Beyond The Brush Painters
From website launch to 8 booked jobs in just 20 days
We built Sunny a brand and website from scratch, then switched on Google Ads: 6 interior, 1 exterior and 1 cabinet job, and a 7X return on the ads.
Read the case study
Canadian owned & operated
MARKETING BUILT FOR LOCAL ELECTRICIANS
We help electricians across Vancouver and Canada get more panel upgrades, EV chargers, heat pump circuits and renovation wiring, with websites, Google profiles and ads built around the jobs you want most.
40+ five-star Google reviews 100+ contractors servedThe reality
Why electricians miss the most valuable work
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A "services" list instead of pages
EV charger install, panel upgrade, heat pump circuit, knob-and-tube replacement. Each is its own search, and each needs its own page to rank.
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Not saying you pull permits
Homeowners worry about safety and insurance. Say clearly that you're licensed, you pull permits and the work is inspected. Most sites bury it or skip it.
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Missing the electrification wave
Heat pumps and EV chargers are sending homeowners looking for an electrician. If your site doesn't mention either, you're not in that conversation.
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No photos of clean work
A tidy panel photo says more about your standards than any paragraph.
Results
Different trade, same playbook
What happened when we ran the same system for other trades. The steps for electricians are the same: the right pages, a strong Google profile, and ads pointed at the page that matches the search.
Mack's Flooring
400+ leads and $1M+ from one website
A website, 7 service pages and 9 community pages on Vancouver Island, then Google Ads and SEO. 120+ projects in the first year.
Read the case studyWhat we build
How we market an electrical company
Each one is a Debut service, set up for electricians. Open any of them for prices and what's included.
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Website DesignElectrification pages
EV chargers, panel upgrades, heat pump and induction circuits: the jobs homeowners are searching for now.
See our Website Design service -
Google AdsGoogle Ads
Campaigns by job type, sent to the matching page, with DIY searches blocked.
See our Google Ads service -
AI AutomationReviews
An automatic ask after every job, so your reviews mention real work.
See our AI Automation service
Also in the plan
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Trust up front Licensing, permits, insurance and warranty where homeowners see them. Website Design - Commercial and strata pages Separate pages for property managers and builders if you want that work. Website Design
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Instant replies Quote requests answered in seconds, with the questions you always ask. AI Automation
How your customers search
What homeowners search before they call an electrician
Electrical searches are specific: "EV charger installation [town]", "200 amp panel upgrade cost", "heat pump electrical requirements", "knob and tube replacement". Each is its own page, and each page should answer the question behind the search before asking for the job.
Electrification is driving a lot of it. Homeowners adding a heat pump, an induction range or an EV charger often find out their panel can't handle it, and search for someone to explain it. The electrician whose website explains it gets the call.
Property managers and builders search differently: service contracts, tenant improvements, new-build wiring. If you want that work, give it its own page.
Where to start
Most electricians start with the Scaling Package
Electrical leads are among the cheapest in the trades, which makes ads an easy win. It's Google and Facebook ads, landing pages and instant replies, from $1,000 a month in management.
Is this for you?
For electricians who want better jobs on the calendar
You're a good fit if
- You want more panel upgrades, EV chargers or reno work
- You're licensed and happy to say so
- You can take on more residential work
We're not a fit if
- You only want new-build work from general contractors
- You can't take on anything new for months
Straight answers
Electrician marketing questions
Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.
Worth reading first
How much do electrical leads cost on Google Ads?
Our typical figure for electrical work is $155 a lead from Google search ads, the median across every published source we found plus our own campaigns. About 42 in 100 contractor leads book, so plan on roughly $370 in ad spend per booked job. The full table by trade is in our Google Ads cost per lead guide.
Should I have a page for EV chargers?
Yes. It's a specific search with specific questions (panel capacity, charger level, rebates) and a page that answers them will outrank a general services page.
How do I reach property managers and builders?
A separate page for commercial and strata work, with the building types you handle and your safety record, plus Google Ads on the searches they use.
Do electricians need Facebook ads?
Less than visual trades. Google and SEO usually come first. Facebook can work for EV charger and panel upgrade offers.
How do I get more reviews?
Ask every customer the day of the job with a direct link. Automation sends it for you.
Do you work with HVAC companies and plumbers?
Yes. Heat pump installs need an electrician and an HVAC company, and plumbers sell to the same homeowners. We market all three. See every trade we work with.
Get started
Get more electrical jobs
Tell us what work you want more of and where.
- We reply within 24 hours.
- We check how you show up for panel, EV and service searches in your area.
- You get a plan and a price. If we can't help, we'll say so.
- 604-626-3100
- info@debutmarketing.ca
- Vancouver, BC. Working with contractors across Canada.
P.S. Most electricians start with the Scaling Package. Tell us what you do and we'll tell you honestly if it fits.
Thank you! We'll be in touch within 24 hours.