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Facebook and Instagram ads for contractors

SCALABLE FACEBOOK ADS FOR CONTRACTORS

We run Facebook and Instagram ads for contractors on the same monthly retainer as our Google Ads: the offer, the ads, the lead funnel and an instant reply to every lead, adjusted every week. No videos of your work yet? We shoot them for you.

  • The same monthly retainer as our Google Ads
  • No content? We shoot short-form video for your ads
  • Offer, ads and lead funnel built for you
  • Your ad budget goes straight to Meta, on your own account
Get a Facebook ads planSee pricing
40+ five-star Google reviews 100+ contractors served
A Meta ad we shot and edited for Century Sky Homes

The reality

Why most contractors give up on Facebook ads

  1. Boosted posts that go nowhere

    The "Boost" button shows your post to people who like it, not people who need a deck. Likes don't book jobs.

  2. Stock photos and no offer

    Facebook decides who sees your ad from the ad itself now. A generic photo and "call for a free quote" reaches the wrong people.

  3. Leads that go cold

    Facebook leads are earlier in their decision. Call back tomorrow and they don't remember filling in the form.

  4. No idea what a job costs

    Clicks and reach look busy in a report. The number that matters is what each booked job cost you.

What's included

Everything it takes to run the ads, in one monthly fee

Facebook ads live or die on three things: the offer, the photos and how fast you reply. We handle all three, then keep adjusting every week.

  1. An offer people respond to

    An offer people respond to

    Worked out with you before anything launches, around the jobs you want more of.

  2. Video, if you don't have any

    Video, if you don't have any

    No usable video of your work? We start with our Ad Creative shoot: 4 short videos with different hooks, drone footage and 10 edited photos, shot on your jobs. It's $1,500 on its own. Already have good footage? We use yours.

  3. Ads and creative

    Ads and creative

    Photo and video ads built for Facebook and Instagram, with a few versions to test against each other.

Also part of it

  • Lead funnel and instant forms A lead form or landing page that asks the right questions, so you can tell a serious lead from a tire-kicker.
  • An instant reply to every lead An automatic text or email the moment a lead comes in, while you follow up on the good ones.
  • Weekly changes, monthly report We cut what isn't working every week. Each month you see spend, leads, cost per lead and jobs booked.

What changed in 2026

Your photos are your targeting now

Meta removed more of its detailed targeting options on January 15, 2026, and its automatic Advantage+ audience is now the default. You set the area, and Meta's system decides who sees the ad based on who responds to it.

That means the ad itself decides who you reach. Real photos of your jobs, a clear offer and the right towns do the work that interest targeting used to. It is why we build the offer and creative first.

  • Real before and after photos, not stock
  • One clear offer per ad
  • Tight service areas around the towns you want
Video camera and lights set up on a home construction site

Why contractors choose us

Debut compared with boosting posts or a general agency

DebutA general agencyBoosting posts yourself
Built for Contractors, and only contractors Any business that signs You, on nights and weekends
Video of your work We shoot it if you don't have it Usually stock or your phone clips Your phone clips
Replies to new leads Instant, every time Not part of the job When you get to it
What we report Booked jobs and what each one cost Reach and clicks Likes
Prices Published on this page Usually after a sales call Your time, plus the tools

Pricing

Two ways to start

A monthly retainer, the same as our Google Ads plans. If you don't have video of your work yet, your plan starts with our Ad Creative shoot. Your ad budget is paid to Meta separately, so you always see where the money goes.

Phone showing a contractor ad on Instagram stories

Starter Package

Start running Facebook and Instagram ads in your area, with one campaign built around your best offer.

$1,000 per month management
Management
$1,000 / month
Ad budget
$1,000–$4,000 / month
Total
$2,000–$5,000 / month

Your ad budget is paid to Meta, separate from our fee. Backed by our 90-day results guarantee.

What's included

  • 1 ad campaign
  • No content? An Ad Creative shoot: 4 videos, 10 photos, drone
  • Lead funnel and instant forms
  • Automated lead replies
  • Weekly adjustments
  • Monthly reporting
Get started Ask a question

Most reach

Phone showing an outdoor living company ad on Instagram

Scaling Package

Up to three campaigns across your service area, with fresh video and photos of your jobs.

$1,500 per month management
Management
$1,500 / month
Ad budget
$5,000+ / month
Total
$6,500+ / month

Your ad budget is paid to Meta, separate from our fee. Backed by our 90-day results guarantee.

What's included

  • Up to 3 ad campaigns
  • No content? An Ad Creative shoot: 4 videos, 10 photos, drone
  • Funnels and instant forms
  • Automated lead replies
  • Weekly adjustments
  • Monthly reporting
Book a strategy call Ask a question

More proof

What contractors say

  • I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!

    Travis S. Valley West Concrete

  • Evan made it very easy and simple to design the perfect website for my construction company. All within a great budget and timeline. Evan followed up after few weeks to even make better improvements to the site for free. Highly recommend!! Thanks Evan.

    Yannick G. YG Construction

  • I'm very happy with service from Debut Marketing. Evan is very professional, responsive, and has been great helping grow my painting business online. I really appreciate their communication and the effort they put into our marketing. Highly recommend!

    Sunny H. Beyond The Brush Painters

  • We had the pleasure of working with Debut Marketing, and Amaan truly transformed our video marketing strategy! He’s professional, easy to work with, and knows exactly what works to capture attention. Highly recommend his services if you're looking to elevate your brand’s visibility and impact!

    Rinko P. Marcon Development

Read all 40+ of our five-star Google reviews

Is this for you?

Facebook ads work best when your work looks good in photos

You're a good fit if

  • Your work looks good in photos: painting, landscaping, renovations, decks, concrete
  • You can take on more work and call leads back the same day
  • You can put at least $1,000 a month into ad spend on top of our fee
  • You want homeowners to see you before they start searching

We're not a fit if

  • You need emergency calls today. Google Ads suits that better
  • Nobody on your team can follow up on leads within a day

Want Google Ads as well? See Google Ads for contractors.

Straight answers

Facebook ads questions

Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.

Get a Facebook ads plan
How much do Facebook ads cost with Debut?

The same as our Google Ads. Starter is $1,000 a month in management, with an ad budget of $1,000 to $4,000 a month. Scaling is $1,500 a month with $5,000 or more in ad spend. If you don't have video of your work, your plan starts with our Ad Creative shoot: 4 short videos with different hooks, drone footage and 10 edited photos made for Meta ads. The ad budget goes straight to Meta on your own account.

Who pays for the ads?

You do, directly to Meta on your own ad account, so you can see every dollar. Our fee is separate and covers the offer, the creative, the funnel and the weekly management.

Do I need my own videos?

No. If you don't have usable video of your work, we shoot it before the ads launch. If you already have good footage, we use it. Either way the ads run on real video of your jobs, because on Facebook the ad itself now does most of the targeting. Meta has removed many of its detailed targeting options, so real photos and video decide who sees and answers the ad. Stock photos and blurry phone shots get scrolled past.

How do you know which jobs came from the ads?

Every lead from the ads is tracked from the first message. Each month we go through them with you and mark which ones booked, so you see cost per booked job, not only cost per lead.

Do you guarantee results?

Yes. Before launch we agree a lead target for your first 90 days in writing. If we miss it, you choose: your management fees back, or we keep going for free until we hit it. Read the full guarantee terms.

Do I need a website?

No. Facebook lead forms work without one. A good website helps, because most people look you up before they call back.

Should I run Facebook or Google ads?

Google catches people searching for your trade right now. Facebook reaches homeowners before they search, usually for less per lead. Many contractors run both: see Google Ads for contractors, or our advertising packages for Google and Facebook together.

Get started

Get a Facebook ads plan

Tell us what you do, what a typical job is worth and how much more work you can take on.

  1. We reply within 24 hours.
  2. We run your numbers: job value, ad budget and what a lead has to cost.
  3. You get a plan and a price, and a shoot date if you need video.