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A roofer working on a shingled roof with trees behind

St. John's · Mount Pearl · Paradise · CBS · Torbay

ST. JOHN'S CONTRACTOR MARKETING

Wind, rain and salt are hard on St. John's homes, and the building season is short. We help Avalon contractors show up across the towns they serve, turn their reputation into reviews people can find, and book the season before it starts.

40+ five-star Google reviews 100+ contractors served

Marketing in St. John's

Where Avalon contractors lose work online

  1. The towns around the city

    Mount Pearl, Paradise and CBS search on their own. A page for each brings in the jobs near you.

  2. Weather work with no plan

    After a big wind or rain storm, roof and siding searches spike. If you aren't ready, someone else gets the call.

  3. A reputation nobody can find

    Word of mouth is strong here, but newcomers check Google. A few old reviews send them elsewhere.

  4. A short season

    Exterior work packs into the summer. Marketing that starts late misses the jobs booked early.

Mack's Flooring website on a laptop and phone

Work we've done · Mack's Flooring · Flooring store and installer

400+ leads and $1M+ from one website

  • 400+qualified leads from Google Ads
  • 120+projects in the first year
  • $1M+in revenue from the marketing

Mack's had a great reputation and no website. We built a page for every flooring type and every community they serve, then pointed Google Ads at the page that matched each search. In the first year: 400+ qualified leads, 120+ projects and more than $1M in revenue.

The website looks great, I get compliments on it all the time, and more importantly, leads are coming in every week! Outstanding service, outstanding results.

McKenzie C.Mack's Flooring
Read the full case study

Why contractors choose us

Debut compared with your other options in St. John's

DebutA general marketing agencyDoing it yourself
Who it's built for Contractors, and only contractors Any business that signs You, on nights and weekends
Pages for each Avalon town Mount Pearl, Paradise, CBS and more One page If you write them
A plan for storm season Pages and ads ready ahead of time Reacts after If you have time
Reviews built into the system Yes Sometimes If you remember to ask
Prices Published on this page Usually after a sales call Your time, plus the tools
Who owns the website and ad accounts You do, in writing Check the contract You do

Our prices

What it costs to market a St. John's contracting business

The same prices in every city, published here so you can decide before you call. Ad budgets are paid straight to Google and Meta, separate from our fee.

Foundation Package

A website, a brand, business cards and a Google Business Profile, built together. By application only.

$3,500 one time

Usually $5,300 when the pieces are bought separately.

What's included

  • Website with service and area pages
  • Logo and brand kit
  • Business card design
  • Google Business Profile set up properly

Starter Ads

One focused Google or Facebook campaign for the job you want more of.

$1,000 per month management
Ad budget
$1,000–$4,000 / month

What's included

  • 1 ad campaign
  • Landing page and funnel
  • Automated lead replies
  • Weekly adjustments
  • Monthly reporting

Need one piece on its own? Websites from $3,200, local SEO from $1,400 a month, photo shoots from $800. See every service

More proof

What contractors say about working with us

  • Just over a year ago, I started my business. About six months in, things were going well, but I didn’t have a website. Then, out of nowhere, I got a call from Evan. He had seen my business on Google and noticed I didn’t have a website. Evan sent me a list of what he needed, but at the time, I was extremely busy, probably not the easiest client to work with. Eventually, we got everything in place, and I couldn’t be happier with the results. The website looks great, I get compliments on it all the time, and more importantly, leads are coming in every week! Outstanding service, outstanding results. I’ll recommend Evan every chance I get.

    McKenzie C. Mack's Flooring
  • Evan made it very easy and simple to design the perfect website for my construction company. All within a great budget and timeline. Evan followed up after few weeks to even make better improvements to the site for free. Highly recommend!! Thanks Evan.

    Yannick G. YG Construction
  • I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!

    Travis S. Valley West Concrete
  • I'm very happy with service from Debut Marketing. Evan is very professional, responsive, and has been great helping grow my painting business online. I really appreciate their communication and the effort they put into our marketing. Highly recommend!

    Sunny H. Beyond The Brush Painters

Read all 40+ of our five-star Google reviews

Is this for you?

Who we're a good fit for on the Avalon

You're a good fit if

  • You work in the towns around St. John's as well as the city
  • You can take on storm work when it comes
  • You want the season booked early
  • You'll ask for Google reviews

We're not a fit if

  • You can't take on more work
  • You want the cheapest website possible
  • You want guaranteed rankings

The Foundation Package is by application only.

Trades we market

What works for each trade in St. John's

  • Roofers

    Wind and rain are hard on roofs here. Have storm pages and ads ready, and answer fast after a big blow.

    Marketing for roofers
  • Painters

    Salt air and weather wear paint quickly. Book the short dry season from your website in spring.

    Marketing for painters
  • Renovators

    Older homes downtown and in the east end need careful work. Show before and after photos.

    Marketing for renovators
  • Home Builders

    New homes in Paradise, CBS and Torbay bring buyers who compare builders online. Show finished homes and your process.

    Marketing for home builders
  • HVAC

    Heat pumps are a common upgrade. A page with your process and prices brings in the calls.

    Marketing for hvac

See every trade we work with

Where we work

Where we build pages and ads on the Avalon

  • St. John's

    Downtown · East End · West End · Kilbride · Goulds

  • West

    Mount Pearl · Paradise · Conception Bay South

  • North

    Torbay · Logy Bay · Portugal Cove–St. Philip's · Pouch Cove

  • Further out

    Holyrood · Witless Bay · Bay Bulls

Straight answers

St. John's contractor marketing questions

Do you work with St. John's contractors?

Yes. We're based in Vancouver and work with contractors across Canada. Planning happens by phone and video.

How should I plan for storm season?

Build storm pages and ads ahead of time and agree on a storm budget. When it hits, the ads go live and every lead gets an instant reply.

How much does it cost?

Our prices are on this page: the Foundation Package is $3,500 by application, and ads management is $1,000 or $1,500 a month plus your ad budget.

Do you cover Mount Pearl and Paradise?

Yes. We build a page for each town you serve and can split your ads by area.

Do I need a big ad budget?

No. Smaller markets usually have fewer contractors bidding, so a modest budget goes further.

Get Your St. John's Plan

Tell us your trade and the towns you want more work in.

Service of interest