Google Business Profile for contractors
Your Google Business Profile is the listing in the map pack: your reviews, photos, hours and a call button, shown before anyone sees your website. We set it up properly, keep it active every month and keep the reviews coming, so you show up in the towns you want and look like the safe choice.
Updated
A Google Business Profile is the free listing that shows in Google Maps and the map pack. Contractors rank it by choosing the right primary category, listing every service and town, adding photos of their own jobs, posting updates and getting steady, recent reviews that they reply to. It works alongside your website, not instead of it.
Who this is for: Contractors who serve local customers and want more calls from Google Maps and the map pack.
The reality
"Contractor" or "Construction company" when your best work is roofing or renovations. Google matches searches to your primary category first.
If the towns you want aren't in your service area and on your website, Google has no reason to show you there.
A burst of reviews three years ago and nothing since. Homeowners read the newest ones first, and so does Google.
"Best Roofing Vancouver Roof Repair" breaks Google's rules and can get the profile suspended. The real business name is the safe one.
A profile we set up and ranked · Valley West Concrete
I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!
Why contractors choose us
| Debut | Profile software | Doing it yourself | |
|---|---|---|---|
| Built for | Contractors, and only contractors | Any local business | You, on nights and weekends |
| Categories, services and areas | Set up for your trade and towns | Whatever you enter | Your best guess |
| Photos | Your own jobs, every month | Whatever you upload | When you remember |
| Reviews | Requests and replies that follow Google's rules | Automated replies | If you have time |
| Linked to your website | A page for every service and town | No | If you build them |
| Prices | Published on this page | A monthly subscription | Your time |
Our prices
We set up and fix profiles in the Foundation Package, and manage them every month in our Local SEO plans. No separate profile fee.
Website, brand, business cards and a Google Business Profile set up properly, together. By application only.
Usually $5,300 when the pieces are bought separately.
Ongoing management
Your Google Business Profile and website worked on every month.
More proof
I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!
Debut made us a great website and got our construction company ranking locally. Couldn't be happier with the results
Just over a year ago, I started my business. About six months in, things were going well, but I didn’t have a website. Then, out of nowhere, I got a call from Evan. He had seen my business on Google and noticed I didn’t have a website. Evan sent me a list of what he needed, but at the time, I was extremely busy, probably not the easiest client to work with. Eventually, we got everything in place, and I couldn’t be happier with the results. The website looks great, I get compliments on it all the time, and more importantly, leads are coming in every week! Outstanding service, outstanding results. I’ll recommend Evan every chance I get.
Is this for you?
Two-minute check
Open your profile on Google Maps and tick what's true. Most contractors we audit are missing four or more. Every box you leave empty is a reason Google shows someone else.
Your profile is leaving calls on the table
An incomplete profile rarely shows in the map pack. Most of these fixes take a few hours and cost nothing but time.
Get a free profile auditGuides and research
Each one answers a question we hear about Google profiles. Start with the one that matches yours.
How many Google reviews a contractor needs Targets by trade and region, so you know when you have enough. 
Commercial contractors on Google Why commercial firms score lower on Google, and the fix. 
BC construction companies on Google 99 profiles scored: see where yours would land. 
HomeStars vs Houzz Whether directory profiles are worth it next to Google. 
Google Local Services Ads in Canada The paid listing above the map pack, and who qualifies. 
How 1,113 homeowners find a contractor What they check on your profile before they call. 
Local SEO for contractors The full picture: your profile and your website together. Straight answers
The free listing Google shows in Maps and in the map pack: your name, reviews, photos, hours, service area and a call button. For local searches it's often the first thing a homeowner sees.
Choose the primary category that matches your main service, list every service and town, add photos of your own jobs, post updates, and get steady, recent reviews that you reply to. Then give each service and town a page on your website that the profile links to.
If customers don't come to you, Google's rules say to hide the address and set a service area instead. Showing a home address can also cost you privacy.
No. Adding towns or services to your name breaks Google's rules and can get the profile suspended. Use your real business name.
Yes. We find what triggered it, fix the profile and website to match Google's rules, and file the appeal with the right documents.
No. Google doesn't allow paying or rewarding customers for reviews, or only asking happy customers. Ask every customer, make it easy with a link, and reply to every review. See Google's review rules.
We set up profiles in the Foundation Package ($3,500, by application) and manage them every month in our Local SEO plans, from $1,400 a month. There's no separate profile fee.
Where to start
The Local SEO Starter plan, $1,400 a month, works on your Google Business Profile and your website together, because the profile ranks best when the website backs it up.
Get started
Send us your business name and the towns you want to show up in.
P.S. Most contractors manage their profile through the Local SEO Starter plan. Valley West Concrete became the first company named in Google's AI answer for a new town. See how.
Thank you! We'll be in touch within 24 hours.
