Call
Get a free plan
Landscaper building a stone wall above the water

Canadian owned & operated

MARKETING FOR LOCAL LANDSCAPING CONTRACTORS

We help landscapers across Vancouver and Canada book more design, build and maintenance work, with websites that show your own finished yards, a strong Google profile and ads that run before the spring rush.

Get more jobs like theseSee what we build
40+ five-star Google reviews 100+ contractors served

The reality

Why landscapers end up with a full spring and an empty fall

  1. Advertising when it's already too late

    By the time the grass grows, homeowners have booked someone. The landscapers who advertise in January and February take the best spring projects.

  2. Mowing leads when you want patios

    Maintenance and design-build are different customers with different budgets. One page for both attracts the cheaper one.

  3. Stock photos of someone else's garden

    People buy a yard they can picture. Your own before and after photos sell it; a stock garden raises suspicion.

  4. No plan for recurring work

    Maintenance contracts and seasonal cleanups keep crews busy all year. Most landscapers never market them.

The new Kiwi Custom Construction website on a laptop above Okanagan Lake

Case study · Hardscaping · Kiwi Custom Construction · Custom pools and hardscaping, Kelowna

A Kelowna hardscaping and pool builder: 80% more traffic in 3 months

  • +80%website traffic in the first 3 months
  • 3service pages, one for each trade
  • 1scroll animation that builds a pool

Kiwi Custom Construction builds pools, patios, retaining walls and outdoor living spaces in the Okanagan. We replaced their template site with a page for each trade, a gallery of real KCC projects and a homepage animation that builds a backyard as you scroll. Traffic rose 80% in the first three months.

Evan did a great job on our website and offered lots of wonderful advice and tips on how to promote website traffic, and improve our business. I would not hesitate to recommend him for all your website needs. We are extremely satisfied and pleased with the work Debut has done for us.

Dan PhillipsKiwi Custom Construction
Read the full case study

What we build

How we market a landscaping company

Each one is a Debut service, set up for landscapers. Open any of them for prices and what's included.

  1. Pages by service
    Website Design

    Pages by service

    Design-build, patios and retaining walls, planting, irrigation, maintenance and cleanups.

    See our Website Design service
  2. Facebook and Instagram
    Facebook Ads

    Facebook and Instagram

    Finished projects shown to homeowners in your area as they start dreaming about spring.

    See our Facebook Ads service
  3. Google Ads
    Google Ads

    Google Ads

    Design-build and hardscaping searches, kept separate from maintenance.

    See our Google Ads service

Also in the plan

  • Before and after Your own projects, shot well. Nothing sells a yard like the yard. Website Design
  • Recurring work Maintenance and seasonal cleanup offers to every past client. AI Automation
  • Reviews A review ask after every finished project. AI Automation

How your customers search

What homeowners search when they start planning a yard

Landscaping searches start as ideas and end as local searches. People collect photos on Instagram and Pinterest for months, then search "landscape design [town]", "paver patio cost", "retaining wall contractor" when they're ready. Being there with your own finished yards is what wins the job.

Maintenance searches are different and more frequent: "lawn care [town]", "yard cleanup", "hedge trimming". They bring smaller jobs, but they also bring recurring customers, which is why they deserve their own page.

Hardscaping has some of the highest job values in the trade. If you want more of it, give patios, walls and outdoor living their own pages, full of your own builds.

Timing

A landscaper's year in BC

  1. January to February

    Book spring

    Homeowners plan. Ads and design consultations now fill April to June.

  2. March to June

    The rush

    Peak installs and maintenance starts. Keep reviews and photos coming.

  3. July to August

    Summer projects

    Irrigation, lawns and outdoor living. Book fall projects now.

  4. September to November

    Fall work

    Cleanups, planting and hardscaping before the rain, plus next year's maintenance contracts.

Where to start

Most landscapers start with the Scaling Package

Landscaping books in late winter, so the ads need to be running before the snow melts. It's Google and Facebook ads, landing pages and instant replies, from $1,000 a month in management.

See the Scaling Package Get a free plan

Is this for you?

For landscapers who want to choose their projects

You're a good fit if

  • You want more design-build or hardscaping work
  • You have photos of finished yards, or will let us shoot them
  • You want maintenance contracts that renew

We're not a fit if

  • You only want $40 mowing jobs
  • You're booked through next summer

Straight answers

Landscaping marketing questions

Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.

Worth reading first

Book your season
How much does a landscaping lead cost on Google?

Our typical figure for landscaping is $123 a lead from Google search ads, the median across every published source we found plus our own campaigns. About 42 in 100 contractor leads book, so plan on roughly $290 in ad spend per booked job. The full table by trade is in our Google Ads cost per lead guide.

When should landscapers start advertising?

January and February for spring design-builds and hardscaping. By April, most homeowners with big plans have already picked someone.

Do Facebook ads work for landscapers?

Yes, landscaping is one of the most visual trades. Before and after photos of your own projects do most of the work.

How do I get more maintenance contracts?

Offer maintenance to every design-build client at handover, and run a maintenance offer to past clients each spring.

Should I show prices?

A starting price for common jobs filters out people who can't afford you and saves wasted site visits.

Do you work with arborists and concrete contractors?

Yes. Yard projects often need tree work first and concrete for patios and driveways. We market all three. See every trade we work with.

Get started

Book your season

Tell us what you build and maintain, and where.

  1. We reply within 24 hours.
  2. We check how you show up for landscaping searches in your towns.
  3. You get a plan and a price. If we can't help, we'll say so.

P.S. Most landscapers start with the Scaling Package. Tell us what you do and we'll tell you honestly if it fits.