Call
A roofer working on a shingled roof under a clear sky

Calgary · Airdrie · Cochrane · Okotoks · Chestermere

CALGARY CONTRACTOR MARKETING

One summer storm can bring a year of roofing and siding work in a week, and the contractors who are ready for it get the calls. We help Calgary contractors show up in the quadrants they want, look trustworthy to careful buyers, and plan their marketing around Alberta's seasons.

40+ five-star Google reviews 100+ contractors served

Marketing in Calgary

Where Calgary contractors lose jobs online

Calgary homeowners have been burned by storm-chasers. They check you carefully before they call.

  1. Not ready when the storm hits

    After a hailstorm, searches for roof and siding repair spike overnight. If your ads and pages aren't ready, out-of-province crews take the work.

  2. No proof you're local and licensed

    Homeowners look for a real address, real reviews and, when the contract is signed at their home with a deposit, Alberta's prepaid contracting licence. If your site doesn't show it, you look like a storm-chaser.

  3. One page for a city of quadrants

    Someone in Mahogany searches differently from someone in Tuscany. A page that only says "Calgary" loses to a company with area pages.

  4. A short outdoor season

    Exterior work packs into a few months. Marketing that starts in June misses the people who booked in March.

Mack's Flooring website on a laptop and phone

Work we've done · Mack's Flooring · Flooring store and installer

400+ leads and $1M+ from one website

  • 400+qualified leads from Google Ads
  • 120+projects in the first year
  • $1M+in revenue from the marketing

Mack's had a great reputation and no website. We built a page for every flooring type and every community they serve, then pointed Google Ads at the page that matched each search. In the first year: 400+ qualified leads, 120+ projects and more than $1M in revenue.

The website looks great, I get compliments on it all the time, and more importantly, leads are coming in every week! Outstanding service, outstanding results.

McKenzie C.Mack's Flooring
Read the full case study

Why contractors choose us

Debut compared with your other options in Calgary

DebutA general marketing agencyDoing it yourself
Who it's built for Contractors, and only contractors Any business that signs You, on nights and weekends
A plan for hail season Pages and ads ready before the storm Reacts after If you have time mid-storm
Pages by quadrant and nearby town Yes Rarely If you write them
Trust signals on the page Licence, warranty, address and reviews up top Varies Often missing
Prices Published on this page Usually after a sales call Your time, plus the tools
Who owns the website and ad accounts You do, in writing Check the contract You do

Our prices

What it costs to market a Calgary contracting business

The same prices in every city, published here so you can decide before you call. Ad budgets are paid straight to Google and Meta, separate from our fee.

Foundation Package

A website, a brand, business cards and a Google Business Profile, built together. By application only.

$3,500 one time

Usually $5,300 when the pieces are bought separately.

What's included

  • Website with service and area pages
  • Logo and brand kit
  • Business card design
  • Google Business Profile set up properly

Starter Ads

One focused Google or Facebook campaign for the job you want more of.

$1,000 per month management
Ad budget
$1,000–$4,000 / month

What's included

  • 1 ad campaign
  • Landing page and funnel
  • Automated lead replies
  • Weekly adjustments
  • Monthly reporting

Need one piece on its own? Websites from $3,200, local SEO from $1,400 a month, photo shoots from $800. See every service

More proof

What contractors say about working with us

  • Just over a year ago, I started my business. About six months in, things were going well, but I didn’t have a website. Then, out of nowhere, I got a call from Evan. He had seen my business on Google and noticed I didn’t have a website. Evan sent me a list of what he needed, but at the time, I was extremely busy, probably not the easiest client to work with. Eventually, we got everything in place, and I couldn’t be happier with the results. The website looks great, I get compliments on it all the time, and more importantly, leads are coming in every week! Outstanding service, outstanding results. I’ll recommend Evan every chance I get.

    McKenzie C. Mack's Flooring
  • I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!

    Travis S. Valley West Concrete
  • Evan did a great job on our website and offered lots of wonderful advice and tips on how to promote website traffic, and improve our business. I would not hesitate to recommend him for all your website needs. We are extremely satisfied and pleased with the work Debut has done for us.

    Dan Phillips Kiwi Custom Construction
  • Evan made it very easy and simple to design the perfect website for my construction company. All within a great budget and timeline. Evan followed up after few weeks to even make better improvements to the site for free. Highly recommend!! Thanks Evan.

    Yannick G. YG Construction

Read all 40+ of our five-star Google reviews

Is this for you?

Who we're a good fit for in Calgary

You're a good fit if

  • You're a local, licensed company and want people to see it
  • You want to be ready before hail season, not after
  • You know which quadrants and towns you want
  • You can handle more calls when a storm hits

We're not a fit if

  • You're a travelling storm crew
  • You want leads you can't answer quickly
  • You want guaranteed rankings

The Foundation Package is by application only.

Trades we market

What works for each trade in Calgary

  • Roofers

    Hail season decides the year. Have storm pages, insurance-claim FAQs and ads ready in May, and answer every call the day after a storm.

    Marketing for roofers
  • Renovators

    Basement suites and kitchens are steady year-round work. Show your licence, if you need one, and your process, because buyers compare carefully.

    Marketing for renovators
  • Home Builders

    New communities on every edge of the city bring buyers who compare builders for months. Show finished homes and real timelines.

    Marketing for home builders
  • Duplex & Multiplex Builders

    Calgary's 2024 rezoning made rowhouses and duplexes easier to build on many lots. A page that answers "what can I build?" brings in the owners.

    Marketing for duplex & multiplex builders
  • Landscapers

    A short season means everyone books at once. Start ads in March and fill your calendar before the snow melts.

    Marketing for landscapers
  • HVAC

    Cold snaps and chinooks swing furnace and AC calls all year. Keep your hours and service area current on Google.

    Marketing for hvac

See every trade we work with

Where we work

Where we build pages and ads around Calgary

We set up your marketing for the parts of the city and the towns around it that you want to work in.

  • Northwest and northeast

    Tuscany · Royal Oak · Evanston · Sage Hill · Redstone · Cornerstone

  • Southwest and southeast

    Aspen Woods · West Springs · Mahogany · Auburn Bay · Seton · Cranston

  • Inner city

    Bridgeland · Mount Royal · Altadore · Kensington · Inglewood

  • Nearby towns

    Airdrie · Cochrane · Okotoks · Chestermere · Strathmore · High River

Straight answers

Calgary contractor marketing questions

Do you work with Calgary contractors?

Yes. We're based in Vancouver and work with contractors across Canada. Planning happens by phone and video, and we set up everything for your Calgary market.

How should I plan for hail season?

Get your storm pages, Google profile and ads ready in spring, and agree on a storm budget ahead of time. When a storm hits, the ads go live and every lead gets an instant reply.

Do I need to show my prepaid contracting licence?

If you sign home improvement contracts at the customer's home and take money before the work is done, Alberta requires a prepaid contracting licence. Showing it on your website and Google profile also tells homeowners you're not a travelling crew.

How much does it cost?

Our prices are on this page: the Foundation Package is $3,500 by application, and ads management is $1,000 or $1,500 a month plus your ad budget.

Can you cover Airdrie, Cochrane and Okotoks too?

Yes. We build a page and, if you want ads there, a separate campaign for each town.

Do you work with new home builders?

Yes. New homes in Alberta come with the provincial new home warranty, and showing your warranty provider and process helps buyers trust you. See our home builder page for more.

Get Your Calgary Plan

Tell us your trade and the parts of Calgary you want more work in.

Service of interest