Starter Package
Start showing up in AI answers and local search, and fill your calendar with quality leads.
$2,400 per month
What's included
- 4 targeted posts / month
- 4 quality backlinks / month
AI search optimization for contractors
AEO & GEO SERVICES FOR LOCAL CONTRACTORS
When homeowners ask ChatGPT, Gemini or Google's AI for a contractor, those tools name a few businesses they trust. AEO and GEO is how we make yours one of them: straight answers AI can quote, the same facts everywhere, and the reviews and mentions it looks for.
- Straight answers AI tools can quote
- The same business facts everywhere
- Reviews and mentions AI relies on
- Monthly checks of what AI says about you
The reality
Why AI tools skip your business
AI assistants don't guess. They recommend the businesses they can find clear, consistent evidence about.
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There's no straight answer on your site
AI tools quote short, direct answers. A services page that says "we do it all" gives them nothing to quote about cost, timing or where you work.
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Your facts don't match
An old address on one directory, a different phone number on another, a different business name on Facebook. When the facts disagree, AI tools trust you less.
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Nobody else mentions you
AI answers lean on what other sites say: associations, suppliers, local news, review sites. If you only talk about yourself, you're easy to leave out.
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Your reviews are thin
Reviews that mention the job and the town ("they redid our driveway in Coldstream") are exactly what AI tools read. A handful of one-line reviews says very little.
What we do
What AEO and GEO work looks like
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Straight answers AI tools can quote
Short, direct answers on your site about cost, timing and where you work, written the way homeowners ask.
- Answers for the questions people ask AI
- Targeted posts every month
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The same facts everywhere
Your name, address, phone number and services matched across your website, Google profile, directories and social pages. When the facts agree, AI tools trust them.
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Reviews and mentions AI relies on
Reviews that mention the job and the town, and mentions from suppliers, associations and local sites.
- Quality backlinks every month
- Google review automation on the Scaling plan
Also part of it
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Monthly checks of what AI says about you Every month we check what ChatGPT, Gemini and Google's AI say when asked about your trade and towns. -
Local SEO underneath it Every plan includes the local SEO work too, because AI answers build on it.
Proof · Valley West Concrete
The first name in Google's AI answer for Vernon
- #1company named in Google’s AI Overview for Vernon
- 12extra leads a month on average
- 17Xreturn on the marketing spend
When we took Valley West Concrete into Vernon, we built a landing page, set up a Google Business Profile and ran local SEO. No ads. Ask Google who the best concrete contracting company in Vernon is today, and its AI Overview names Valley West's Vernon brand first, with a 5.0 rating. The same work that ranks you locally is what AI tools pick up.
I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!
Quick answer
What are AEO and GEO?
AEO (answer engine optimization) makes your website the direct answer to a question, in Google's AI Overviews, featured answers and voice search. GEO (generative engine optimization) gets your business named and cited when tools like ChatGPT, Gemini and Perplexity write an answer. Both rest on the same foundation as local SEO: clear answers on your site, the same business facts everywhere, and real reviews and mentions.
Plain terms
SEO, AEO and GEO: what each one means
Three names for overlapping work. You need all three, and they build on each other.
| SEO | AEO | GEO | |
|---|---|---|---|
| Stands for | Search engine optimization | Answer engine optimization | Generative engine optimization |
| Goal | Rank in Google's map pack and regular results | Be the direct answer to a question | Be named and cited in AI-written answers |
| Where it shows | Google Search and Maps | Featured answers, voice search, AI Overviews | ChatGPT, Gemini, Perplexity, AI Mode |
| What it takes | Pages, links, Google Business Profile, reviews | Clear question-and-answer content, structured data | Consistent facts, reviews, mentions on trusted sites |
| How we measure it | Rankings, calls and leads | Answer placements | Monthly checks of what AI tools say about you |
Why contractors choose us
Debut compared with a general SEO agency and doing it yourself
| Debut | A general SEO agency | Doing it yourself | |
|---|---|---|---|
| Built for | Contractors, and only contractors | Any business that signs | You, on nights and weekends |
| Built for AI answers | Pages written to be quoted | Old-style keyword pages | Hard to know where to start |
| Checked in ChatGPT and Google AI | Every month | Rarely | If you remember |
| Time to results | 3 to 6 months | Varies | Longer |
| Prices | Published on this page | Usually after a sales call | Your time, plus the tools |
Pricing
AI search plans
AEO and GEO build on local SEO, so every plan includes the SEO work too. Most contractors need 3 to 6 months.
Best for growth
Scaling Package
A bigger plan for contractors who want to be the business AI tools and Google recommend.
$5,000 per month
What's included
- 8 targeted posts / month
- 10 quality backlinks / month
- Google review automation
- 100+ contractors served
- 1000s of qualified leads generated
- 40+ five-star Google reviews
More proof
What contractors say
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I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!
Travis S. Valley West Concrete -
Evan did a great job on our website and offered lots of wonderful advice and tips on how to promote website traffic, and improve our business. I would not hesitate to recommend him for all your website needs. We are extremely satisfied and pleased with the work Debut has done for us.
Dan Phillips Kiwi Custom Construction -
Debut made us a great website and got our construction company ranking locally. Couldn't be happier with the results
Tommy Singh T City Developments
Is this for you?
Get in early, while your competitors are still asking what GEO means
You're a good fit if
- Your customers research before they hire: renovations, roofing, concrete, pools
- You already have good reviews, or you're ready to start collecting them
- You want to be the name AI tools give for your trade in your town
- You can give it 3 to 6 months to build
We're not a fit if
- You don't have a website yet. Start with the Foundation Package
- You want a guarantee that ChatGPT will recommend you. Nobody controls that
- You need leads this month. Ads are faster
Straight answers
AI search questions
Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.
Find out what AI says about your businessIs AEO just SEO with a new name?
Partly. Most of what gets you into AI answers is good local SEO done properly. The difference is emphasis: AEO and GEO put more weight on direct answers, structured data, consistent facts and mentions on other sites, because that is what AI tools read.
Can you guarantee ChatGPT will recommend my business?
No. Nobody controls what an AI tool says. What we can do is give it clear, consistent, trustworthy evidence about you, check every month what it says, and keep closing the gaps. That is how Valley West became the first name in Google's AI Overview for Vernon.
How long does AEO and GEO take?
Plan on 3 to 6 months. Month 1 is the audit and fixing your business facts. Months 2 and 3 are answer-first pages and structured data. Months 4 to 6 are reviews, mentions and monthly checks. Some changes show up in AI answers within weeks, but nobody can promise exactly when.
How do you measure it?
Every month we ask ChatGPT, Gemini, Perplexity and Google the questions your customers ask ("best roofer in Nanaimo", "who does concrete driveways in Vernon") and record whether you're named, how, and next to whom.
Do I need local SEO first?
The foundation is the same, so our AEO and GEO plans include local SEO work. If your Google profile and website are weak, that is where the first months go.
Which AI tools matter most for contractors?
Right now, Google's AI Overviews and AI Mode, because they sit on top of the searches homeowners already do. ChatGPT, Gemini and Perplexity are growing fast, and the same work helps with all of them.
How much does it cost?
Plans start at $2,400 a month with 4 targeted posts and 4 quality backlinks, or $5,000 a month with 8 posts, 10 backlinks and review automation.
Get started
Find out what AI says about your business
Tell us your trade and your towns. We'll ask the AI tools about you.
- We ask ChatGPT, Gemini and Google the questions your customers ask.
- We record whether you're named, and who is named instead.
- Within 24 hours you get the answers and what it would take to change them.
- 604-626-3100
- info@debutmarketing.ca
- Vancouver, BC. Working with contractors across Canada.
P.S. Valley West's Vernon brand is the first company Google's AI names for concrete in Vernon, with no ads. Read how.
Thank you! We'll be in touch within 24 hours.