Google Ads · Local Services Ads · Facebook and Instagram
We run Google Ads, Local Services Ads and Facebook ads for contractors, and judge every dollar by one number: jobs on the calendar. You get the campaigns, the pages they send people to, an instant reply to every lead and a plain report every month.
40+ five-star Google reviews 100+ contractors servedThe reality
It's rarely the budget. It's what happens before and after the click.
Someone searches "cabinet painting Burnaby", clicks your ad and lands on a page about everything you do. They hit back and call the next company. Every service you advertise needs a page about that service.
You are on a roof or under a sink. By the time you call back, they have booked someone else. Leads go cold fast: answer within minutes, or let an automatic text do it for you.
DIY how-tos, job seekers, "free" anything, towns you don't serve. Without a tight list of blocked searches, a chunk of every budget goes to people who will never hire you.
Clicks and "conversions" look good in a report. The only number that matters is how many jobs landed on the calendar and what each one cost you. Most agencies never ask.
We fix all four before we spend a dollar of your budget.
What you get
Search ads for people ready to hire, Local Services Ads where your trade qualifies, and Facebook and Instagram ads for work that sells on looks.
Each service you advertise sends people to a page about that service, not your homepage.
An automatic text goes out within seconds, so the lead hears from you before they call the next company.
Wasted searches blocked DIY how-tos, job seekers, "free" anything and towns you don't serve, checked and blocked every week. 
A report in booked jobs Every month: what you spent, how many leads and booked jobs, and what each one cost. 
Case study · Beyond The Brush Painters
Sunny's company had no brand, no website and no ads. We built all three, then pointed each ad at the page for that service: interior searches to the interior page, cabinet searches to the cabinet page. Twenty days after launch the ads had booked 8 jobs: 6 interior, 1 exterior and 1 cabinet refinishing.
I'm very happy with service from Debut Marketing. Evan is very professional, responsive, and has been great helping grow my painting business online. I really appreciate their communication and the effort they put into our marketing. Highly recommend!
Run the numbers
Pick your trade and a monthly budget to see roughly how many clicks, leads and jobs it buys at typical costs. Then set how many leads you usually turn into jobs. If the math works on paper, it can work in your market.
Cost per click and cost per lead for each trade come from our contractor Google Ads benchmarks (2025 medians from 3,211 US campaigns), converted from US dollars at the Bank of Canada's 2024 average rate ($1 USD = $1.37 CAD). Leads are estimated from cost per lead, so clicks and leads won't line up exactly.
| Trade | Cost per click | Clicks that become leads | Cost per lead |
|---|---|---|---|
| Painting | $18.82 | 10.80% | $190 |
| Roofing and gutters | $14.66 | 3.70% | $313 |
| Plumbing | $14.37 | 7.63% | $177 |
| Electrical | $16.68 | 9.08% | $128 |
| Air conditioning and heat pumps | $13.26 | 6.56% | $175 |
| Heating and furnaces | $12.74 | 7.48% | $177 |
| General contracting and construction | $7.27 | 2.61% | $227 |
| Landscaping | $12.00 | 6.42% | $162 |
| Doors and windows | $12.00 | 4.41% | $274 |
| Handyman | $9.73 | 13.45% | $74 |
| Garages and garage doors | $7.88 | 5.66% | $112 |
| Pools and spas | $7.96 | 10.89% | $62 |
These are starting points, not promises. Your market, your offer, your reviews and the page people land on all move the numbers. In our experience, smaller markets on Vancouver Island and in the Interior usually cost less per click than Metro Vancouver. We report your real numbers every month, including cost per booked job.
Why contractors switch to us
| Debut | Typical agency | Doing it yourself | |
|---|---|---|---|
| What gets reported | Calls, forms, cost per lead and cost per booked job | Impressions, clicks and "conversions" | Whatever you have time to check |
| Where the ad sends people | A page for that exact service and town | Usually your homepage | Usually your homepage |
| Reply to new leads | Instant text reply on every campaign | Not their department | When you get off the ladder |
| Wasted searches | Blocked every week | Checked now and then | Hard to see without the tools |
| Who owns the accounts | You do | Sometimes the agency | You do |
| Trades experience | 100+ contractors served | Dentists, lawyers, restaurants and you | Your own |
Your ad budget is paid straight to Google and Meta on your card. Our fee is separate and listed below.
Pricing
Our fee and your ad budget are listed separately, so you always know where every dollar goes.
Start marketing in your local area and fill your calendar with quality leads.
Your ad budget is paid to Google and Meta, separate from our fee. Backed by our 90-day results guarantee.
For serious contractors
Grow with a fully custom plan across Google, Facebook and Instagram.
Your ad budget is paid to Google and Meta, separate from our fee. Backed by our 90-day results guarantee.
Case study · Mack's Flooring
Mack's Flooring started with a website and no ads. Once the site had a page for every flooring type and 9 nearby communities, we switched on Google Ads and sent each search to the page that matched it. Year one: 400+ qualified leads from Google Ads and 120+ projects.
The website looks great, I get compliments on it all the time, and more importantly, leads are coming in every week! Outstanding service, outstanding results. I’ll recommend Evan every chance I get.
More proof
I'm very happy with service from Debut Marketing. Evan is very professional, responsive, and has been great helping grow my painting business online. I really appreciate their communication and the effort they put into our marketing. Highly recommend!
The website looks great, I get compliments on it all the time, and more importantly, leads are coming in every week! Outstanding service, outstanding results. I’ll recommend Evan every chance I get.
I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!
Is this for you?
Not set up online yet? Start with the Foundation Package, then add ads once the website and Google profile are ready. Only want Google? See Google Ads for contractors.
Straight answers
Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.
Get a plan for your trade and budgetStart from what a job is worth and how many jobs you want. A useful rule is a monthly ad budget of at least 10 to 15 times the cost per lead you are aiming for, so there is enough data to learn from. For most trades that means $1,500 to $5,000 a month. The estimator above and our contractor marketing cost guide show the math.
Usually one of four things went wrong: the ads went to your homepage, nobody replied fast, wasted searches were eating the budget, or nobody tracked which leads became jobs. We fix all four before launch. If the numbers still don't work for your trade and market, we'll tell you on the first call instead of taking your money.
Referrals are the best leads you will ever get, and they are also the least predictable. Ads let you decide how much work comes in, and when. Most of our clients run ads to fill the slow months and the gaps between referral jobs, not to replace referrals.
No. Your ad budget is paid directly to Google and Meta on your own card, so you see every dollar. Our fee covers building, running and improving the campaigns.
You do. We work inside accounts in your name. If you ever leave, the accounts, the data and the landing pages stay with you.
Google Ads and Local Services Ads usually bring calls within the first few weeks. Beyond The Brush booked 8 jobs in the 20 days after launch. Facebook takes a little longer, because the first couple of weeks go into testing offers and photos. Costs tend to come down over the first two to three months as the campaigns learn.
Yes, where your trade qualifies. Google checks your business, licence and insurance before the Google Verified badge shows, and reviews play a big part in how often you appear.
Calls and forms are tracked back to the campaign they came from. Once a month we check with you which ones booked, so the report shows cost per booked job next to cost per lead.
Yes, on the ads. Before launch we agree a lead target for your first 90 days in writing. If we miss it, you choose: your management fees back, or we keep going for free until we hit it. Read the full guarantee terms.
Get started
Tell us what you do, where you work and what a typical job is worth.
P.S. Beyond The Brush started with no brand at all. Twenty days after launch they had 8 booked jobs. Read how.
Thank you! We'll be in touch within 24 hours.
