Starter Kit
Give your website and social media a professional logo.
$1,600 one-time
What's included
- Fully custom logo
- Easy-to-use design files
- Business card design
Canadian owned & operated
ROOFING BRANDING & LOGO DESIGN
We design logos and brands for roofing companies that look as solid as the roofs you install, on the truck, the lawn sign, the crew shirts, the estimate and the Google profile, with every file yours to keep.
40+ five-star Google reviews 100+ contractors servedHow a weak brand costs roofers the better jobs
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A roof with a name under it
Plenty of roofing logos are a peaked roof and a company name. Homeowners can't tell one from the next, and it won't read on a lawn sign from a passing car.
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Your truck is your biggest ad
A roofing truck sits in a driveway for days. A phone number in small type and a logo nobody can read from the street waste the best advertising you have.
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Three logos, one company
The truck wears the old logo, the website a newer one, and the Google profile shows a photo of a ladder. A homeowner holding three quotes sees a company that hasn't got itself together.
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A name that can not carry keywords
Your Google profile has to use your real business name. Adding "Vancouver Roofing Experts" breaks Google's guidelines and can get the profile suspended. If your name doesn't say roofing, the brand has to.
What we design for a roofing company
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Logos & BrandingA logo that survives the job
Tested on a truck door, a lawn sign, a hard hat decal and a Google thumbnail before you see it. Thin lines and long taglines go. Colours chosen to print cleanly on vinyl, hi-vis and embroidery.
See our Logos & Branding service -
Roofing PhotographyTrucks, lawn signs and crew gear
Truck wraps and decals, job lawn signs and crew shirts with your name, what you do and a phone number, in that order. Then we photograph your crew wearing it.
See roofing Photography -
Roofing Website DesignEstimates and warranty sheets
Templates for estimates, a one-page warranty sheet and a checklist of what a homeowner should get in writing, all carrying your logo and your terms. A homeowner lays three of these side by side.
See roofing Website Design
Also in the plan
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Google Business Profile Logo, cover photo and job photos that match the truck parked outside. Google Business Profile -
SEO for roofing companies A name homeowners remember is easier to search for twice. Roofing SEO -
Facebook ads for roofing companies Homeowners who saw your truck recognize the ad. Roofing Facebook Ads
Different trade, same playbook · Beyond The Brush Painters
What a new brand did for a painting company
- 8jobs booked from Google Ads
- 20days from website launch
- 7Xreturn on ad spend
Beyond The Brush wanted to look like the bigger painting companies. We built the brand, the cards and the van wrap, then the website, and switched on Google Ads. The ads booked 8 jobs in the 20 days after launch.
A roofing truck and a lawn sign do the same work: they sit in the driveways around your next job.
I'm very happy with service from Debut Marketing. Evan is very professional, responsive, and has been great helping grow my painting business online. I really appreciate their communication and the effort they put into our marketing. Highly recommend!
Brands we have built for contractors
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Beyond The Brush Painters: business cards -
T City Developments: rebrand -
Beyond The Brush Painters: van -
T City Developments: the brand on the new website
When to rebrand a roofing company
- November to February
Design it
Replacements slow in winter, so there is time for concept rounds and feedback without holding up a crew.
- March to April
Order before the season
Truck decals, lawn signs and crew shirts printed before the first spring install, so every job wears the new brand.
- May to September
Show it on every job
Every lawn sign and truck in a driveway carries it. Photograph crews and finished roofs while the look is fresh.
- October
Update the paperwork
Estimate and warranty templates ready before the leak calls start.
Branding prices for roofing companies
One-time prices, and the files are yours to use anywhere. A roofing company needs its brand on trucks, lawn signs and estimates, so the Growth Kit, with its guidelines document and print layouts, is where most roofers land.
Full brand
Growth Kit
A customized brand kit and print marketing for your trucks, signs and job sites.
$3,600 one-time
What's included
- Fully custom brand kit
- Brand guidelines document
- Full content rights
- 100+ contractors served
- 1000s of qualified leads generated
- 40+ five-star Google reviews
Website needs work too? The Foundation Package covers the brand, an 8-page website, cards and your Google profile for $3,500, by application. See the Foundation Package
What contractors say
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Debut made us a great website and got our construction company ranking locally. Couldn't be happier with the results
Tommy Singh T City Developments -
Evan made it very easy and simple to design the perfect website for my construction company. All within a great budget and timeline. Evan followed up after few weeks to even make better improvements to the site for free. Highly recommend!! Thanks Evan.
Yannick G. YG Construction
A rebrand pays off when your work has outgrown your logo
You're a good fit if
- Your logo was made before your best roofs
- You're about to order a truck wrap, lawn signs or crew shirts
- You bid against roofers with sharper estimates than yours
- You want the truck, the site, the paperwork and Google to match
We're not a fit if
- You want the cheapest logo you can find
- You'll keep the old logo on the trucks anyway
Roofing branding questions
Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.
Worth reading first
What makes a good roofing logo?
A good roofing logo reads from a passing car and still holds up as a tiny Google profile photo. That means a simple mark, the name in strong letters, two or three colours and no thin lines or long tagline. It should look like the roofs you install, not like clip art of a house.
Is $500 too much for a logo?
For a roofing company it's usually too little to do the job. The logo has to work on trucks, lawn signs, hard hats, estimates and the web. Our Starter Kit is $1,600 for a custom logo, design files and a business card, and the Growth Kit is $3,600 for a full brand kit with guidelines.
Should I use a logo maker instead?
You can. A logo maker gets you a file quickly, but it draws on stock icons, so check that no other roofer uses your mark and that you get files for a truck wrap and a sign, not just a web image.
Should I rebrand or refresh my logo?
Refresh it if homeowners already know a colour or a mark on your trucks. Start over if the logo can't be read on a sign or a phone, or if it makes you look smaller than you are. We'll say which one applies on the first call.
Should my business name include my city or "roofing"?
Only if it's your real business name. Google doesn't allow extra keywords in a profile name, and profiles can be suspended for adding them.
Can you design truck wraps, lawn signs and crew shirts?
Yes. We lay out the wrap, sign or shirt with your name, what you do and a phone number, plus versions for hi-vis and hard hats, then send print-ready files to your shop. Check your city's rules on signs before you order.
What about a logo on the roof itself?
Roof logos suit large flat roofs that people see from above, like a commercial building. For a home roofer, the truck and the lawn sign are seen far more often.
Do I own the logo?
Yes. The design files are yours, and the Growth Kit includes full content rights in writing.
Get more roofing jobs from a stronger brand
Tell us what you do and where your logo has to show up.
- We reply within 24 hours to book a short call.
- We check how your logo looks on your site, on a truck and on your Google profile.
- You get a price and a timeline before you decide.
- 604-626-3100
- info@debutmarketing.ca
- Vancouver, BC. Working with contractors across Canada.
P.S. Most roofers need more than a logo. The Foundation Package covers the brand, a website, cards and your Google profile for $3,500, by application.
Thank you! We'll be in touch within 24 hours.