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A concrete worker in a hard hat and hi-vis cutting concrete on a sunny job site

Canadian owned & operated

MARKETING FOR LOCAL CONCRETE CONTRACTORS

We help concrete contractors across Vancouver and Canada book more driveways, patios, foundations and flatwork, with a page for every service and town, a Google profile in every area you work and photos of your own pours.

Get more jobs like theseSee what we build
40+ five-star Google reviews 100+ contractors served

The reality

Why concrete contractors stay invisible outside their home town

  1. One profile, one town

    Your Google Business Profile ranks around your address. Valley West needed a presence in Vernon and Kelowna, so we gave each market its own landing page and profile.

  2. Driveways and foundations on one page

    A homeowner pricing a stamped patio and a builder needing foundations are different customers. They need different pages.

  3. No photos of finished pours

    Concrete looks the same in stock photos. Your finished driveways, patios and exposed aggregate are what sell the next one.

  4. Relying on builders alone

    Builder work dries up when starts slow. Homeowner flatwork keeps crews busy, but only if homeowners can find you.

Vernon Concrete Contractors website on a laptop

Case study · Valley West Concrete · Concrete, Langley into the Okanagan

#1 on Google and AI in two new towns, with no ads

  • #1company named in Google’s AI Overview for Vernon
  • 12extra leads a month on average
  • 17Xreturn on the marketing spend

Valley West was established in Langley and wanted work in Vernon and Kelowna. We built a lightweight landing page for each town, set up a Google Business Profile in each, and ran local SEO. No ads. Three months in: about 12 extra leads a month, a 17X return, and the first company Google's AI Overview names for concrete in Vernon.

I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!

Travis S.Valley West Concrete
Read the full case study
The new Kiwi Custom Construction website on a laptop above Okanagan Lake

Case study · Concrete and hardscaping · Kiwi Custom Construction · Custom pools and hardscaping, Kelowna

80% more website traffic in the first 3 months

  • +80%website traffic in the first 3 months
  • 3service pages, one for each trade
  • 1scroll animation that builds a pool

Kiwi Custom Construction pours concrete pools, patios and retaining walls in Kelowna. Their new website gives concrete and hardscaping its own page, shows real KCC projects, and walks homeowners through a build in a scroll animation. Traffic went up 80% in three months.

Evan did a great job on our website and offered lots of wonderful advice and tips on how to promote website traffic, and improve our business. I would not hesitate to recommend him for all your website needs. We are extremely satisfied and pleased with the work Debut has done for us.

Dan PhillipsKiwi Custom Construction
Read the full case study

What we build

How we market a concrete company

Each one is a Debut service, set up for concrete contractors. Open any of them for prices and what's included.

  1. Service pages
    Website Design

    Service pages

    Driveways, patios, stamped and exposed aggregate, foundations, flatwork and repairs.

    See our Website Design service
  2. Town landing pages
    Local SEO

    Town landing pages

    A lightweight page for each new market, the way we took Valley West into Vernon and Kelowna.

    See our Local SEO service
  3. Google Business Profiles
    Google Business Profile

    Google Business Profiles

    Set up and managed for each area, with photos, posts and reviews.

    See our Google Business Profile service

Also in the plan

  • Drone and job-site photos Finished pours from above and crews at work. Photo & Video
  • Google Ads For when you need work fast, sent to the matching service and town page. Google Ads
  • AI search The same work gets you named in Google's AI answers, like Valley West in Vernon. AEO & GEO

Timing

A concrete contractor's year

  1. January to March

    Quote season

    Homeowners plan driveways and patios. Ads and SEO now fill the dry months.

  2. April to June

    Pour season opens

    Flatwork ramps up. Keep reviews and photos coming from every job.

  3. July to September

    Peak pours

    Full schedules. Book fall work and shoot your best jobs.

  4. October to December

    Wet months

    Foundations and interior work continue. Plan next year's towns and pages.

Where to start

Most concrete contractors start with the Scaling Package

Valley West Concrete went to #1 in two new towns. Ads add speed on top of that. It's Google and Facebook ads, landing pages and instant replies, from $1,000 a month in management.

See the Scaling Package Get a free plan

Reviews

What Travis says

  • I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!

    Travis S. Valley West Concrete

Read all 40+ of our five-star Google reviews

Is this for you?

For concrete contractors who want more than builder work

You're a good fit if

  • You want more homeowner driveways, patios or decorative work
  • You want to expand into a new town
  • You have photos of your pours, or will let us shoot them

We're not a fit if

  • You only work for one or two builders and like it that way
  • You can't travel beyond your current area

Straight answers

Concrete marketing questions

Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.

Worth reading first

Get more concrete jobs
Can I get concrete leads without ads?

Yes. Valley West Concrete got about 12 extra leads a month and a 17X return in three months from landing pages, Google Business Profiles and local SEO alone. Our guide to concrete marketing without ads covers the details.

How do I expand into a new town?

A landing page for that town, a Google Business Profile for that area, and reviews from jobs there. That's how Valley West went from Langley to Vernon and Kelowna.

Should I use drone photos?

For driveways, patios and large flatwork, yes. They show the whole job in one frame.

Do Facebook ads work for concrete?

For decorative and patio work, often. For foundations and commercial, Google and SEO usually win.

How long does SEO take for concrete?

Valley West saw results within three months. Bigger, more competitive cities take longer.

Do you work with excavation and landscaping companies?

Yes. Concrete work sits between excavation and landscaping: the site gets dug, the concrete goes in, then the yard gets finished. We market all three. See every trade we work with.

Get started

Get more concrete jobs

Tell us what you pour, where, and where you want to grow.

  1. We reply within 24 hours.
  2. We check how you show up in your current towns and the ones you want.
  3. You get a plan and a price. If we can't help, we'll say so.

P.S. Most concrete contractors start with the Scaling Package. Tell us what you do and we'll tell you honestly if it fits.