17X ROI For Local Concrete Business Through Local SEO

General Overview (Valley West):

Client: Valley West Concrete
Industry: Residential and commercial concrete contracting
Project Timeline: 3 months (ongoing)
Markets Served: Expanded from Langley to Greater Vancouver, Vernon, and Kelowna

Background

When Valley West Concrete first approached us, their operations were well-established in Langley, BC. They were known for quality work and reliability but had hit a growth plateau. The company wanted to increase its revenue and reach without adding unnecessary complexity or overhead. Specifically, they were interested in expanding into the Greater Vancouver region, as well as the rapidly growing markets of Vernon and Kelowna.

However, like many local contractors, they didn’t have the time or resources to handle digital marketing in-house. They needed a partner who could launch an affordable, effective marketing plan — fast.

Our Strategy

Our objective was to build a lean, high-ROI marketing funnel that would not only generate new leads but also establish a presence in new service areas. We began with three core tactics:

1. Landing Pages Built for Local Conversion

We designed and launched two separate landing pages targeting Vernon and Kelowna. Each was built with:

• Localized keyword optimization

• Clear service offerings

• Strong calls to action

• Trust signals (such as reviews and certifications)

These pages were intentionally lightweight and budget-conscious to keep overhead low and ROI high.

2. Google Business Profile Setup & Optimization

For each new service area, we created and optimized a Google Business Profile. This allowed Valley West Concrete to:

• Show up in local search results

• Build credibility through photos and posts

• Collect reviews from customers in each region

This step helped establish immediate visibility without relying solely on paid ads.

3. SEO Campaign for Long-Term Lead Flow

We launched an SEO plan focused on local keyword targeting, on-page optimization, and backlink building. This included:

• Geo-targeted content updates

• Technical improvements to boost site speed and indexing

• Off-page SEO strategies to build domain authority

Unlike PPC, this approach compounds over time and creates sustainable lead generation without ongoing ad spend.

The Results

After just three months, Valley West Concrete saw the following:

• 17X Return on Investment — This includes the cost of the landing pages and SEO efforts. Every dollar spent has returned seventeen in revenue, a significant result for any contractor working with modest marketing budgets.

• Expanded Service Reach — The company is now generating leads not only in Langley but also in Greater Vancouver, Vernon, and Kelowna. This growth has led to higher-value job opportunities and more consistent work across seasons.

• Operational Growth — With increased demand, the company is now in a position to expand its crew and take on more jobs simultaneously. Hiring and scaling support are now part of our ongoing collaboration.

What’s Next

With a solid foundation in place, we’re moving into the next phase of Valley West Concrete’s growth plan:

• Meta Advertising Campaigns – We’ll be launching targeted ad campaigns to further increase brand awareness and generate leads in high-priority areas.

• Hiring Support – We’re helping to source and onboard new team members to meet the growing demand for services.

• Continued SEO Growth – As the site continues to gain authority, we’ll build on what’s working by adding more content, targeting additional keywords, and expanding into adjacent service categories.

Testimonial

★★★★★

Valley West Concrete

I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!

Key Takeaways

This project demonstrates how even modest investments in digital marketing can drive massive returns when the strategy is focused and execution is precise. By combining low-cost landing pages, local SEO, and Google Business optimization, we helped Valley West Concrete tap into new markets and achieve rapid, measurable results — all without spending a dollar on paid advertising (yet).

If you’re a contractor looking to grow your business but don’t know where to start, this is proof that you don’t need a massive budget — you just need the right plan.

READY TO GROW YOUR CONSTRUCTION COMPANY?