T City Developments
From #97 to #4 for "Vancouver duplex builders" in 30 days
A new brand and website from our Foundation Package, then local SEO and a review system. Page 10 of Google to the top 5 in a month.
Read the case studyExcavation marketing · Vancouver and across Canada
MARKETING FOR LOCAL EXCAVATION COMPANIES
Excavation work comes from two places: builders who need a reliable sub, and owners with a drainage problem, a new lot or a pool to dig. We build excavation companies the website and Google presence that bring in both.
- Pages for site prep, drainage, trenching and clearing
- Photos and video of your machines at work
- Local SEO for the areas you haul to
- A clear equipment list builders trust
The reality
Why excavation companies wait on builders for work
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No way for owners to find you
Homeowners with a drainage problem, a pool dig or a lot to clear search Google. Most excavators aren't there.
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Builders can't see your capacity
Equipment, crew size, insurance and the jobs you've done. Builders want to know you can handle it before they call.
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Every service in one line
"Excavation, drainage, trenching, site prep" in one sentence ranks for none of them.
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Machines idle in slow weeks
One source of work means gaps. A steady flow of homeowner jobs fills them.
Results
Different trade, same playbook
What happened when we ran the same system for other trades. The steps for excavation companies are the same: the right pages, a strong Google profile, and ads pointed at the page that matches the search.
Valley West Concrete
#1 on Google and AI in two new towns
Two landing pages, Google Business Profiles and local SEO took Valley West into Vernon and Kelowna: 12 extra leads a month and a 17X return, with no ads.
Read the case studyWhat we build
How we market an excavation company
Each one is a Debut service, set up for excavation companies. Open any of them for prices and what's included.
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Website DesignService pages
Site prep, foundations, drainage, trenching, land clearing and pool digs.
See our Website Design service -
Photo & VideoMachine footage
Photo, video and drone of your crews at work.
See our Photo & Video service -
Also in the plan
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Equipment and capacity Your fleet, crew and insurance, laid out for builders. Website Design -
Google Ads For drainage and site prep jobs when you want them now. Google Ads -
Reviews From builders and owners, asked for after every job. AI Automation
How your customers search
What homeowners and builders actually search for
Homeowners almost never search for "excavation". They search for the problem: "yard drainage solutions", "basement leaking from outside", "dig out for pool", "clear lot for new house". The excavator with a page for each of those problems is the one they find.
Builders search by capacity and area: "excavation contractor [town]", "site prep contractor", "trenching services". They want to see equipment, crew, insurance and past jobs before they pick up the phone.
Two audiences, two kinds of page. Give homeowners answers and builders proof, and your machines stay busy between the big contracts.
Timing
An excavator's year
- January to March
Drainage season
Wet yards and flooded basements send owners searching. Drainage pages and ads earn their keep now.
- April to June
Site prep ramps up
Builders start projects and owners plan pools and landscaping.
- July to September
Dry-season digging
Peak months. Book fall work and shoot your crews.
- October to December
Before the rain
Drainage and grading before winter, and next year's builder contracts.
Where to start
Most excavation companies start with the Foundation Package
Builders and owners check you out online before they call; your website and Google profile do that work. It's a website, brand, business cards and Google Business Profile for $3,500, by application.
Is this for you?
For excavation companies ready to rely on more than one builder
You're a good fit if
- You want more homeowner and small-builder work
- You can show your equipment and past jobs
- You serve a clear area
We're not a fit if
- You're fully committed to one GC for the year
Straight answers
Excavation marketing questions
Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.
Worth reading first
Do homeowners really search for excavators?
Yes, usually for drainage, pool digs, driveways, lot clearing and suites. They search the job ("drainage contractor [town]") more than the word "excavation".
How do I get more builder work?
Make it easy to see your capacity: equipment list, crew, insurance, safety record and past projects on your website, plus reviews from builders.
Are drone photos worth it?
For site prep and large jobs, yes. They show scale in one frame. See drone photo and video.
Should I run Google Ads?
For homeowner drainage and site prep work, often yes. Builder work comes more from SEO, reviews and relationships.
Do you work with demolition and concrete companies?
Yes. Excavation sits between demolition and concrete on most builds, and all three sell to the same builders. See every trade we work with.
Get started
Keep your machines moving
Tell us what you dig, haul and grade, and where.
- We reply within 24 hours.
- We check how you show up for excavation and drainage searches.
- You get a plan and a price. If we can't help, we'll say so.
- 604-626-3100
- info@debutmarketing.ca
- Vancouver, BC. Working with contractors across Canada.
P.S. Most excavation companies start with the Foundation Package. Tell us what you do and we'll tell you honestly if it fits.
Thank you! We'll be in touch within 24 hours.