Kelowna · West Kelowna · Lake Country · the Okanagan
KELOWNA CONTRACTOR MARKETING
The Kelowna area grew 14.0% between 2016 and 2021, one of the five fastest-growing metro areas in Canada. We already work here: a Kelowna pool builder's new website brought 80% more traffic in 3 months, and a concrete company became the first name Google's AI gives for Vernon.
- Websites that show high-end work properly
- Pages for Kelowna, West Kelowna, Lake Country and beyond
- Google, Facebook and AI search, timed to the Okanagan season
Proof in Kelowna · Kiwi Custom Construction
80% more website traffic in the first 3 months
- +80%website traffic in the first 3 months
- 3service pages, one for each trade
- 1scroll animation that builds a pool
Kiwi Custom Construction builds pools, concrete and outdoor living spaces in Kelowna. Its old template site couldn't show work like that. We built a full website with a page for each service and a homepage animation that builds a pool as you scroll. Traffic rose 80% in the first 3 months.
Evan did a great job on our website and offered lots of wonderful advice and tips on how to promote website traffic, and improve our business. I would not hesitate to recommend him for all your website needs. We are extremely satisfied and pleased with the work Debut has done for us.
The reality
Why Okanagan contractors lose work online
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Going quiet in winter
Pools, landscaping and decks for the summer get planned in January to March. Contractors whose ads and Google posts stop in the fall start the season with an empty book.
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Owners who live somewhere else
A lot of Okanagan homes are second homes and rentals. The owner hiring for a new deck may be searching from Calgary or Vancouver, and needs to trust you without meeting on site.
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One page for the whole valley
Kelowna, West Kelowna, Lake Country, Peachland and Vernon are searched separately. Valley West won Vernon with its own landing page and Google profile, not a line on a Kelowna site.
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Photos that don't show the work
High-end outdoor work sells on pictures. A template site with stock photos makes a high-end backyard look like a weekend job.
Timing
A contractor's year in the Okanagan
- January to March
Plan and book
Homeowners design pools, landscapes and renovations for the summer. This is when the best-paying outdoor jobs get booked, so keep ads and posts running.
- April to June
Build season
Pools, concrete, decks and landscaping go in. Air conditioning and heat pump installs pick up before the heat arrives.
- July to August
Heat and smoke
Hot, dry weeks and, in some summers, wildfire smoke slow outdoor work. AC, irrigation and repair calls rise. A good time to line up fall projects.
- September to December
Fall projects
Renovations, roofs and exterior work before the snow, and next summer's pools start getting quoted.
Proof in the Okanagan · Valley West Concrete
#1 on Google and AI in two new towns, with no ads
- #1company named in Google’s AI Overview for Vernon
- 12extra leads a month on average
- 17Xreturn on the marketing spend
Valley West Concrete is a Langley company that wanted work in Vernon and Kelowna. We built a landing page and a Google Business Profile for each town and ran local SEO, with no paid ads. Ask Google who the best concrete contractor in Vernon is, and its AI Overview names Valley West's Vernon brand first.
I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!
The plan
How we'd set up a Kelowna contractor
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Show the work
A website built around your best projects, with real photos and a page for each service. Drone shots help for lakeside and hillside work.
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A page for each town
Kelowna, West Kelowna, Lake Country, Peachland or Vernon, each with local jobs and reviews, and a Google profile that covers them.
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Reach owners who are away
Google Ads set to reach people searching for Okanagan services wherever they are, plus pages that explain how you work with owners who live out of town.
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Time it to the season
Budget weighted to January to June for outdoor work, with AI search work so the tools homeowners ask name you too.
What we do
Services for Kelowna contractors
- Foundation Package Website, branding, business cards and Google Business Profile, $3,500 with credit for what you have.
- Scaling Package Google and Facebook ads, landing pages and instant replies for contractors ready for more work.
- Local SEO Get into the map pack in the towns you actually work in.
- Google and Facebook ads Ads by town and by service, judged by booked jobs.
- Website design A page for every service and every town you serve.
- AI automation Instant replies so no lead waits while you are on a job.
Straight answers
Kelowna marketing questions
Do you work with Okanagan contractors from Vancouver?
Yes. Kiwi Custom Construction in Kelowna and Valley West Concrete in Vernon and Kelowna are both our clients. Most of the work happens over calls and screen shares, and we travel for shoots.
Should I have separate pages for West Kelowna and Lake Country?
Yes, if you want steady work there. They are searched separately, and a page with local projects and reviews beats a list of towns on your homepage.
How do I reach owners who don't live in Kelowna?
Set your Google Ads location to "presence or interest" so ads reach people searching for Kelowna services from anywhere, and show owners how you keep them updated with photos and clear quotes.
When should I advertise pools and landscaping?
Start in January. Most summer outdoor projects get designed and booked between January and May. By July, the best jobs are usually taken.
Is AI search worth it here?
For trades where people research before they hire, yes. Valley West's Vernon brand is the first company Google's AI Overview names for concrete in Vernon. See our AEO and GEO service.
Which trades do you work with in Kelowna?
Every trade we market, but three do especially well here. Pools and yards keep landscapers and concrete contractors busy, and a growing city needs general contractors. We also work across other parts of BC and Canada.
Get started
Get a Kelowna marketing plan
Tell us your trade and the Okanagan towns you want more work in.
- We reply within 24 hours.
- We check how you show up in each Okanagan town you want to work in.
- You get a plan timed to the Okanagan season.
- 604-626-3100
- info@debutmarketing.ca
- Vancouver, BC. Working with contractors across Canada.
Thank you! We'll be in touch within 24 hours.