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Two contractors mixing concrete on a sunny job site

Foundation Package · By application only

Website, Branding and Google Setup for Contractors

Everything a contractor needs to get found and trusted online, built together so it all looks like one company: a website, a logo and brand kit, business cards and a Google Business Profile set up properly. It's priced well under what we charge for the same work separately, so not every contractor gets in.

  • Professional website, built for phones and Google
  • Custom logo and brand kit
  • Business card design
  • Google Business Profile set up and filled in
40+ five-star Google reviews 100+ contractors served
$3,500 One-time price, by application Our normal price for the same work is $5,300. Anything you already have in good shape comes off.

What's included

Four things to sort out before you spend a dollar on ads

Homeowners check you out online before they call. If your website, trucks, cards and Google listing all look like the same professional company, more of those calls turn into booked jobs. Foundation clients get all four, built to match from the start, for well under our normal prices.

Professional website

Professional website

A fast, clean website that shows your work, explains your services and makes it easy to call or ask for a quote.

  • Up to 8 pages
  • Built for phones first
  • Set up for Google and local search
  • 3 rounds of revisions
  • Full website rights
Logo and branding

Logo and branding

A custom logo and a simple brand kit, so your company looks the same on your website, trucks, signs, uniforms and social media.

  • Fully custom logo
  • Brand colours and fonts
  • Easy-to-use design files
Business cards

Business cards

Cards designed to match your new brand. Hand them out on every job site, estimate and supplier run.

  • Designed to match your logo
  • Print-ready files
Google Business Profile

Google Business Profile

Your Google profile is what shows up in the map results when someone searches for your trade nearby. We set it up, or clean it up, so it works for you.

  • Help claiming and verifying your profile
  • Categories, services and service area
  • Photos, hours and contact details
  • A review link to send past customers

Credit back

Only pay for what you need

Already have a website you like or a logo that works? Flip the switch and we take its value off the price. On a free call we'll look at what you have and tell you straight if it's worth keeping.

Foundation Package: what's included, what each part is worth, and your price after credits
What's included Credit if you have it Already have it?
Website Up to 8 pages, built for phones and Google $2,000
Logo and branding Custom logo, brand colours, fonts and design files $800
Business cards Designed to match your brand, print-ready $200
Google Business Profile Claimed, verified and filled in properly $500
Foundation Package $3,500
Your credit −$0
Your price $3,500

Credits apply when what you already have is in good shape and fits with the rest. If something needs to be redone, we'll explain why before you pay for it.

The T City Developments website on a laptop

Foundation Package in action · T City Developments · Duplex and multiplex builder, Vancouver

From #97 to #4 for “Vancouver duplex builders” in 30 days

  • #97where they started on Google
  • #4where they were 30 days later
  • 5.0Google rating, with review requests built in

T City Developments started with the Foundation Package: a rebrand and a new website with a page for every build type and every city. With the foundation in place, SEO moved fast: from #97 to #4 on Google for "Vancouver duplex builders" in 30 days.

Debut made us a great website and got our construction company ranking locally. Couldn't be happier with the results

Tommy SinghT City Developments
Read the full case study

By application only

Not every contractor gets in

The Foundation Package is $1,800 under our normal prices for the same work. We can only offer that where we're confident it will pay off, so we read every application and say no when it isn't a fit.

What we look for

  • You do great work, but your website, logo or Google profile doesn't show it
  • You have room in your schedule for the calls a better website brings
  • You can send us photos, your list of services and feedback within days, not months
  • You plan to be in business in your area for years, and want it done once, properly

Who we turn away

  • You already have all four in good shape. The Scaling Package fits better
  • You want the cheapest possible website. There are $500 options; this isn't one
  • You need everything live by next week

Not accepted? We'll tell you why, and what we'd do in your place.

Results

Contractors who started with the basics

Every client below got the brand, website and Google presence right before anything else.

A work van wrapped in the Beyond The Brush Painters brand

Beyond The Brush Painters

From website launch to 8 booked jobs in just 20 days

We built Sunny a brand and website from scratch, then switched on Google Ads: 6 interior, 1 exterior and 1 cabinet job, and a 7X return on the ads.

Read the case study
Mack's Flooring website on a laptop

Mack's Flooring

400+ leads and $1M+ from one website

A website, 7 service pages and 9 community pages on Vancouver Island, then Google Ads and SEO. 120+ projects in the first year.

Read the case study
Evan Striemer, founder of Debut Marketing

Our promise to you

Treat every dollar like it's ours

Every contractor we work with is trusting us with money they earned on the tools. So we tell you what will and won't pay off before you spend a dollar, we measure everything in booked jobs, and if something isn't working you hear it from us first.

Our prices are on this page, and anything you already have that works gets credited, not rebuilt. That's how I'd want to be treated.

Evan StriemerFounder, Debut Marketing

Apply now

Straight answers

Foundation Package questions

Why is the Foundation Package application only?

Because it's priced well under our normal rates: $3,500 for work we'd normally charge $5,300 for. We can't offer that to everyone, so we take on the contractors we're confident it will pay off for: good work, room for more jobs, and the time to send us photos and feedback. If it isn't a fit, we'll tell you why and what we'd do instead.

What do you look for in an application?

A contractor who does good work and has happy customers to show for it, can take on the calls a better website brings, and plans to be in business in their area for years. New companies are welcome. What matters is the work and the commitment, not how long you've been around.

What if I already have some of this?

You get a credit for it. Use the table above to see your price. On the call we'll check that what you have is in good shape and fits with the rest. If it is, we keep it and take its value off.

Do I own the website and logo?

Yes. You get full rights to your website and the design files for your logo and business cards.

Is $3,500 a one-time price?

Yes. The package is a one-time price, minus any credits. Hosting and domain costs depend on your setup, and we'll go over them on the call so there are no surprises.

How long does it take?

Most of the time depends on how quickly we get your photos, list of services and feedback on drafts. We'll give you a timeline on the first call, before you commit.

What comes after the Foundation Package?

Your business is ready to be found. Some contractors stop here and let the website and Google profile do the work. Others add ads to fill the schedule faster with our Scaling Package.

Is $3,500 worth it for a small contractor?

At our normal prices the same work costs $5,300. For most trades, a job or two covers the $3,500: Beyond The Brush booked 8 in the 20 days after its site launched.

By application only

Apply for the Foundation Package

Tell us about your business and what you have now. We read every application and reply within 24 hours, whether or not it's a fit.

  1. We read your application and reply within 24 hours.
  2. If it's a fit, we book a short call and look at what you already have.
  3. You get a clear price, with credits taken off, before you commit.

P.S. T City started with this package. Thirty days into SEO, it was #4 for "Vancouver duplex builders". Read how.

Already set up?

Ready to fill your schedule?

If your website and Google profile are already in good shape, the Scaling Package puts ads behind them to bring in qualified leads every month.