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An operator in a mini excavator on a residential lot

Thunder Bay · Shuniah · Oliver Paipoonge · Kakabeka Falls

THUNDER BAY CONTRACTOR MARKETING

In Thunder Bay, a contractor's name is everything, and the next job is often a long drive away. We help Thunder Bay contractors turn their reputation into Google reviews people can find, reach camp and rural owners, and get the most out of a short season.

40+ five-star Google reviews 100+ contractors served

Marketing in Thunder Bay

Where Thunder Bay contractors lose work online

  1. A reputation nobody can find

    Everyone in town knows your name, but newcomers and camp owners check Google. A few old reviews send them elsewhere.

  2. Rural and camp work missed

    Owners along the North Shore and out at the lakes want trades who will drive. If your site doesn't say you do, they keep looking.

  3. A short building season

    Outdoor work packs into a few months. Marketing that starts late misses the jobs booked early.

  4. No website, or an old one

    A Facebook page isn't enough for a $40,000 job. People want to see your work and your process.

Mack's Flooring website on a laptop and phone

Work we've done · Mack's Flooring · Flooring store and installer

400+ leads and $1M+ from one website

  • 400+qualified leads from Google Ads
  • 120+projects in the first year
  • $1M+in revenue from the marketing

Mack's had a great reputation and no website. We built a page for every flooring type and every community they serve, then pointed Google Ads at the page that matched each search. In the first year: 400+ qualified leads, 120+ projects and more than $1M in revenue.

The website looks great, I get compliments on it all the time, and more importantly, leads are coming in every week! Outstanding service, outstanding results.

McKenzie C.Mack's Flooring
Read the full case study

Why contractors choose us

Debut compared with your other options in Thunder Bay

DebutA general marketing agencyDoing it yourself
Who it's built for Contractors, and only contractors Any business that signs You, on nights and weekends
Pages for rural and camp work Yes Rarely If you write them
Reviews built into the system Yes Sometimes If you remember to ask
Plans for a short season Ads ready in late winter Same budget all year Up to you
Prices Published on this page Usually after a sales call Your time, plus the tools
Who owns the website and ad accounts You do, in writing Check the contract You do

Our prices

What it costs to market a Thunder Bay contracting business

The same prices in every city, published here so you can decide before you call. Ad budgets are paid straight to Google and Meta, separate from our fee.

Foundation Package

A website, a brand, business cards and a Google Business Profile, built together. By application only.

$3,500 one time

Usually $5,300 when the pieces are bought separately.

What's included

  • Website with service and area pages
  • Logo and brand kit
  • Business card design
  • Google Business Profile set up properly

Starter Ads

One focused Google or Facebook campaign for the job you want more of.

$1,000 per month management
Ad budget
$1,000–$4,000 / month

What's included

  • 1 ad campaign
  • Landing page and funnel
  • Automated lead replies
  • Weekly adjustments
  • Monthly reporting

Need one piece on its own? Websites from $3,200, local SEO from $1,400 a month, photo shoots from $800. See every service

More proof

What contractors say about working with us

  • Just over a year ago, I started my business. About six months in, things were going well, but I didn’t have a website. Then, out of nowhere, I got a call from Evan. He had seen my business on Google and noticed I didn’t have a website. Evan sent me a list of what he needed, but at the time, I was extremely busy, probably not the easiest client to work with. Eventually, we got everything in place, and I couldn’t be happier with the results. The website looks great, I get compliments on it all the time, and more importantly, leads are coming in every week! Outstanding service, outstanding results. I’ll recommend Evan every chance I get.

    McKenzie C. Mack's Flooring
  • I searched and searched for a true honest team to help me create a new website and seo service, I’m very grateful to have found Evan. Evan and his team have done phenomenal work and exceeded my expectations. Thanks again for your all your help Evan!

    Travis S. Valley West Concrete
  • Evan made it very easy and simple to design the perfect website for my construction company. All within a great budget and timeline. Evan followed up after few weeks to even make better improvements to the site for free. Highly recommend!! Thanks Evan.

    Yannick G. YG Construction
  • I'm very happy with service from Debut Marketing. Evan is very professional, responsive, and has been great helping grow my painting business online. I really appreciate their communication and the effort they put into our marketing. Highly recommend!

    Sunny H. Beyond The Brush Painters

Read all 40+ of our five-star Google reviews

Is this for you?

Who we're a good fit for in northwestern Ontario

You're a good fit if

  • You have a good name and a weak online presence
  • You take rural, camp or lake work
  • You want the season booked early
  • You'll ask happy customers for reviews

We're not a fit if

  • You can't take on more work
  • You want the cheapest website possible
  • You want guaranteed rankings

The Foundation Package is by application only.

Trades we market

What works for each trade in Thunder Bay

  • Carpenters

    Camps, docks and decks are the summer work. Show your lake builds and say how far you'll travel.

    Marketing for carpenters
  • Excavation

    Septic, driveways and lot clearing are big jobs in rural areas. Rank for the towns you serve.

    Marketing for excavation
  • Roofers

    Snow loads and storms off the lake are hard on roofs. Be ready before spring.

    Marketing for roofers
  • HVAC

    Long, cold winters make heating calls urgent. Keep your Google profile current so they find you.

    Marketing for hvac
  • Electricians

    Rural properties, shops and camps need electricians who will travel. Say so on every page.

    Marketing for electricians

See every trade we work with

Where we work

Where we build pages and ads around Thunder Bay

  • The city

    Current River · Northwood · Westfort · Port Arthur · Fort William

  • East

    Shuniah · Lakeshore · Dorion

  • West

    Oliver Paipoonge · Kakabeka Falls · Murillo

  • South

    Neebing · Gillies

Straight answers

Thunder Bay contractor marketing questions

Do you work with Thunder Bay contractors?

Yes. We're based in Vancouver and work with contractors across Canada, including northern Ontario. Planning happens by phone and video.

I already get work by word of mouth. Why market?

Word of mouth gets people to look you up. Your Google profile and website decide whether they call, especially newcomers and camp owners.

How much does it cost?

Our prices are on this page: the Foundation Package is $3,500 by application, and ads management is $1,000 or $1,500 a month plus your ad budget.

Do you cover the towns around the city?

Yes. We build pages for the communities you serve and set your ads to the areas you'll drive to.

Do I need a big ad budget?

No. Smaller markets usually have fewer contractors bidding, so a modest budget goes further.

Get Your Thunder Bay Plan

Tell us your trade and the communities you want more work in.

Service of interest