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Canadian owned & operated

MARKETING BUILT FOR LOCAL PLUMBING COMPANIES

We help plumbers across Vancouver and Canada get more emergency calls and planned work like water heaters and renovations, with websites, Google profiles and ads that answer fast and send each search to the right page.

Get more jobs like theseSee what we build
40+ five-star Google reviews 100+ contractors served

The reality

Where plumbing companies lose the call

  1. The emergency call you missed

    Someone with water on the floor calls three plumbers in a row. If you're under a sink and don't answer, you never knew they tried.

  2. Planned work goes to the "big guys"

    Water heaters, repipes and bathroom renos are high-value and planned. Without pages that sell them, you only get the emergencies.

  3. Paying for "how to fix" searches

    DIY searches ("how to unclog a drain") eat budget if nobody blocks them. People looking for a plumber and people looking to avoid one type very different things.

  4. Reviews stuck at a handful

    You do dozens of calls a month. Without an automatic ask, only a few customers ever leave a review.

Results

Different trade, same playbook

What happened when we ran the same system for other trades. The steps for plumbers are the same: the right pages, a strong Google profile, and ads pointed at the page that matches the search.

A work van wrapped in the Beyond The Brush Painters brand

Beyond The Brush Painters

From website launch to 8 booked jobs in just 20 days

We built Sunny a brand and website from scratch, then switched on Google Ads: 6 interior, 1 exterior and 1 cabinet job, and a 7X return on the ads.

Read the case study
Mack's Flooring website on a laptop

Mack's Flooring

400+ leads and $1M+ from one website

A website, 7 service pages and 9 community pages on Vancouver Island, then Google Ads and SEO. 120+ projects in the first year.

Read the case study

What we build

How we market a plumbing company

Each one is a Debut service, set up for plumbers. Open any of them for prices and what's included.

  1. Local Services Ads
    Google Ads

    Local Services Ads

    Top-of-Google listings for emergency and service calls, paid per lead.

    See our Google Ads service
  2. Missed-call text back
    AI Automation

    Missed-call text back

    Every missed caller gets a text in seconds, so the job waits for you instead of your competitor.

    See our AI Automation service
  3. Pages for planned work
    Website Design

    Pages for planned work

    Water heaters, repipes, drains, fixtures and bathroom renos, each with its own page.

    See our Website Design service

Also in the plan

  • Google Ads by job Emergency, water heater, drain and renovation campaigns kept separate, with DIY searches blocked. Google Ads
  • Review requests A review link after every call-out, so your count keeps pace with your work. AI Automation
  • Service area pages A page for each town you cover, so you show up where the calls are. Local SEO

Two kinds of plumbing lead

Emergency calls and planned jobs need different marketing

EmergencyPlanned
Examples Burst pipes, no hot water, blocked drains, leaks Water heater swaps, repipes, fixtures, bathroom renos
How they search "plumber near me", "emergency plumber [town]" "tankless water heater cost", "repipe [town]"
What wins Being at the top and answering first A page that explains options, prices and warranty
Best channel Local Services Ads and Google Ads Google Ads, SEO and Facebook

Where to start

Most plumbers start with the Scaling Package

Plumbing runs on calls, so it runs on ads and fast replies. It's Google and Facebook ads, landing pages and instant replies, from $1,000 a month in management.

See the Scaling Package Get a free plan

Is this for you?

For plumbers who want the phone ringing with the right calls

You're a good fit if

  • You can take more service calls or installs than you get now
  • You want more water heater and renovation work
  • You're open to texting leads back when you can't answer

We're not a fit if

  • You don't want any after-hours calls and can't say so clearly
  • You're fully booked with builders' work

Straight answers

Plumber marketing questions

Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.

Worth reading first

Get more plumbing calls
How much does a plumbing lead cost on Google?

Our typical figure for plumbing is $218 a lead from Google search ads, the median across every published source we found plus our own campaigns. About 42 in 100 contractor leads book, so plan on roughly $520 in ad spend per booked job. The full table by trade is in our Google Ads cost per lead guide.

Are Local Services Ads worth it for plumbers?

Usually, yes. Plumbing is one of the trades they suit best: urgent searches, pay per lead, and the Google Verified badge at the very top.

How do I stop missing emergency calls?

Missed-call text back. When you can't answer, the caller gets a text in seconds asking what's wrong, and you can reply between jobs. See AI automation.

How do I get more water heater and renovation work?

Give those jobs their own pages with options, typical prices and warranty, and run ads on the searches people use when planning them.

Do plumbers need SEO if they run ads?

Ads bring calls today. SEO gets you into the map pack so you get calls without paying per click. Most plumbers benefit from both.

Do you work with HVAC companies and electricians?

Yes. Home service trades share a lot: emergency calls, service areas and seasonal peaks. See how we market HVAC companies and electricians. See every trade we work with.

Get started

Get more plumbing calls

Tell us what work you want more of and where.

  1. We reply within 24 hours.
  2. We check how you show up for emergency and planned searches in your area.
  3. You get a plan and a price. If we can't help, we'll say so.

P.S. Most plumbers start with the Scaling Package. Tell us what you do and we'll tell you honestly if it fits.