Before and after
The same angle before tear-off and after the last ridge cap, so the change is obvious. It works as a slider on your page and a carousel in your ads.
Canadian owned & operated
ROOFING PHOTOGRAPHY & VIDEO
We photograph and film roofing jobs from the old roof to the finished one, giving you before and after shots, crews at work, close-ups of the materials and drone footage for your website, your ads and your Google profile.
40+ five-star Google reviews 100+ contractors servedHow weak photos cost roofers the replacement job
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Someone else's roof
A stock photo of a perfect shingle roof tells a homeowner nothing about your crew. They want roofs you installed, in towns they know, on houses like theirs.
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The finished roof and nothing else
A finished roof looks like every other finished roof. The torn-off deck, the flashing detail and the before and after show the work a homeowner can't see from the driveway, and the part they worry about.
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Photos that slow the page
Full-size photos straight off a camera make a job page crawl on a phone, and homeowners leave before they see your work.
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No video for your ads
Facebook and Instagram favour short video. With no footage of your own roofs, ads default to stock clips or a single photo, and most homeowners have never seen their own roof from above.
What we shoot on a roofing job
Crews at work
Your people tearing off, laying underlayment and nailing shingles, in your gear and with fall protection in use. Homeowners want to see who shows up.
Materials and details
Close-ups of the shingle, the metal profile, the flashing and the ridge vent. These are the details a homeowner compares when they price metal against asphalt.
Finished roofs
Straight-on and twilight shots of the finished roof for your job pages, your Google profile and next year's estimates.
Aerials
The whole roof, the lot and the house in its neighbourhood, from a certified drone pilot. Nothing shows a roof better.
Short video for ads
Clips with a hook in the first three seconds, cut for Facebook, Instagram and your website: a tear-off time-lapse, a before and after, a crew walk-around.
Fresh content from one day on a roofing job
We plan the shot list around where every photo and clip will go: your job pages, your Google profile, your ads and your estimate package. Here is what the Media Refresh shoot includes.
- 50 edited photosFinished roofs, materials and details, your crew at work and before and after
- 1 highlight videoA short film for your homepage, Google profile and social channels
Media Refresh shoot$1,400
One time. If you run Meta ads, the Ad Creative shoot is $1,500 and covers 4 short videos with different hooks, drone footage and 10 photos made for ads.
Plan your shootWhat a roofing shoot covers
The kinds of shots we plan for a roofing job. The last one is a drone shoot we did for a development client.
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Crew at work: fall protection in use -
Material detail: the ridge -
Finished roof: metal and skylight -
Metal panels going on -
Aerial of a development, shot for Tamber Development
Where your roofing photos get used
Before the shoot day we decide where every photo and clip will go, so nothing ends up forgotten in a folder.
- Website: a page for each roof type, the gallery and before and after sliders
- Google Business Profile: new photos of finished roofs every month
- Ads: short video and photo ads made from your own roofs
- Estimates: photos of the old roof in the quote package
- Hiring: crew shots for your careers page and job posts
Show the whole roof from above
A drone shows what ground photos can't: the whole roof, the lot and the house in its neighbourhood. The Ad Creative shoot includes drone footage where the site and airspace allow it, and a drone shoot booked alone starts at $800.
Transport Canada wants a registered drone and a pilot certificate for any drone between 250 g and 25 kg. Controlled airspace, which covers much of the Lower Mainland and Victoria, needs an advanced certificate and NAV CANADA permission. We check the airspace and sort out permissions before the shoot.
A marketing shoot isn't an inspection report. Our aerials show the work. A damage report for an insurer needs measurements and notes from your estimator.
- 10+ edited photos, a highlight video and the raw footage
- We check the airspace and arrange any permissions
- Single shoots, or monthly plans from $1,799 for active jobs
Roofing photography pricing
One-time prices. Pick the one that matches where the content is going: your website and Google profile, your ads, or the view from above.
Media Refresh Shoot
Update your website and social media with fresh photos and a highlight video of your roofs.
$1,400 one-time
What's included
- 50 edited photos
- 1 highlight video
- Made for your website, Google profile and social media
Built for Meta ads
Ad Creative Shoot
Short videos and photos made to run as Facebook and Instagram ads.
$1,500 one-time
What's included
- 4 short-form videos, each with a different hook
- Drone footage
- 10 edited photos made for Meta ads
- Included with our Facebook ads plans when you need content
Drone Shoot
Aerial photos and video of a finished roof, a job in progress or a house with a view.
Starting at $800 per shoot
Travel not included. Monthly drone plans for active sites start at $1,799.
What's included
- 10+ edited photos
- 1 highlight video
- Raw drone footage
- One location
- 100+ contractors served
- 1000s of qualified leads generated
- 40+ five-star Google reviews
Debut compared with a general photographer and phone photos
| Debut | A general photographer | Phone photos | |
|---|---|---|---|
| Built for | Roofers and other contractors, and only them | Any business that signs | You, on nights and weekends |
| Shot list | Planned around your job pages, Google profile, ads and estimates | Nice photos, no plan for where they go | Whatever you remember to shoot |
| Active jobs | Shot around your crew schedule and your safety rules | Usually the finished roof only | Whoever has a free hand |
| Drone | Part of the Ad Creative shoot, or from $800 alone | Often an extra, if they fly at all | Not without a certificate |
| Prices | Published on this page | Usually after a sales call | Your time, plus the tools |
What clients say about our shoots
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We had the pleasure of working with Debut Marketing, and Amaan truly transformed our video marketing strategy! He’s professional, easy to work with, and knows exactly what works to capture attention. Highly recommend his services if you're looking to elevate your brand’s visibility and impact!
Rinko P. Marcon Development
Photo and video pay off for roofers with roofs worth showing
You're a good fit if
- Your finished roofs look better than any photo on your website
- You have a job starting or wrapping up in the next few weeks
- You run ads, post on social media or sell on trust and looks
We're not a fit if
- You need one photo for a business card
- You need an inspection report for an insurer. That is a different job
Roofing photography questions
Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.
Worth reading first
How much does roofing photography cost?
A Media Refresh shoot is $1,400 one time and gives you 50 edited photos and a highlight video. An Ad Creative shoot is $1,500 and gives you 4 short videos, drone footage and 10 photos cut for Meta ads. A drone shoot on its own starts at $800, and monthly drone plans begin at $1,799.
How many photos do we get?
A Media Refresh shoot: 50 edited photos and a highlight video. An Ad Creative shoot: 4 short videos with different hooks, drone footage and 10 photos for ads. A drone shoot: 10 or more photos, a highlight video and the raw footage.
Do you shoot active roofing jobs?
Yes. Crews at work make some of our best footage. We work around your schedule and your safety rules.
When should we book a shoot?
Before tear-off, so you have the old roof, and again when the last ridge cap is on. Shooting from the same spots both times makes the before and after line up. Add a time-lapse if you want a clip for ads.
Is this the same as a drone roof inspection?
No, it isn't. An inspection report documents damage for an insurer or a buyer, while our drone shoots are made for marketing: the finished roof, the lot and the neighbourhood. If a homeowner needs a report, your estimator writes it.
Do you need a licence to fly a drone over a house?
Yes. Transport Canada requires a registered drone and a pilot certificate for drones between 250 g and 25 kg, and an advanced certificate plus NAV CANADA permission in controlled airspace. A certified operator handles that paperwork for you.
Do your Facebook ads plans include a shoot?
If you don't have video of your roofs yet, we start your ads with the Ad Creative shoot. That way the ads run on real footage of your jobs. See roofing Facebook ads.
Who owns the photos and video?
The finished photos and edits are yours to use on your website, social channels and ads.
Plan a roofing shoot
Tell us what you're roofing, where, and what stage it's at.
- We reply within 24 hours.
- We plan the shot list around where you'll use it: job pages, Google, ads or estimates.
- You get a price and a shoot date.
- 604-626-3100
- info@debutmarketing.ca
- Vancouver, BC. Working with contractors across Canada.
Thank you! We'll be in touch within 24 hours.