You can take on more work
You have the crew and equipment to handle more jobs, or you're ready to hire.
Scaling Package
Lead Generation for Contractors Ready to Grow
For contractors with the crew to take on more work. We run your Google and Facebook ads, build the pages they send people to, and adjust everything every week so your schedule stays full all year.
- Google Ads and Facebook and Instagram ads
- Landing pages built for each campaign
- Automated replies so no lead waits
- Weekly adjustments and a monthly report
$1,500 Per month management Plus an ad budget of $5,000 or more a month. Smaller budget? Starter is $1,000 a month.
Who it's for
Built for serious contractors
The Scaling Package works best when all four of these are true. If they're not yet, we'll tell you on the call and point you to a better fit.
You can invest in ads
The package is built around an ad budget of $5,000 or more a month, on top of our fee. Starter works with $1,000 to $4,000.
You look good online
Your website and Google profile are in good shape. If not, start with the Foundation Package.
You want steady work
You want jobs coming in all year, not only in busy season or when referrals show up.
Scaled with Google Ads · Mack's Flooring
400+ leads and $1M+ from one website
- 400+qualified leads from Google Ads
- 120+projects in the first year
- $1M+in revenue from the marketing
Once Mack's Flooring had a website with a page for every flooring type and 9 nearby communities, we switched on Google Ads and sent each search to the matching page, then kept scaling. Year one: 400+ qualified leads, 120+ projects and more than $1M in revenue.
The website looks great, I get compliments on it all the time, and more importantly, leads are coming in every week! Outstanding service, outstanding results.
What's included
Everything it takes to turn ad spend into booked jobs
Google Ads
Search campaigns that put you at the top of Google when homeowners in your area look for your trade.
Facebook and Instagram ads
Up to 3 targeted campaigns that reach homeowners in your service area before they start searching.
Landing pages and funnels
A page built for each campaign, so clicks turn into calls and quote requests instead of bouncing off your homepage.
Automated lead replies
Every new lead gets an instant reply, so they hear from you first, even when you're on a job.
Weekly adjustments
We check your campaigns every week, cut what isn't working and move budget to what is.
Monthly reporting
A plain report every month: what you spent, how many leads came in and what each one cost.
Pricing
Two ways to run ads with Debut. Our fee and your ad budget are listed separately, so you always know where the money goes.
Starter Package
Start marketing in your local area and fill your calendar with quality leads.
$1,000 per month management
- Management
- $1,000 / month
- Ad budget
- $1,000–$4,000 / month
- Total
- $2,000–$5,000 / month
Your ad budget is paid to Google and Meta, separate from our fee. Backed by our 90-day results guarantee.
What's included
- 1 ad campaign
- Landing page and funnel
- Automated lead replies
- Weekly adjustments
- Monthly reporting
For serious contractors
Scaling Package
Grow with a fully custom plan across Google, Facebook and Instagram.
$1,500 per month management
- Management
- $1,500 / month
- Ad budget
- $5,000+ / month
- Total
- $6,500+ / month
Your ad budget is paid to Google and Meta, separate from our fee. Backed by our 90-day results guarantee.
What's included
- Google Ads search campaigns
- Up to 3 Facebook and Instagram campaigns
- Landing pages and funnels
- Automated lead replies
- Weekly adjustments
- Monthly reporting
- 100+ contractors served
- 1000s of qualified leads generated
- 40+ five-star Google reviews
Not set up online yet? Start with the Foundation Package
Ads on a brand-new brand · Beyond The Brush Painters
From website launch to 8 booked jobs in just 20 days
- 8jobs booked from Google Ads
- 20days from website launch
- 7Xreturn on ad spend
Beyond The Brush had no brand less than two months earlier. Once the brand and website were live, Google Ads booked 6 interior, 1 exterior and 1 cabinet job in 20 days, at a 7X return on the ads.
I'm very happy with service from Debut Marketing. Evan is very professional, responsive, and has been great helping grow my painting business online. I really appreciate their communication and the effort they put into our marketing. Highly recommend!
How it works
What happens after you sign up
-
Strategy call
We learn your trade, service area, best jobs and how much more work you can take on. Then we tell you what budget makes sense.
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Build
We set up your campaigns, landing pages, lead tracking and automated replies.
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Launch
Your ads go live and leads start coming to your phone and inbox. We watch the first weeks closely.
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Scale
Every week we cut what doesn't work and push budget into what does. Every month you get a report in plain numbers.
Our promise to you
Treat every dollar like it's ours
Every contractor we work with is trusting us with money they earned on the tools. So we tell you what will and won't pay off before you spend a dollar, we measure everything in booked jobs, and if something isn't working you hear it from us first.
Our prices are on this page, and anything you already have that works gets credited, not rebuilt. That's how I'd want to be treated.
Evan StriemerFounder, Debut Marketing
Book a strategy callStraight answers
Scaling Package questions
Is the ad budget included in the $1,500?
No. The $1,500 is our monthly management fee on the Scaling Package ($1,000 on Starter). Your ad budget is separate and goes straight to Google and Meta: $5,000 or more a month on Scaling, for a total of $6,500 or more, or $1,000 to $4,000 on Starter.
Why such a big ad budget?
Every lead costs money on any platform, and a bigger budget lets us run enough campaigns in enough areas to keep a crew busy all year. If you'd rather start smaller, Starter works with $1,000 to $4,000 a month in ad spend.
Do I need a website first?
You need a website that turns visitors into calls. We build landing pages for your campaigns, but if your main website or Google profile needs work, start with the Foundation Package.
How soon will I get leads?
Ads can bring in leads soon after they go live. The first few weeks are about learning what works in your area, and we adjust every week from there. We'll set honest expectations for your trade and market on the strategy call.
What results should I expect?
It depends on your trade, service area and budget, so we won't promise an average. Two real accounts: Mack's Flooring had 400+ qualified leads and 120+ projects in its first year, and Beyond The Brush booked 8 jobs in the 20 days after launch at a 7X return. Our ad budget estimator shows what a lead costs in your trade, and on the strategy call we'll give you honest numbers for your market.
I tried ads before and wasted money. Why would this be different?
Usually the ads went to a homepage, nobody replied fast, wasted searches ate the budget, or nobody counted booked jobs. We fix all four before launch, adjust every week, and report cost per booked job alongside clicks and leads.
Do you guarantee results?
Yes, on the ads. Before launch we agree a lead target for your first 90 days in writing. If we miss it, you choose: your management fees back, or we keep going for free until we hit it. Read the full guarantee terms.
Get started
Book a strategy call
Tell us about your business, where you work and how much more work you can take on. We'll get back to you within 24 hours.
- We reply within 24 hours to book a strategy call.
- We go through your job values, capacity and budget, and tell you honestly if ads will pay.
- You get a plan, a budget and a start date.
- 604-626-3100
- info@debutmarketing.ca
- Vancouver, BC. Working with contractors across Canada.
P.S. Mack's Flooring went from no website to $1M+ with Google Ads. Read how.
Thank you! We'll be in touch within 24 hours.
Not set up online yet?
Build your foundation first
Ads work best when they send people to a good website and a strong Google profile. The Foundation Package gets you there for $3,500, with credit for what you already have.