Media Refresh Shoot
Update your website and social media with fresh photos and a highlight video of your work.
$1,400 one-time
What's included
- 50 edited photos
- 1 highlight video
- Made for your website, Google profile and social media
Construction photography and video · Vancouver and across BC
CONSTRUCTION PHOTOGRAPHY & VIDEO
92% of construction websites already show project photos. Owners compare builders on whose work it is, how well it's shot and whether the page loads on a phone. Our construction photography and video covers your builds from the empty lot to handover, your crews at work and the view from a drone, planned around your website, ads and bids.
- Progress shoots at foundation, framing, lock-up and handover
- Your crews at work, on your sites, in your gear
- Short video ads and drone footage for Facebook and Instagram
- Photos sized for the web, so your project pages still load fast
The reality
How weak photos cost construction companies projects
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Someone else's build
A stock photo of a finished home tells an owner nothing about your work. Owners hiring a builder want to see houses you built, in towns they know.
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The finished house and nothing else
Owners spending six or seven figures want to see how you run a site: straight framing, a tidy lot and a crew in gear. A gallery of handovers skips the part they worry about most.
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Photos that slow the page
The median construction home page took 8.4 seconds to show its main content on a phone, in our study of 133 Canadian construction companies. Google calls 2.5 seconds good. Full-size photos straight off a camera are a common reason.
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No video for your ads
Facebook and Instagram run on short video. Without footage of your own builds, your ads fall back on stock clips or a still photo.
By the numbers
What do construction websites show today?
Nearly all of them show photos. Fewer link to a projects page, and most are slow on a phone, usually because of the photos. Here is where construction websites stand and what to aim for.
| Construction websites | What to aim for | |
|---|---|---|
| Show project photos or a gallery | 92% | 6 to 12 photos of your own jobs on the home page |
| Link to a projects, portfolio or gallery page | 88% (97% of the top quarter, 79% of the bottom) | A page for each project, with the town, scope and timeline |
| Show reviews or testimonials on the home page | 57% | Three real reviews beside your project photos |
| Median home page weight | 3.2 MB | Each photo saved as WebP and kept under 200 KB |
| Median time to show the main content on a phone | 8.4 seconds | 2.5 seconds or less, Google's mark for good |
| Sites with images missing alt text | 10% | Alt text that says what each photo shows |
Debut Trades Index, home pages of 133 Canadian construction companies in 21 markets, checked at phone size, October 6 to 7, 2026. Top and bottom quarter by Debut Digital Score. Every figure and method is in our construction website statistics.
Through the build
What we shoot at each stage of a build
- Before ground breaks
The lot and the street
Drone and ground shots of the empty lot and the street, so the finished photos have a true before.
- Foundation and framing
The work owners never see
Crews forming, pouring and framing. These shots show how you run a site, and they make the best short videos.
- Lock-up and finishing
Progress from the same spots
We shoot from the same angles each visit, so the progress photos and the time-lapse line up. Monthly drone plans fly the same path every time.
- Handover
The finished build
Exterior, interior and twilight shots of the finished project, plus a walkthrough video for your website, your Google profile and next year's bids.
Book the first visit before the build starts. Once the framing is up, the empty lot is gone.
What one shoot gets you
Fresh content from a single day on site
We plan the shot list around where every photo and clip will go: your project pages, your Google profile, your ads and your bid documents. Here is what the Media Refresh shoot includes.
- 50 edited photosFinished work, details, your crew at work and before and after
- 1 highlight videoFor your homepage, Google profile and social media
Media Refresh shoot$1,400
One time. Running Meta ads? The Ad Creative shoot is $1,500: 4 short videos with different hooks, drone footage and 10 edited photos made for ads.
Plan your shootWork we've shot
Construction and development work we have shot
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Marcon Development -
Valley West Concrete -
MH Contracting -
Century Sky Homes -
Tamber Development
Drone photo and video
Show the whole site from above
A drone shows what ground photos can't: the size of the lot, the roof, the build in its neighbourhood and the progress across a site with more than one building. Drone footage comes with the Ad Creative shoot where the site and the airspace allow it, and you can book a drone shoot on its own from $800.
For drones between 250 g and 25 kg, Transport Canada requires a drone pilot certificate and a registered drone. Flights near airports and heliports, which covers much of the Lower Mainland and Victoria, need an advanced certificate and permission from NAV CANADA. We check the airspace and arrange any permissions before the shoot. Our construction drone guide covers the rules and the uses in full.
- 10+ edited photos, a highlight video and the raw footage
- We check the airspace and arrange any permissions
- Single shoots, or monthly plans from $1,799 for active sites
Pricing
Construction photography pricing
One-time prices. Pick the one that matches where the content is going: your website and Google profile, your ads, or the view from above.
Built for Meta ads
Ad Creative Shoot
Short videos and photos made to run as Facebook and Instagram ads.
$1,500 one-time
What's included
- 4 short-form videos, each with a different hook
- Drone footage
- 10 edited photos made for Meta ads
- Included with our Facebook ads plans when you need content
Drone Shoot
Aerial photos and video of a finished project, an active site or a property with a view.
Starting at $800 per shoot
Travel not included. Monthly drone plans for active sites start at $1,799.
What's included
- 10+ edited photos
- 1 highlight video
- Raw drone footage
- One location
- 100+ contractors served
- 1000s of qualified leads generated
- 40+ five-star Google reviews
Your options
Debut compared with a general photographer and phone photos
| Debut | A general photographer | Phone photos | |
|---|---|---|---|
| Built for | Contractors and builders, and only them | Any business that signs | You, on nights and weekends |
| Shot list | Planned around your project pages, Google profile, ads and bids | Nice photos, no plan for where they go | Whatever you remember to shoot |
| Active sites | Shot around your schedule and your site safety rules | Usually the finished project only | When someone has a free hand |
| Drone | On the Ad Creative shoot, or from $800 on its own | Extra, if they fly | Not without a certificate |
| Prices | Published on this page | Usually after a sales call | Your time, plus the tools |
More proof
What clients say about our shoots
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We had the pleasure of working with Debut Marketing, and Amaan truly transformed our video marketing strategy! He’s professional, easy to work with, and knows exactly what works to capture attention. Highly recommend his services if you're looking to elevate your brand’s visibility and impact!
Rinko P. Marcon Development
Is this for you?
Photo and video pay off for builders with work worth showing
You're a good fit if
- Your finished builds look better than any photo on your website
- You have a build starting or wrapping up in the next few months
- You run ads, post on social media or bid on work where looks count
We're not a fit if
- You need one photo for a business card
- There's nothing on site to shoot for the next few months
Straight answers
Construction photography questions
Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.
Worth reading first
How much does construction photography cost?
The Media Refresh shoot is $1,400 one time: 50 edited photos and one highlight video for your website, Google profile and social media. The Ad Creative shoot is $1,500: 4 short videos with different hooks, drone footage and 10 edited photos made for Meta ads. Drone shoots on their own start at $800, and monthly drone plans for active sites start at $1,799.
Do you shoot active construction sites?
Yes. Crews at work are some of the most useful footage we get. We work around your schedule and your site safety rules.
When should we book progress photos?
Before the build starts, so you have the empty lot. Then at the stages you want to show, usually foundation, framing, lock-up and handover. Shooting from the same spots each visit makes the progress photos and the time-lapse line up.
Do you need a licence to fly a drone over a construction site?
Yes. For drones between 250 g and 25 kg, Transport Canada requires a drone pilot certificate and a registered drone, and flights near airports and heliports need an advanced certificate and permission from NAV CANADA. Hiring a certified operator means that paperwork is handled for you. See drone photo and video for the details.
How should photos go on a construction website?
Resize them to the size they're shown at, save them as WebP and keep each one under 200 KB. Put 6 to 12 photos of your own jobs on the home page, and give each project its own page with the town, scope and timeline. The median construction home page in our study weighed 3.2 MB. Our construction website design page covers the rest.
Do your Facebook ads plans include a shoot?
When you need one, yes. If you don't have video of your builds yet, we start your ads with the Ad Creative shoot, so they run on real footage of your sites. See construction Facebook ads.
Who owns the photos and video?
You get the finished photos and edits to use on your website, social media and ads.
Get started
Plan a construction shoot
Tell us what you're building, where, and what stage it's at.
- We reply within 24 hours.
- We plan the shot list around where you'll use it: project pages, Google, ads or bids.
- You get a price and a shoot date.
- 604-626-3100
- info@debutmarketing.ca
- Vancouver, BC. Working with contractors across Canada.
Thank you! We'll be in touch within 24 hours.