Starter Package
Start showing up in your local area and fill your calendar with quality leads.
$1,400 per month
What's included
- 4 targeted posts / month
- 4 quality backlinks / month
Local SEO for contractors
SEO BUILT FOR LOCAL CONTRACTORS
Local SEO gets contractors found in two places: the Google map pack, where your Google Business Profile ranks, and the regular results below it, where your website ranks. We work on both every month: the profile, a page for every service and town, steady reviews and links from local sites, so you stop paying for every click.
- Your website ranked for every service and town
- Your Google Business Profile managed every month
- A review system that follows Google's rules
- Links and mentions from local sites
tcitydevelopments.com
Before#97page 10 of Google
After 30 days#4page 1 of Google
The reality
Why you're not in the top three
The three businesses in the map pack get most of the calls from a local search. Here is what usually keeps a good contractor out of it.
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Google doesn't know where you work
One page for every town, or a service area that stops at your home address. If you want work in Langley, you need a reason for Google to show you in Langley.
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Your profile is half finished
A general category instead of your main service, no services listed, the last photo from three years ago. Most profiles we audit are missing four or more basics.
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Your reviews stopped
Homeowners read the newest reviews first. Twenty reviews from 2022 lose to eight from this season, on Google and with the homeowner.
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Nobody links to you
Suppliers, associations, local news and community sites vouch for you in Google's eyes. Most contractors have almost none.
What we rank
Two things rank for you on Google. We work on both.
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Your Google Business Profile
The listing in the map pack, with your reviews, photos, hours and services. It's what most homeowners see first. How we manage Google Business Profiles.
- The right primary category and every service listed
- Photos of your jobs every month
- Review requests and replies
- Posts and updates
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Your website
The pages that rank in the regular results and that your profile links to. One page can't rank for every service and town. How we build contractor websites.
- A page for every service and town
- Titles, headings and structured data done properly
- Fast on a phone
- Answers written for Google and AI search
Case study · T City Developments
From #97 to #4 for “Vancouver duplex builders” in 30 days
- #97where they started on Google
- #4where they were 30 days later
- 5.0Google rating, with review requests built in
T City was a family-run duplex and multiplex builder sitting on page 10 of Google. We rebuilt the brand and website first, with a page for every build type and every city they work in, then ran SEO aimed at the search that pays: "Vancouver duplex builders". We also set up a CRM that asks every finished client for a Google review. Thirty days later they were fourth.
Debut made us a great website and got our construction company ranking locally. Couldn't be happier with the results
SEO or ads?
Local SEO compared with Google Ads
Most contractors end up doing both. Here is how they differ, so you can decide which to start with.
| Local SEO | Google Ads | |
|---|---|---|
| How fast it works | Weeks to months | Days |
| What you pay for | The work, monthly | Every click or call, plus management |
| When you stop paying | Rankings fade slowly | Leads stop the same day |
| Cost per lead over time | Falls as rankings build | Stays roughly the same |
| Best for | Steady work at a lower cost per lead | Filling the calendar now |
Valley West Concrete got 12 extra leads a month and a 17X return from SEO alone, with no ads. Beyond The Brush needed jobs fast and booked 8 in 20 days with Google Ads.
Why contractors choose us
Debut compared with a general SEO agency and doing it yourself
| Debut | A general SEO agency | Doing it yourself | |
|---|---|---|---|
| Built for | Contractors, and only contractors | Any business that signs | You, on nights and weekends |
| Website and Google profile | Both, every month | Often the website only | Whichever you have time for |
| Reviews | A system that follows Google's rules | Not part of the job | If you remember to ask |
| What we report | Where you rank and how many calls came from it | Traffic charts | What you notice |
| Prices | Published on this page | Usually after a sales call | Your time, plus the tools |
Pricing
Local SEO plans
Monthly plans, no ad spend on top. The work compounds: every page, review and link keeps paying after the month it was done.
Best for growth
Scaling Package
A bigger plan for contractors who want to own the local search results in their area.
$4,600 per month
What's included
- 8 targeted posts / month
- 10 quality backlinks / month
- Google review automation
- 100+ contractors served
- 1000s of qualified leads generated
- 40+ five-star Google reviews
Case study · Valley West Concrete
#1 on Google and AI in two new towns, with no ads
- #1company named in Google’s AI Overview for Vernon
- 12extra leads a month on average
- 17Xreturn on the marketing spend
Valley West was established in Langley and wanted work in Vernon and Kelowna. We built a lightweight landing page for each town, set up a Google Business Profile in each, and ran local SEO. No ads. Three months in: about 12 extra leads a month and a 17X return on everything they spent.
I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!
More proof
What contractors say about their rankings
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Debut made us a great website and got our construction company ranking locally. Couldn't be happier with the results
Tommy Singh T City Developments -
I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!
Travis S. Valley West Concrete -
Evan did a great job on our website and offered lots of wonderful advice and tips on how to promote website traffic, and improve our business. I would not hesitate to recommend him for all your website needs. We are extremely satisfied and pleased with the work Debut has done for us.
Dan Phillips Kiwi Custom Construction
Is this for you?
SEO pays the contractors who stick with it
You're a good fit if
- You want a steady flow of work without paying for every click
- You can give it at least six months
- You finish jobs well enough that customers will leave reviews
- You have a website we can add pages to, or you're ready for one
We're not a fit if
- You need the phone ringing next week. Start with ads
- You want a guaranteed #1 ranking. Nobody can honestly promise that
- You want fake reviews or shortcuts that get profiles suspended
Straight answers
Local SEO questions
Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.
Worth reading first
How long does local SEO take?
Most contractors see rankings move within two to four months and a steady lead flow within six to twelve. It can be faster when the website is built for it: T City went from #97 to #4 in 30 days. It is slower in crowded trades and big cities.
How much does local SEO cost?
Our Starter plan is $1,400 a month with 4 targeted posts and 4 quality backlinks a month. The Scaling plan is $4,600 a month with 8 posts, 10 backlinks and Google review automation. See the plans above.
Can you guarantee I'll be #1 on Google?
No, and be careful with anyone who does. Google decides rankings, and it changes how it does that often. What we can promise is the work, done every month, and a report that shows where you rank and how many calls came from it.
Do I need a website for local SEO?
Yes. Your Google profile can rank on its own for a while, but the pages on your website are what let you show up for each service and each town. If you don't have one, the Foundation Package is the place to start.
I work in several towns. Can I rank in all of them?
Yes, with a page for each town that says something real about working there, and a Google profile service area that includes them. It's how Valley West Concrete expanded from Langley into Vernon and Kelowna.
How do you get reviews without breaking Google's rules?
We ask every customer the same way, with a direct link, right after the job. No gifts, discounts or filtering out unhappy customers, which Google's rules forbid.
Should I do SEO or Google Ads first?
If you need work now, ads. If you can wait a few months and want a lower cost per lead long term, SEO. Most of our clients do both: ads fill the calendar while SEO builds.
Get started
Get a free ranking check
Tell us your trade, your towns and the jobs you want more of.
- We check where you rank today for your three most important searches.
- We audit your Google profile and look at the three companies beating you.
- Within 24 hours you get a plain-English plan with what it would take.
- 604-626-3100
- info@debutmarketing.ca
- Vancouver, BC. Working with contractors across Canada.
P.S. Most contractors start with the Local SEO Starter plan, $1,400 a month. T City Developments went from #97 to #4 in 30 days. Read how.
Thank you! We'll be in touch within 24 hours.