch to 8 booked jobs in just 20 days
We built Sunny a brand and website from scratch, then switched on Google Ads: 6 interior, 1 exterior and 1 cabinet job, and a 7X return on the ads.
Read the case studyWhat we build
How we market an HVAC company
Each one is a Debut service, set up for HVAC companies. Open any of them for prices and what's included.
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Website DesignHeat pump pages
Cost, rebates, sizing and cold-weather performance, answered clearly with your own installs.
See our Website Design service -
Google AdsSeasonal Google Ads
Heating in fall, cooling before summer, installs year round, each with its own budget.
See our Google Ads service -
AI AutomationMaintenance plans
Offers that fill April, May and October, and bring customers back every year.
See our AI Automation service
Also in the plan
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Quote follow-up Automatic check-ins on open quotes until the customer decides. AI Automation -
Reviews Every install and service call asked for a review, automatically. AI Automation -
Facebook for installs Heat pump and AC offers shown to homeowners before the season starts. Facebook Ads
How your customers search
What homeowners search before they replace heating or cooling
Heat pump buyers do their homework: "heat pump cost BC", "heat pump vs furnace", "do heat pumps work in cold weather", "heat pump rebate". The company whose website answers those honestly is the one they invite to quote.
Emergency searches are shorter and sharper: "furnace not working", "no heat [town]", "AC repair near me". Those need to land on a page with a phone number at the top and a fast reply behind it.
Maintenance searches fill the shoulder months: "furnace tune up", "heat pump maintenance". A maintenance plan page turns them into customers who come back every year.
Timing
An HVAC year in BC
- October to February
Heating season
No-heat calls and furnace failures. Emergency campaigns on, fast replies essential.
- March to May
Shoulder season
The quiet months. Maintenance plans and heat pump installs before summer.
- June to August
Cooling season
AC and heat pump demand spikes in heat waves. Have pages and ads ready before the first one.
- September
Tune-up month
Fall maintenance offers fill the calendar before heating season starts.
Where to start
Most HVAC companies start with the Scaling Package
Install season is short, so the ads and follow-up need to be ready before it starts. It's Google and Facebook ads, landing pages and instant replies, from $1,000 a month in management.
Is this for you?
For HVAC companies ready to sell more installs
You're a good fit if
- You install heat pumps, or want to install more
- You can take on installs in the shoulder months
- You offer, or want to offer, maintenance plans
We're not a fit if
- You only do commercial service contracts
- Your crews are booked a season ahead
Straight answers
HVAC marketing questions
Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.
Worth reading first
How much does an HVAC lead cost on Google Ads?
Our typical figure for HVAC is $179 a lead from Google search ads, the median across every published source we found plus our own campaigns. About 42 in 100 contractor leads book, so plan on roughly $430 in ad spend per booked job. The full table by trade is in our Google Ads cost per lead guide.
Should I mention rebates on my website?
Yes, it's one of the first things heat pump buyers ask about. Explain how they generally work and link to the official program page rather than quoting amounts that change.
How do I keep crews busy in spring?
Maintenance plan offers and planned heat pump installs, advertised in March and April before the summer rush.
Do Facebook ads work for HVAC?
For planned installs and maintenance offers, yes. For emergencies, Google wins.
How long before SEO brings heat pump leads?
A few months for most towns. Ads bring leads while SEO builds.
Do you work with plumbers and electricians?
Yes. Plumbers and electricians sell to the same homeowners with the same kind of urgent calls, so the playbook carries over. See every trade we work with.
Get started
Get more HVAC installs
Tell us what you install and service, and where.
- We reply within 24 hours.
- We check how you show up for heat pump, heating and cooling searches.
- You get a plan and a price. If we can't help, we'll say so.
- 604-626-3100
- info@debutmarketing.ca
- Vancouver, BC. Working with contractors across Canada.
P.S. Most HVAC companies start with the Scaling Package. Tell us what you do and we'll tell you honestly if it fits.
Thank you! We'll be in touch within 24 hours.