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ROOFING SEO SERVICES

We help roofing companies show up on Google Maps and in search for the roofs they install, in the towns they work in, with a Google profile, a page for every roof type and reviews that keep the calls coming.

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40+ five-star Google reviews 100+ contractors served

Why most roofers only show up for their own name

  1. The category is the easy part

    Nearly every roofer in the top 3 on Google Maps uses "Roofing contractor" as their main category, so picking it doesn't win. What wins is the pile of reviews behind it.

  2. Reviews that say "great job" and stop

    A review that names the roof, the town and how the crew left the yard tells the next homeowner, and Google, far more. Ask when the new roof is on, with a direct link, and ask everyone.

  3. One page for every kind of roof

    Many roofing sites have one Services page for every job. One Services page can't rank for "metal roof Langley" and "roof leak repair Surrey" at once.

  4. Nothing on the site for Google to quote

    Few roofing sites give a warranty term in years or name the shingle maker. Those are the details a homeowner compares, and the ones AI tools like ChatGPT can quote.

How we do SEO for a roofing company

  1. Google Business Profile
    Google Business Profile

    A Google profile for the roofs you want

    Roofing contractor as your main category, services and photos for the work you want more of, current hours and your real business name. No keywords stuffed into the name, which Google's guidelines don't allow.

    See our Google Business Profile service
  2. Mack's Flooring website on a laptop
    Roofing Website Design

    A page for each roof type and town

    Asphalt, metal, cedar shake, flat roofs, repairs and leak calls each get a page with your own jobs. Town pages cover the roofs, permits and access issues in each place you work.

    See roofing Website Design
  3. Google Ads guides
    AI Automation

    Reviews that help the next homeowner decide

    A text when the job wraps asks every customer for a review and suggests naming the roof, the town and the crew. Asking everyone, not just the happy ones, keeps you inside Google's rules.

    See our AI Automation service

Also in the plan

The T City Developments website on a laptop

Different trade, same playbook · T City Developments · Duplex and multiplex builder, Vancouver

From #97 to #4 for “Vancouver duplex builders” in 30 days

  • #97where they started on Google
  • #4where they were 30 days later
  • 5.0Google rating, with review requests built in

T City is a family-run duplex and multiplex builder that sat on page 10 of Google. We rebuilt the site with a page for each build type and each city, aimed SEO at the one search that pays, "Vancouver duplex builders", and set up a CRM that asks every finished client for a Google review. They ranked fourth thirty days later.

A roofing company has the same two levers: a page for each roof type and town, and reviews that keep arriving.

Debut made us a great website and got our construction company ranking locally. Couldn't be happier with the results

Tommy SinghT City Developments
Read the full case study

When to start roofing SEO so it lands before leak season

  1. March to May

    Start here

    Profile, categories and roof pages go live while crews are busy. Most sites need a few months before roof type and town searches move.

  2. June to August

    Pages and photos

    Dry weather is the time to shoot finished roofs and add town pages. Reviews from spring installs go up on the profile.

  3. September to November

    Rankings meet the rain

    When leak searches climb with the first heavy rain, you want to be in the top 3 for "roof repair" in your town.

  4. December to February

    Reviews and winter questions

    Ask fall repair customers for reviews and publish answers to what homeowners ask in winter, like how long a roof lasts and what a leak costs to fix. Today's repair is next summer's replacement.

SEO pricing for roofing companies

Monthly plans with no ad spend on top and no promised rankings, since SEO isn't covered by our ads guarantee. Each month you see where you rank for your roof and town searches, and the calls and forms Google sent. If your site has one Services page, we'd fix that before buying a single link.

Starter Package

Start showing up in your local area and fill your calendar with quality leads.

$1,400 per month

What's included

  • 4 targeted posts / month
  • 4 quality backlinks / month
Get started Questions?

Best for growth

Scaling Package

A bigger plan for contractors who want to own the local search results in their area.

$4,600 per month

What's included

  • 8 targeted posts / month
  • 10 quality backlinks / month
  • Google review automation
Get started Questions?
Vernon Concrete Contractors website on a laptop

Different trade, same playbook · Valley West Concrete · Concrete, Langley into the Okanagan

#1 on Google and AI in two new towns, with no ads

  • #1company named in Google’s AI Overview for Vernon
  • 12extra leads a month on average
  • 17Xreturn on the marketing spend

Valley West started in Langley and wanted work in Vernon and Kelowna. We gave each town its own light landing page and its own Google Business Profile, then ran local SEO with no ads at all. Three months later: about 12 extra leads a month, and every dollar spent came back 17 times over.

A roofer with a real office in a second town can follow the same path.

I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!

Travis S.Valley West Concrete
Read the full case study

What contractors say about their rankings

  • Debut made us a great website and got our construction company ranking locally. Couldn't be happier with the results

    Tommy Singh T City Developments

  • Evan did a great job on our website and offered lots of wonderful advice and tips on how to promote website traffic, and improve our business. I would not hesitate to recommend him for all your website needs. We are extremely satisfied and pleased with the work Debut has done for us.

    Dan Phillips Kiwi Custom Construction

  • I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!

    Travis S. Valley West Concrete

Read all 40+ of our five-star Google reviews

SEO pays off for roofers who plan a year ahead

You're a good fit if

  • You want more of one or two roof types in specific towns
  • You'll ask customers for reviews at the end of every job, or let our system ask
  • You have photos of finished roofs, or will let us shoot them
  • You can wait 3 to 6 months for the full result

We're not a fit if

  • You need calls this month. Start with Google Ads or Local Services Ads instead
  • You want to rank in towns you don't work in

Roofing SEO questions

Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.

Worth reading first

Get an SEO plan
What is SEO for a roofing company?

Getting found on Google Maps and in search when a homeowner looks for the roofs you install in the towns you work in. In practice: a Google profile set up for your roof types, a page for each roof type and town, and a steady flow of reviews.

How much does SEO cost for a roofing company?

Our plans are $1,400 and $4,600 a month, and neither includes an ad budget. Wherever you shop, ask what you get each month, especially review requests and new pages.

How long does SEO take for a roofing company?

Most sites move within 3 to 6 months. T City jumped from #97 to #4 for "Vancouver duplex builders" in 30 days, but that site was built for the search before SEO began. A slow template site with one services page needs longer.

How many Google reviews does a roofer need?

Enough to match the top 3 in your town, then keep going. Search "roofing contractor" in your town, count the reviews the top 3 have, and aim past them. The bar runs higher on the Prairies than in Atlantic Canada, so your own town is the number that counts.

Which Google category should a roofing company use?

"Roofing contractor" is the main category for nearly every roofer in the top 3 on Google Maps, so it's the right default. Add gutters or siding as extra categories only if you really do that work, following Google's guidelines.

Is SEO still worth it for roofers in 2026?

Yes. Homeowners still check Google Maps and your website before they call, and AI tools build their answers from the same pages and reviews. The work is the same: a clear profile, a page per roof type and town, and reviews.

Should I run Google Ads or SEO first?

If leaks are costing you calls this month, start with Google Ads or Local Services Ads. SEO takes a few months, then keeps calls coming without a cost per click. Most roofers run both for a while.

Can I do SEO for my roofing company myself?

Some of it. Filling in your Google profile, adding job photos and asking every customer for a review cost nothing but time. Pages, links and tracking take longer, and that's the part most roofers hand off.

Get more roofing jobs from SEO

Tell us which roofs you install and which towns matter most.

  1. We reply within 24 hours.
  2. We check where you rank on Google Maps for your roof types in your towns.
  3. You get a plan and a price, and an honest read on how long it'll take.

P.S. Most roofers begin with Local SEO Starter, and many add the Foundation Package first when the website needs work. Send your towns and we'll show you who holds the top 3 today.