A lot check that sells
A simple form that asks for an address, the main button on every page, and the start of most projects.
Duplex and multiplex marketing · across Canada
MARKETING FOR DUPLEX & MULTIPLEX BUILDERS
Cities across Canada now allow more homes on a single lot, and owners are searching for the builder who can tell them what fits on theirs. We build multiplex builders the website, Google profile and ads that turn that question into a signed project.
- A "what can I build?" page and lot check
- Pages for every build type and city
- Local SEO for builder searches
- Reviews and proof from finished projects
This page at a glance
Updated
Duplex and multiplex builders win more projects by answering the owner's first question, "what can I build on my lot?", with a free lot check, a page for each build type and city, and finished projects with real numbers. T City used that approach to go from #97 to #4 on Google in 30 days.
- $224 typical cost of one construction lead (a call or form) from Google Ads, in CAD Source: Debut Marketing, Google Ads cost per lead 2026
- 76% of homeowners use Google Search to find a contractor Source: Debut Contractor Search Study 2026 (1,113 homeowners)
- 87% of homeowners look at reviews before they choose a contractor Source: Debut Contractor Search Study 2026 (1,113 homeowners)
Who this is for: Builders of duplexes, triplexes, fourplexes, multiplexes and laneway or garden suites who want more owners and investors calling them first.
The reality
Why multiplex builders lose projects online
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Owners don't know what's allowed
Zoning changed fast. The owner's first question is what fits on their lot. If your site doesn't answer it, a builder whose site does gets the call.
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One page for every kind of build
Side-by-side duplexes, fourplexes and garden suites are different searches. One page can't rank for all of them.
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No proof of the numbers
Investors want build times, costs and finished projects. Without them, you look like a gamble.
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Buried on Google
Builder searches are competitive. Without local SEO and reviews, you're on page five.
A multiplex builder we work with · T City Developments
From #97 to #4 for “Vancouver duplex builders” in 30 days
- #97where they started on Google
- #4where they were 30 days later
- 5.0Google rating, with review requests built in
Debut made us a great website and got our construction company ranking locally. Couldn't be happier with the results
What we build
How we market a multiplex builder
A page for every build type
Duplexes, triplexes, fourplexes, multiplexes and suites, each with its own page.
City pages
A page for each city you build in, with its rules in plain words and your local projects.
Local SEO
Rank for the builder searches owners and investors use, like T City did.
Reviews at handover
A review request built into every project, so proof keeps piling up.
Ads for owners and investors
Google and Facebook ads aimed at people planning a build on their own lot.
Guides and research
Everything we've written for multiplex builders
Each one answers a question we hear from contractors in this trade. Start with the one that matches yours.
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T City Developments case study A multiplex builder, from #97 to #4 on Google in 30 days. - Canadian home builder websites, scored 153 builder websites tested on speed, contact, proof and Google.
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Google Ads for construction companies Campaigns for projects that take months to decide. -
How many Google reviews a contractor needs Review targets by trade and region, from our own data. -
BC construction companies on Google 99 companies scored: see where yours would land. -
How 1,113 homeowners find a contractor What homeowners check before they call, from our own survey. -
How much marketing costs for contractors Prices from 69 agencies for every service, so you know a fair quote. -
Getting named by ChatGPT and Google AI How contractors show up in AI answers, step by step. -
Construction drone photo and video What drone footage costs and how builders use it to sell.
Where we work
Multiplex builders marketing, city by city
What works for multiplex builders in each city we have a page for. We work with contractors across Canada, so your town doesn't need to be on this list.
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Surrey Duplexes, triplexes and suites are going up across Surrey. -
Calgary Calgary's 2024 rezoning made rowhouses and duplexes easier to build on many lots. -
Edmonton Edmonton's new zoning bylaw allows more homes on many residential lots. -
Toronto Toronto now allows multiplexes, garden suites and laneway suites on many lots.
Where to start
Most multiplex builders start with the Foundation Package
T City started with the Foundation Package: a new brand and a website built around the lot check. It's a website, brand, business cards and Google Business Profile for $3,500, by application.
Reviews
What builders say
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Debut made us a great website and got our construction company ranking locally. Couldn't be happier with the results
Tommy Singh T City Developments -
Evan made it very easy and simple to design the perfect website for my construction company. All within a great budget and timeline. Evan followed up after few weeks to even make better improvements to the site for free. Highly recommend!! Thanks Evan.
Yannick G. YG Construction -
Evan did a great job on our website and offered lots of wonderful advice and tips on how to promote website traffic, and improve our business. I would not hesitate to recommend him for all your website needs. We are extremely satisfied and pleased with the work Debut has done for us.
Dan Phillips Kiwi Custom Construction
Is this for you?
For builders who want owners calling them first
You're a good fit if
- You build duplexes, multiplexes or suites
- You can answer "what fits on my lot?" for your cities
- You have finished projects to show, or will soon
- You want to rank for builder searches, not only run ads
We're not a fit if
- You only build for one developer client
- You want guaranteed rankings
- You can't take on another project this year
Straight answers
Multiplex builder marketing questions
How do multiplex builders get more clients?
Answer the owner's first question with a free lot check, give each build type and city its own page, show finished projects with timelines, and rank for builder searches with local SEO.
How did T City get to #4 on Google?
We rebuilt their brand and website around the lot check, added a page for every build type and city, and started local SEO with a review system. They went from #97 to #4 in 30 days.
How much does it cost?
The Foundation Package is $3,500 by application: website, brand, cards and Google profile. Local SEO starts at $1,400 a month, and ads management at $1,000 a month plus your ad budget.
Which cities allow multiplexes?
Many Canadian cities now allow more homes on residential lots, including Toronto, Calgary, Edmonton and cities across BC, each with its own rules. Your website should explain the rules for the cities you build in.
Do you work with laneway and garden suite builders?
Yes. Suites are often the first project an owner takes on, and a clear page about them brings in steady work.
Get started
Get more multiplex projects
Tell us what you build and where.
- We reply within 24 hours.
- We look at your website, Google profile and how you show up for the searches your buyers use.
- You get a plan and a price. If we can't help, we'll say so.
- 604-626-3100
- info@debutmarketing.ca
- Vancouver, BC. Working with contractors across Canada.
P.S. Most multiplex builders start with the Foundation Package. Tell us what you build and we'll tell you honestly if it fits.
Thank you! We'll be in touch within 24 hours.