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Automation for contractors

AI AUTOMATION SYSTEMS BUILT FOR CONTRACTORS

Most contractors don't lose jobs on price. They lose them in the hours between a missed call and a call back. We set up the texts, follow-ups and review requests that answer every lead straight away and hold it until you can call.

  • Missed calls answered by text in seconds
  • Web and Facebook leads replied to instantly
  • Follow-ups that run until the lead books or says no
  • A review request after every finished job
See where your leads slipSee pricing
40+ five-star Google reviews 100+ contractors served
Illustration of a missed-call text back. The business and number are made up.

The reality

Where your leads go to die

You paid for every one of these leads, with ad money, SEO or years of reputation. Here is where they slip away.

  1. The missed call with no voicemail

    Most people don't leave a message. They call the next company on the list, and you never know they tried.

  2. The form you see the next morning

    A homeowner fills in your quote form at 9 pm, and fills in two others. Whoever replies first books the estimate.

  3. The quote that went quiet

    You sent a price and never heard back. One friendly check-in often turns "we're still deciding" into a job. Nobody has time to send them.

  4. The happy customer nobody asked

    The job went great, they said they'd leave a review, and they forgot. That review would have sold your next three jobs.

Automation closes all four gaps, and it runs whether you remember or not.

What we set up

Four automations that pay for themselves

Each one is written in your voice and tested with you before it goes live. Nothing goes out that you haven't read.

Missed-call text back

When you can't pick up, the caller gets a text within seconds with your name and a question about the job. Most people reply to a text faster than they leave a voicemail, and you see the answer before you call back.

  • Works with your existing business number in most setups
  • Different messages for business hours and after hours
  • Every conversation lands in one inbox
Illustration. The business name is made up.

Instant reply to every form and Facebook lead

Website forms, Facebook lead ads and Google leads all get an immediate text and email that confirm the request, ask the two or three questions you always ask, and offer a time for the estimate.

  • Connected to your website, Facebook and Google
  • Asks for photos, address and timing up front
  • Books straight into your calendar if you want it to

Follow-ups that run on their own

Quotes go quiet. A short sequence of friendly check-ins keeps you in front of people who haven't decided yet, and stops the moment they reply or book.

  • Three-step follow-up on the Starter plan
  • Custom sequences on the Growth plan
  • Stops automatically when someone answers

Review requests after every job

When a job is marked done, the customer gets a thank-you text with a direct link to your Google review form. Every customer is asked the same way, with no discounts or gifts, which keeps you inside Google's review rules.

  • A steady flow of recent reviews
  • Direct link, no searching for your profile
  • A reminder if they forget
The T City Developments website on a laptop, with its 5.0 Google rating beside the headline

In practice · T City Developments · Duplex and multiplex builder, Vancouver

A review system behind a #97 to #4 climb

  • #97where they started on Google
  • #4where they were 30 days later
  • 5.0Google rating, with review requests built in

When we took T City Developments from #97 to #4 on Google for "Vancouver duplex builders", part of the work was a CRM for review management. Every finished client gets asked for a Google review at the right moment, without anyone at T City having to remember. The 5.0 rating now sits right beside the headline on their homepage.

Debut made us a great website and got our construction company ranking locally. Couldn't be happier with the results

Tommy SinghT City Developments
Read the full case study

Why it matters

Speed wins more jobs than a bigger ad budget

A Harvard Business Review study found companies that contacted a lead within an hour were nearly seven times more likely to qualify it than those that waited even an hour longer. Homeowners often reach out to more than one contractor, and the first one to reply has the edge.

Now do the math on your own leads. If a plumbing lead costs you around $130 from Google Ads and half of them hit voicemail after hours, fixing the reply time is worth more than doubling the ad budget. Automation doesn't replace your call. It holds the lead until you can make it.

Heating technician filling in a job form beside an outdoor heat pump unit
7xmore likely to qualify a lead contacted within an hour (HBR)

Why contractors choose it

A week of leads, with and without automation

Without automationWith automation
After-hours call Goes to voicemail, often no message left Text reply within seconds, job details by morning
Website form at 9 pm Seen the next day Text and email right away with a time to book
Quote with no answer Followed up if you remember Three friendly check-ins, then it stops
Finished job Review asked for sometimes Review request sent every time
Where leads live Texts, voicemails, inbox and your memory One place, with every conversation

Pricing

Automation plans

Monthly plans. The Starter Kit catches every lead; the Growth Kit qualifies them and runs custom workflows.

Starter Kit

Best for contractors who want faster replies and better lead handling.

$600 per month

What's included

  • Automated lead response
  • Basic follow-up (3 phases)
  • CRM integration
Get started Questions?

Fully automated

Growth Kit

Best for contractors who want a fully automated system for turning leads into jobs.

$1,200 per month

What's included

  • Everything in the Starter Kit
  • Lead qualification
  • Customized workflows
Get started Questions?

More proof

What contractors say

  • Debut made us a great website and got our construction company ranking locally. Couldn't be happier with the results

    Tommy Singh T City Developments

  • The website looks great, I get compliments on it all the time, and more importantly, leads are coming in every week! Outstanding service, outstanding results. I’ll recommend Evan every chance I get.

    McKenzie C. Mack's Flooring

  • I'm very happy with service from Debut Marketing. Evan is very professional, responsive, and has been great helping grow my painting business online. I really appreciate their communication and the effort they put into our marketing. Highly recommend!

    Sunny H. Beyond The Brush Painters

Read all 40+ of our five-star Google reviews

Is this for you?

Automation pays when leads are already coming in

You're a good fit if

  • You miss calls because you're on the tools
  • Leads come from more than one place and live in your texts and inbox
  • You send quotes that go quiet
  • You want more Google reviews without asking every customer yourself

We're not a fit if

  • You get two leads a month. Fix the lead flow first with ads or SEO
  • You want a robot to quote jobs for you. It holds the lead, you still sell the job

Straight answers

Automation questions

Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.

See where your leads are slipping
Will it sound like a robot?

No. We write every message in your words, with your name, and you approve them before anything goes live. Most customers just see a quick, friendly text from your company.

Does it work with my business phone number?

In most setups, yes. Missed-call text back works with your existing number, and every conversation lands in one inbox you can check from your phone.

Is it legal to text leads in Canada?

When someone contacts you about a job, replying to them is fine. Marketing messages to people who haven't asked are covered by Canada's anti-spam law (CASL), and we set your follow-ups and review requests up to respect it, with an easy way to opt out.

Do I need a CRM?

Both plans include CRM integration, so every lead, conversation and follow-up lives in one place instead of your personal texts. If you don't use a CRM yet, we'll recommend one on the call.

How much does it cost?

The Starter Kit is $600 a month for instant replies, a three-step follow-up and CRM integration. The Growth Kit is $1,200 a month and adds lead qualification and custom workflows.

How fast can it be running?

The timeline depends on how many lead sources you have and how quickly we can connect them. We give you a date on the first call.

Get started

See where your leads are slipping

Tell us how leads reach you today and what happens to them.

  1. We map every way leads reach you and where they wait.
  2. We show you which automations would catch the most.
  3. You get a price and a start date within 24 hours.

P.S. If one extra job a month covers the plan, every other job it saves is profit.