Our guarantee, in writing
We say we guarantee results. This page says exactly what that means: what's covered, what counts, what you need to do, and how you get your money back if we miss.
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If your Google or Facebook ads don't reach the lead target we agree in writing within your first 90 days, you choose: we refund the management fees you paid for those 90 days, or we keep managing your ads for free until they do. Websites, brand kits and the Foundation Package come with a design guarantee: if you don't like the first design and your revision rounds don't fix it, you can stop and get your money back for that project.
What's covered
For the Starter and Scaling ad plans, on Google or Facebook. Before launch we agree a lead target with you in writing. Miss it in the first 90 days and you choose: your management fees back, or we keep going for free until we hit it.
For websites, brand kits and the Foundation Package. If you don't like the first design we show you, and your included revision rounds don't fix it, you can stop before we launch the site or hand over final files, and we refund what you paid for that project.
The terms
Before your ads go live we agree a lead target for your first 90 days and put it in writing. We set it from your trade, your service area and your ad budget, using the cost per lead figures in our ad budget estimator. It's a number we both sign off on, not one we pick for you.
A phone call of 60 seconds or longer, or a form, lead form or message, from a real person in your service area asking about a service you offer. Spam, sales calls, job seekers, existing customers, duplicates and people outside your service area don't count. Every lead is tracked from the first contact, so we both see the same list.
Your choice: a refund of the management fees you paid for those 90 days, or we keep managing your ads with no management fee until you reach the target. Your ad spend is paid to Google or Meta, so it isn't part of the refund, and neither is one-time work like a website, a brand kit or a photo shoot.
Email info@debutmarketing.ca within 14 days after day 90. We go through the lead report with you. If the target was missed, you get your refund within 14 days, or the free months start right away. One claim per business.
What we don't guarantee
Some things aren't in anyone's control. An agency that guarantees them is guessing, and our own cost guide lists it as a red flag.
Google decides rankings and AI tools decide who they mention. For SEO and AEO/GEO we agree the monthly work and report on it every month, and you can see exactly what was done.
We can bring in the leads. How many turn into jobs depends on your prices, your follow-up and your close rate.
Google and Meta set what a click costs in their auctions. We control where the money goes, not what the auction charges.
Straight answers
Because we measure ourselves in leads and booked jobs, and we would rather carry some of the risk than bill you for ads that aren't working.
No. Local SEO builds over 6 to 12 months, and nobody controls Google's rankings. Ads can be measured in 90 days, so that's where the guarantee sits.
The guarantee needs the full 90 days, so cancelling early ends it. You still own your ad accounts, your tracking and everything we built.
Yes. The lead target and these terms go into your agreement before launch, so there's nothing to argue about later.
Yes. The Starter and Scaling Facebook ads plans are covered on the same terms as Google Ads. The Ad Creative shoot included with them is one-time work, so it isn't refunded.
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