Canadian owned & operated
MARKETING BUILT FOR LOCAL CARPENTERS
We help carpenters across Vancouver and Canada win more decks, pergolas, stairs and custom builds, with websites and Google profiles that show your craftsmanship and bring in projects worth your time.
40+ five-star Google reviews 100+ contractors servedThe reality
Why skilled carpenters end up doing the jobs nobody else wants
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The craftsmanship is invisible online
Joinery, finish and detail are what you're proud of. Blurry phone photos can't show them.
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Small jobs by default
Without pages for decks, pergolas and custom builds, you get the "can you fix this step" calls.
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Seasonal feast and famine
Deck season fills up fast, and winter goes quiet. Booking outdoor work early and promoting indoor finish work evens it out.
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Referrals only
Great for reputation, unpredictable for cash flow.
Case study · Woodwork and carpentry · Kiwi Custom Construction
80% more website traffic in the first 3 months
- +80%website traffic in the first 3 months
- 3service pages, one for each trade
- 1scroll animation that builds a pool
Kiwi Custom Construction builds decks, stairs, pergolas, awnings and custom cedar saunas alongside its pools and concrete. The new website gives woodwork and carpentry its own page with real KCC projects, and traffic rose 80% in the first three months after launch.
Evan did a great job on our website and offered lots of wonderful advice and tips on how to promote website traffic, and improve our business. I would not hesitate to recommend him for all your website needs. We are extremely satisfied and pleased with the work Debut has done for us.
What we build
How we market a carpentry company
Each one is a Debut service, set up for carpenters. Open any of them for prices and what's included.
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Website DesignProject pages
Decks, pergolas, fences, stairs, built-ins, framing and custom work.
See our Website Design service -
Photo & VideoDetail photography
The joinery and finish, shot so people can see them.
See our Photo & Video service -
Also in the plan
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Facebook and Instagram Finished decks and custom builds in front of local homeowners. Facebook Ads -
Seasonal ads Deck and outdoor campaigns that start before the season does. Google Ads -
Reviews An automatic ask after every project. AI Automation
How your customers search
What homeowners search when they want something built
Carpentry customers search for the thing, not the trade: "deck builder [town]", "cedar pergola", "custom built-ins", "stair railing replacement". One page about "carpentry services" ranks for none of them; a page for each ranks for all of them.
Many of these searches are planned weeks or months ahead. That gives you time to win them with photos, a clear process and a starting price, rather than being the first to answer the phone.
Deck and outdoor searches climb from late winter. Interior searches (built-ins, stairs, trim) are steadier through the year, which makes them the best thing to promote when the rain starts.
Timing
A carpenter's year in BC
- January to March
Book the deck season
Homeowners plan outdoor projects. Ads now fill May to September.
- April to June
Outdoor builds start
Decks, fences and pergolas. Shoot every finished job.
- July to September
Peak outdoor season
Full schedules. Book fall and winter interior work.
- October to December
Inside work
Built-ins, stairs, trim and custom interiors through the wet months.
Where to start
Most carpenters start with the Foundation Package
Carpentry sells on photos and detail, so it starts with a website and brand that show it. It's a website, brand, business cards and Google Business Profile for $3,500, by application.
Is this for you?
For carpenters who want the projects they're best at
You're a good fit if
- You want more decks, pergolas or custom work
- You take pride in finish and detail
- You want work through the winter
We're not a fit if
- You only frame for builders
- You're booked a year out
Straight answers
Carpenter marketing questions
Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.
Worth reading first
When should carpenters advertise decks?
Late winter. By May, most homeowners with a deck planned have booked someone.
Do I need professional photos?
For custom and finish work, they make a big difference. The detail is what you're selling. See photo and video.
How do I avoid small repair calls?
Build pages for the projects you want, show typical budgets, and ask a couple of qualifying questions in your instant reply.
Is Facebook or Google better for carpenters?
Both. Google catches people searching for a deck builder; Facebook shows your work to people who haven't started searching yet.
How do I keep busy in winter?
Promote interior finish work, built-ins and stairs from October, and book spring outdoor work from January.
Do you work with renovators and flooring companies?
Yes. Finish carpentry usually comes with a renovation, so we also market renovators and flooring companies. See every trade we work with.
Get started
Get more carpentry projects
Tell us what you build and where.
- We reply within 24 hours.
- We check how you show up for carpentry and deck searches in your area.
- You get a plan and a price. If we can't help, we'll say so.
- 604-626-3100
- info@debutmarketing.ca
- Vancouver, BC. Working with contractors across Canada.
P.S. Most carpenters start with the Foundation Package. Tell us what you do and we'll tell you honestly if it fits.
Thank you! We'll be in touch within 24 hours.