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Flooring marketing · Vancouver and across Canada

FLOORING MARKETING COMPANY VANCOUVER

Mack's Flooring had a great reputation in Campbell River and no website. We built a page for every flooring type and every nearby community, then pointed Google Ads at the matching pages. Year one: 400+ qualified leads and 120+ projects.

  • A page for every flooring type
  • A page for every town you install in
  • Google Ads sent to the matching page
  • Photos of your own installs
Get more jobs like theseSee what we build
40+ five-star Google reviews 100+ contractors served
Hardwood flooring going down with a floor nailer

The reality

Why flooring companies lose buyers to the big-box store

  1. One page for every floor

    Hardwood buyers, vinyl plank buyers and tile buyers search for different things. One "flooring services" page ranks for none of them.

  2. No idea what it costs

    Homeowners compare per-square-foot prices before they call. Without a range on your site, they call the store that shows one.

  3. Only your home town

    Mack's grew by adding pages for 9 surrounding communities with less competition. Most flooring companies stop at one.

  4. Stock photos of flooring

    A glossy catalogue shot of oak planks sells the product, not your installation. Photos of your own finished rooms do.

Mack's Flooring website on a laptop and phone

Case study · Mack's Flooring · Flooring, Campbell River

400+ leads and $1M+ from one website

  • 400+qualified leads from Google Ads
  • 120+projects in the first year
  • $1M+in revenue from the marketing

We built Mack's a website around their real services, then added 7 service pages, one for each type of flooring, and 9 community pages for nearby Vancouver Island towns. Google Ads and SEO sent each search to the page that matched it: hardwood searches to the hardwood page, nearby towns to their own page. The first year brought 400+ qualified leads, 120+ projects and more than $1M in revenue.

The website looks great, I get compliments on it all the time, and more importantly, leads are coming in every week! Outstanding service, outstanding results. I’ll recommend Evan every chance I get.

McKenzie C.Mack's Flooring
Read the full case study

What we build

How we market a flooring company

Each one is a Debut service, set up for flooring companies. Open any of them for prices and what's included.

  1. Framed interior of a new home with a lake view
    Website Design

    A page per floor type

    Hardwood, engineered, vinyl plank, laminate, tile, carpet and refinishing.

    See our Website Design service
  2. A page per community
    Local SEO

    A page per community

    The towns around you, where competition online is thin.

    See our Local SEO service
  3. Google Ads by product
    Google Ads

    Google Ads by product

    Each search sent to the matching page, the way we did it for Mack's.

    See our Google Ads service

Also in the plan

  • Your own installs Real finished rooms, not catalogue shots. Photo & Video
  • Price ranges Per-square-foot ranges that bring in buyers ready to talk. Website Design
  • Reviews Every install asked for a review. Mack's customers give him five stars. AI Automation

Where to start

Most flooring companies start with the Scaling Package

Mack's Flooring got 400+ leads from one website and Google Ads. It's Google and Facebook ads, landing pages and instant replies, from $1,000 a month in management.

See the Scaling Package Get a free plan

Reviews

What Mack says

  • The website looks great, I get compliments on it all the time, and more importantly, leads are coming in every week! Outstanding service, outstanding results. I’ll recommend Evan every chance I get.

    McKenzie C. Mack's Flooring

Read all 40+ of our five-star Google reviews

Is this for you?

For flooring companies ready to grow past word of mouth

You're a good fit if

  • You install more than one type of flooring
  • You'll drive to the towns around you
  • You want to know which ads booked jobs

We're not a fit if

  • You only take trade work from builders
  • You can't add installers or days

Straight answers

Flooring marketing questions

Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.

Worth reading first

Get more flooring jobs
How did Mack's Flooring get to $1M+?

A website first, then 7 service pages and 9 community pages, then Google Ads and SEO sending each search to the matching page. It took a year of steady work and a business that earns five-star reviews. Read the full case study.

Should I show prices on my website?

Per-square-foot ranges help. Homeowners compare before they call, and a range brings in people who can afford the job.

Do I need a showroom to compete online?

No. Mack's competes with a strong website and reviews. A showroom helps, but proof of your installs matters more.

How many community pages should I have?

One for each town you want steady work in and will drive to. Each should say something real about working there.

Do Facebook ads work for flooring?

For renovations and visual products like hardwood, yes, with photos of your own finished rooms.

Do you work with renovators and carpenters?

Yes. Flooring jobs often come out of a bigger renovation, so we also market renovators and finish carpenters. See every trade we work with.

Get started

Get more flooring jobs

Tell us what you install and where.

  1. We reply within 24 hours.
  2. We check how you show up for each flooring type in your towns.
  3. You get a plan and a price. If we can't help, we'll say so.

P.S. Most flooring companies start with the Scaling Package. Tell us what you do and we'll tell you honestly if it fits.