Construction Website Statistics 2026: 133 Canadian Construction Companies Scored

How we scored each business

Every business gets two scores out of 100, and the Debut Digital Score is the average of the two. Scoring is rules only: the same checks and points for every business, with no manual adjustments.

Debut Website Score (100). Same six categories and weights as our home builder study, so every trade compares with it.

Debut Profile Score (100). From the business's public Google Maps listing. This edition scores the 60 points a signed-out visitor can see, then scales them to 100.

Grades: A 90+, B 80 to 89, C 70 to 79, D 60 to 69, F under 60.

Construction proof items. Licences and certifications count when the page names a COR safety certificate, CCA membership, Gold Seal certification or ISNetworld status. A general licence, membership, accreditation, BBB, WorkSafeBC, WSIB or WCB mention also counts. Warranty counts for any warranty or guarantee, including 2-5-10 home warranty coverage.

Most construction companies score a C

35% of the 133 construction companies we scored landed in the C band, and the median Digital Score was 70.3. On the Website Score alone the average was 66.3, a D. 7 businesses earned an A. The best scored 97.1 and the lowest 44.6.

On the website alone, 59% of construction sites score a D or F, against 39% on the Google profile alone. 74% of construction companies score higher on Google Maps than on their own website.

Where do construction companies lose the most points?

Construction businesses lose the most points on review count (49% of points earned) and contact (57%). They do best on profile completeness (99%).

Review count is the first thing a customer compares on Google Maps, right next to the star rating. If a customer can't find a number or a quote button without scrolling, many leave and call the next construction company on the list.

In 14 of the 16 trades we scored, the website half of the score trails the Google profile half. A Google profile fills in most of its basics as soon as you set it up. A website only earns its points if someone built it to.

What does the top quarter do differently?

The top quarter of construction companies (33 businesses) averaged 84.4, and the bottom quarter 55.4. The widest gap is in review count.

The top quarter's median business has 70 Google reviews, against 6 in the bottom quarter. The median Lighthouse score is 70 against 65. Speed is a weak spot at both ends, so the top quarter wins on the basics a customer sees and Google reads.

What the top quarter does, ranked by the gap in adoption:

1. Reviews or testimonials on the home page: 91% of the top quarter vs 21% of the bottom quarter.
2. LocalBusiness structured data: 70% of the top quarter vs 9% of the bottom quarter.
3. Licences, memberships or certifications: 79% of the top quarter vs 18% of the bottom quarter.
4. Tap-to-call phone link: 94% of the top quarter vs 36% of the bottom quarter.
5. Warranty or guarantee stated: 55% of the top quarter vs 6% of the bottom quarter.

Speed: how fast do construction websites load on a phone?

The median construction website scored 66 out of 100 on Google Lighthouse's mobile test, and its main content took 8.4 seconds to appear. Google's "good" mark for Largest Contentful Paint² is 2.5 seconds. Lighthouse calls 90 to 100 good, 50 to 89 needs work and under 50 poor (Lighthouse scoring³).

1% of construction websites pass all three (Web Vitals⁵, Total Blocking Time⁶). The median home page weighed 3.2 MB, and the fastest quarter of sites showed their main content in 5.3 seconds or less.

Lighthouse tests a mid-range phone on a slow 4G connection, which is close to what a homeowner sees standing in a driveway. Large photos, sliders, video backgrounds and stacks of plugins are the usual causes of a slow first screen.

What to do:

• Shrink your photos. Save them as WebP and keep each one under 200 KB.
• Load photos lower on the page only when someone scrolls to them.
• Cut sliders, video backgrounds and plugins you don't use.
• Use a fast host.
• Test your home page with Google's free PageSpeed Insights⁷ after every change.

Contact: can a customer reach you from their phone?

71% of construction websites have a tap-to-call link. But only 29% show a phone number before you scroll on a phone, and 44% show a quote or contact button there.

20% show both a phone number and a quote button before the customer scrolls, and 47% show neither. 84% have a contact form on the home page or one click away. 5% offer online booking.

What to do:

• Put your phone number and one "Get a quote" button at the top of the page on phones.
• Make the number a tap-to-call link.
• Keep your form short: name, phone, address and a note.

Proof: do construction websites show customers you're the real deal?

57% of construction websites show reviews or testimonials, and 92% show project photos or a gallery. The weakest proof item is warranty or guarantee stated, at 26%.

Licences, memberships or certifications show up on 48% of sites, and 63% say how long the business has been around. 11% show all five proof items, and 38% show two or fewer. 11% use a review widget, and 0% link to or show a HomeStars badge.

The Canadian Construction Association⁸ runs Gold Seal certification for construction managers, and in BC the BC Construction Safety Alliance⁹ runs the COR safety program. WorkSafeBC¹⁰ and Workplace Safety and Insurance Board¹¹ coverage is a basic check for any client. List what you hold where a client can see it.

What to do:

• Put three real Google reviews on your home page, with the customer's first name and town.
• Show 6 to 12 photos of your own jobs.
• State your warranty in plain words.
• Name what you hold: a COR safety certificate, CCA membership, Gold Seal certification or ISNetworld status.

Construction checks: what do construction websites show a buyer?

A construction client is about to spend more with you than with almost any other contractor, and most take their time deciding. HomeStars puts a typical whole-home renovation at $100,000 to $300,000 or more (HomeStars¹²). So we ran extra construction checks on every home page: which project types get their own page, how the work is explained, and what proof sits next to the quote button. These are tracked, not scored, so the Digital Score stays comparable with the other 15 trades.

The biggest gap is the Google rating. 36% of the top quarter show their rating or reviews on the site, against 0% of the bottom quarter. The 22 construction companies that do averaged a Website Score of 77.2, against 64.2 for the rest. That's linked with, not caused by, the rating. But a client comparing three builders looks for proof first, and a 4.9 next to the quote button saves them a trip to Google.

Two more things stand out.

• One page per project type. 50% link to two or more project-type pages (renovations, custom homes, additions, commercial). They averaged a Website Score of 69.0, against 63.7 for sites with one or none. A homeowner planning a basement suite and a business owner planning a tenant fit-out are looking for different proof.
• Few explain how a job runs. 35% describe their process: the steps, the pre-construction stage or how they handle changes. Only 4% say how they price (fixed price, cost-plus or open book), even though that's one of the first questions on a big job. "On time and on budget" shows up on 38% of home pages, usually without a number behind it.

What to do:

• Give each project type you want more of its own page, with photos and one finished example: renovations, additions, custom homes, suites, commercial.
• Add a "how we work" page: the steps from first call to handover, how you price, and how changes are handled.
• Show your Google rating and three recent reviews beside the quote button.
• Back up "on time and on budget" with something checkable, like the number of projects you finished last year.
• Name your associations and certifications in text, not only as logos.

Homes, commercial or both: who construction websites are built for

"Construction company" covers a lot: kitchen renovators, custom home builders, commercial general contractors and firms that do all three. We sorted each home page by who it speaks to. A site counts as residential when it talks about homes, renovations or homeowners, and as commercial when it shows commercial work.

Most construction companies (56%) sell to both homeowners and businesses. The ones that pick homeowners score highest, and their sites are more often built for a phone: 89% have a tap-to-call link and 77% show reviews on the home page. The 17 sites with an industrial or institutional page averaged a Website Score of 60.6, against 67.2 for the rest, and only 24% of them show a review on the home page.

Our score measures what a homeowner or small business owner sees on a phone. A commercial owner or prime contractor looks for other things: a project list with sizes and values, safety records and prequalification. Those were rare too. 2% name a COR safety certificate, 5% mention WorkSafeBC, WCB or WSIB, 9% link to a safety page and none say they're bonded. The BC Construction Safety Alliance says many general contractors require subcontractors to have a recognized safety program before they can bid, and COR meets that requirement (BCCSA¹³).

That gap will matter more. BuildForce Canada's 2026 outlook expects residential construction employment to fall 4% by the end of the decade from 2025 levels, while non-residential employment rises 6% by 2035 (BuildForce Canada¹⁴). More firms will chase commercial work, and the prequalification details are what get you on the bid list.

What to do:

• Say who you build for in the first line of the home page: "Renovations and custom homes in Kelowna" or "Commercial general contractor in Edmonton."
• If you do both, split the menu into Residential and Commercial, each with its own projects.
• For commercial buyers, add a prequalification page: safety program and COR status, WCB or WSIB coverage, insurance limits, bonding, and a project list with sizes.
• Keep the phone number and a quote button at the top either way. Owners check sites on their phones too.

Licences, warranties and hiring: what construction websites leave out

New home work in Canada comes with licences and warranties that homeowners can check. Most construction websites don't mention them.

• BC. General contractors and developers who build new homes must first be licensed residential builders with BC Housing, and renew every year (BC Housing¹⁵). Of the 15 BC construction sites with a custom or new home page, none mention that licence.
• Ontario. The Home Construction Regulatory Authority licenses new home builders and vendors, and its Ontario Builder Directory lets anyone look a builder up (HCRA¹⁶). 13% of Ontario construction sites name the HCRA, Tarion or a licence, the highest of any region.
• Alberta. All residential builders need a licence to get a permit for a new home, and from January 1, 2027, applicants will also have to confirm they meet competency requirements (Government of Alberta¹⁷). None of the Prairie sites we scored mention a licence.

A licence a homeowner can look up is one of the few trust signals a competitor can't copy. If you hold one, put the number in the footer and link to the lookup.

Hiring. 38% of construction home pages link to a careers page, more in the bottom quarter (48%) than the top (33%). That doesn't mean a hiring page hurts. BuildForce expects the industry to need 306,200 workers by 2034, and 135,000 residential workers to retire by 2035 (BuildForce Canada¹⁴), so most firms are hiring. The trouble is home pages built for recruits and owners at once, where the buyer has to dig for a phone number. Keep careers in the menu or footer and the quote button at the top.

Suites and multiplexes in BC. 13% of BC construction sites link to a duplex, multiplex, laneway or suite page, against 6% in Ontario and none on the Prairies or in Atlantic Canada. BC's small-scale multi-unit housing rules require most single-family and duplex lots in larger municipalities to allow three or four units, and six near frequent transit (Government of BC¹⁸). That's a new search, and few sites answer it yet.

What to do:

• Name your licence and warranty provider in words, with your licence number in the footer.
• Explain your new home warranty in one plain paragraph: what's covered, for how long and who backs it.
• Name your safety coverage and certificates on a page a prime contractor can find.
• If you build suites or multiplexes in BC, give them their own page and explain what an owner can build on their lot.

What construction websites say about themselves

We read the words on each home page and counted the trust claims. These are the lines a homeowner uses to decide if you're safe to let into their home.

Debut page script, home page text, 133 websites. A claim counts when the words appear anywhere on the home page.

The claims that most separate the top quarter are free estimate or quote (52% against 15%), names an award, "best of" or "top rated" (39% against 3%) and saying "insured" or "liability insurance" (33% against 3%). Only 14% of construction home pages say the business is insured, and 13% say it's licensed. Those are two of the first questions a careful homeowner asks.

A claim works better when it's specific. "Fully insured" is fine. "$5 million liability insurance and WorkSafeBC or WSIB coverage, certificate on request" is better, because the homeowner can check it. The same goes for awards: name the award and the year.

What to do:

• Say you're insured (and licensed, where your trade needs it) near the top of the home page, then give the details on your About page.
• Name your safety coverage (WorkSafeBC, WSIB or your provincial WCB).
• If you put estimates or warranties in writing, say so. Only 2% do.

Mobile: do construction websites work on a phone?

Most construction websites fit a phone screen: 89% set a mobile viewport and 99% have no sideways scrolling. Tap targets are the weak spot, with 50% passing the 24 by 24 pixel minimum in the accessibility guidelines¹⁹. 47% pass all four phone checks.

This matters for more than phone visitors. Google ranks websites from their phone version²⁰, so a page that works badly on a phone is judged that way in search too.

What to do:

• Make buttons and menu links at least 44 pixels tall.
• Keep body text at 16 pixels.
• Check every page on a phone for anything that scrolls sideways.

Google basics: can Google tell what you do and where?

61% of construction websites name their city or region in the page title or main heading, and 65% have exactly one H1. 38% use LocalBusiness structured data, and 26% pass all five checks. 30% of home page titles run past 60 characters, so Google cuts them off; 19% of home pages have no meta description; and 14% use the GeneralContractor structured data type, which tells Google exactly what the business does.

Google's own advice is to write descriptive, concise page titles²¹, and LocalBusiness structured data²² can help a business show up in Search and Maps features.

What to do:

• Write a page title like "Construction in [City] | [Business name]".
• Use one main heading (H1) that says what you do and where.
• Write a meta description²³ of 140 to 160 characters.
• Add LocalBusiness schema with your name, address and phone.

Accessibility: can everyone use construction websites?

25% of construction websites have at least one critical accessibility error, and 89% have at least one error of any kind. We tested against WCAG 2.1 AA²⁴, the standard most Canadian rules point to, using the free axe-core²⁵ checker.

The most common problems are text with too little colour contrast (68% of sites), links with no readable name (53% of sites), pinch-to-zoom turned off (11% of sites) and images with no alt text (10% of sites). Ontario's AODA²⁶ requires businesses and non-profits with 50 or more employees to make public websites meet WCAG 2.0 AA. The Accessible Canada Act²⁷ covers federally regulated organizations such as banks and telecoms. For a small construction company, the bigger reason is practical: older homeowners and people on bright job sites need readable, usable pages.

What to do:

• Label every form field.
• Add alt text that says what each photo shows.
• Darken light grey text until it passes a contrast checker.

Google profiles and reviews: how do construction companies show up on Maps?

The median construction company has 26 Google reviews and an average rating of 4.72. 12% have 100 or more reviews and 19% have fewer than 10. 36% hold a perfect 5.0, and 20% sit under 4.5.

A strong Google profile does not mean a strong website. The two scores were only loosely linked (a correlation of 0.43, where 1 would mean they always move together).

Google says more reviews and positive ratings can help local ranking²⁸, along with complete and accurate profile details. Keep in mind these are the businesses Google showed first for "construction company" in each market. Their profiles likely run stronger than the average construction company's.

What to do:

• Ask every finished customer for a review, and send them a direct link.
• Reply to every review.
• Don't offer a discount in exchange. Google prohibits incentives for reviews²⁹.
• Keep your hours current.
• Set your primary category to the trade you want calls for, following Google's profile guidelines³⁰.

The first page of Google Maps: what construction customers see

Besides the 133 businesses we scored, we kept every listing Google Maps showed for "construction company" in each of the 21 markets. That's 530 listings, not counting ads, and they show what a homeowner sees when they search.

9% of those listings had no website. 29% had fewer than 10 reviews, and 4% showed no hours. 10% said "Open 24 hours". Unless someone really answers at 3 a.m., that's a setting worth fixing, because a customer who calls at night and gets voicemail moves on.

Google Maps public results, signed-out view, 530 organic listings in 21 markets, October 6 to October 7, 2026.

The top 3 spots had a median of 35 reviews, against 19 for spots 4 to 10 and 16 for spots 11 to 20. Ratings barely change from spot to spot. Google says ranking depends on relevance, distance and prominence, and that reviews help with prominence (Tips to improve your local ranking on Google²⁸). Distance from the searcher still matters, so treat this as a pattern, not a formula.

A perfect 5.0 usually means few reviews. 43% of rated listings show 5.0 stars, with a median of just 11 reviews.

To most homeowners, a 4.8 with 200 reviews looks more solid than a 5.0 with 12.

Primary categories. The 133 businesses we scored used 7 different primary categories on Google. The most common:

In Whitespark's 2026 survey of 47 local search experts, the primary category ranked as the #1 factor for showing up in the map results (Local Search Ranking Factors 2026³¹). Pick the one that matches the work you want most, following Google's Guidelines for representing your business on Google³⁰.

Ads on the map. We saw 17 sponsored listings in 10 of the 21 market searches. We searched signed out, so a homeowner searching on their own phone may see different ads.

What to do:

• Link your website from your Google profile. It's a free edge over the 9% who don't.
• Check your hours. Turn off "Open 24 hours" unless you really answer at 3 a.m.
• Send every customer your direct review link when the job is done. Google suggests sharing a link or QR code (Tips to get more reviews³²).

Trade checks: what else do construction websites offer?

These checks are tracked, not scored. Three in five construction websites show commercial work, and one in a hundred shows a price.

55% show the owner or team, and 5% mention financing.

Pages, profiles and tracking: what construction home pages link to

The pages and profiles a home page links to are where an interested client goes next, and the tags behind it decide whether you know where your calls came from.

Debut page script, home page links and code, 133 construction websites.

The biggest gaps are the Google profile link (58% against 12%), the blog (58% against 27%) and the FAQ page (33% against 6%). LinkedIn runs the other way: it's linked more often by the bottom quarter, where commercial firms are more common. Only 2% of construction home pages link straight to the "write a review" box on Google, and 35% have no analytics, ad tag or call tracking at all.

What to do:

• Link your Google profile from the footer, and add a short review link to your handover email.
• Add a reviews page and an FAQ page that answers the questions you get on every first call, and link both from the home page.
• If you run ads, use call tracking or Google's call reporting so phone leads count.

Tools and tracking: what are construction websites built on?

WordPress runs 50% of construction websites, followed by custom or less common platforms at 15%.

63% have Google Analytics or Tag Manager installed. 22% carry a Google Ads tag, 13% a Meta pixel and 6% call tracking. A business that runs ads without a tag can't tell which clicks turned into calls.

By region: how do construction companies compare across Canada?

BC construction companies scored highest on average (72.8), and Atlantic lowest (63.8). Regions with fewer than 30 businesses (Atlantic) are directional only.

Markets: BC (Vancouver, Surrey, Chilliwack, Kelowna, Victoria, Nanaimo, Comox Valley), Prairies (Calgary, Edmonton, Red Deer, Saskatoon, Regina, Winnipeg), Ontario (Toronto, Ottawa, Kingston, Sudbury, Thunder Bay), Atlantic (Halifax, Moncton, St. John's). Quebec is not in this edition.

How do construction companies compare with other trades?

Construction companies rank 11 of 16 trades we scored with the same method in the same window.

Our home builder study scored websites only: 153 builders averaged 56.3 on the same six categories. It drew its sample a different way and ran in its own window, so compare it with the trades above with care.

10 fixes that move a construction company up a grade

Ranked by the Digital Score points the average construction company in this study would gain. Website points count half in the Digital Score, and profile points are scaled.

Most fixes on this list are content changes a business can make in a week; speed usually needs a developer or a lighter website.