11 Roofing Marketing Ideas To Book More Roofs

Most roofing companies grow on referrals and repeat customers until that stops being enough. The ones that keep growing add a few reliable ways to get found online, earn trust before the first call and be there the day after a storm. This guide covers 11 roofing marketing ideas for residential roofers, with what to do first for each one.

I've marketed contractors for more than five years, and roofing is the trade where a good idea and a bad one cost the most to tell apart: a roofing lead from Google typically costs about $258¹. The ideas that work best are rarely the flashiest. Most are pages, reviews and the street you're already working on.

A quick note on how people find a roofer now: BrightLocal's 2026 survey found 97% of consumers read reviews for local businesses⁴ and 45% have used AI tools like ChatGPT to find one. Being visible and well reviewed online is no longer optional.

1. Get Your Website Ranking Locally

Your website is the base for everything else. When someone searches "roof replacement in [your city]", local SEO decides whether they find you or a competitor.

What to do:

Claim your Google Business Profile: it's free and decides whether you show up on the map. Fill in every field and add photos of your own roofs. (More on this in idea 8.)

Give repairs and replacements their own pages: a homeowner with a leak and one pricing a new roof want different things. 85% of the top quarter of roofing websites link to both a repair page and a replacement page from the home page, against 15% of the bottom quarter³. Add metal or flat roofing pages if you do that work.

Target local searches: use phrases like "roof replacement in Calgary" or "roof repair in Nanaimo" on your pages instead of plain "roofing".

Show your warranty, financing and a price range: only 2% of roofing websites show prices and 37% mention financing³. A line like "most bungalow re-roofs here run $11,000 to $15,000" answers the first question before a competitor does.

Put your phone number where a thumb can reach it: 68% of roofing websites show a phone number in the first screen on a phone³. Make it tap-to-call, with a quote button beside it.

Make the site fast on phones: the median roofing home page in our study took 10.6 seconds to show its main content on a phone³. Compress photos and use good hosting.

Three trade websites that rank

All three are sites we built. None of them is a roofer, but the setup is the one a roofing site needs: a page for every service and every area it wants work in, and the phone number where a thumb can reach it.

2. Put a Sign on Every Roof

A tear-off is the loudest ad in the neighbourhood. Roofs on the same street were often put on in the same year, so the neighbours are your next customers.

• Yard sign: put one up on the first day and leave it a week after the job, with the owner’s permission.
• Door hangers: hang a card on the 10 to 20 houses around each job while the crew is there.
• Mail the street: Canada Post's Precision Targeter maps every mailbox in a neighbourhood if you'd rather mail it⁶.
• Wrap the truck: your name, phone number and what you do, readable from across the street.

3. Ask for a Review at Every Final Walkaround

Reviews decide who shows up on the map. The top 3 roofers on Google Maps had a median of 77 reviews across 21 Canadian markets².

• Ask on the walkaround: when the crew has swept for nails and the dumpster is gone, then text your direct review link that evening⁷.
• Ask leak repairs after the rain: the best review a roofer can get is "no leak after last night’s storm", and the customer just found out it’s true.
• Ask everyone: not just the happy ones, and never offer a discount for a review. Google prohibits both⁸.
• Read the full playbook: our post on how to get more Google reviews for a roofing business has the scripts.

4. Be Ready the Day After a Storm

Storms send whole neighbourhoods looking for a roofer at once. The company that shows up first, online and on the street, gets the calls.

• Post a storm-check offer: on your Google profile and Facebook page the day after hail or a windstorm, and send it to past customers.
• Say whether you help with insurance claims: on the Prairies, 48% of roofing websites answer the insurance question on the home page; in BC, 6% do³. If you help with claims, say so plainly.
• Answer the phone: storm calls go to whoever picks up. Add evening coverage for the first week.
• Keep it honest: a free check, a written quote and photos of the damage. Homeowners have heard about out-of-town crews.

5. Show Every Roof from Above

A roof is hard to see from the ground. A drone shot shows the whole job, and only 5% of roofing websites mention drone photos or inspections³.

• Before and after: same angle, same height, so the change is obvious.
• On your site and your profile: one finished roof per job page and new photos on your Google profile every month.
• Know the rules: drones between 250 g and 25 kg need a pilot certificate and a registered drone in Canada. Hire a certified operator or get your own certificate. Our roofing photography and video page covers it.

6. Build Referrals with Realtors and Home Inspectors

Pre-sale inspections flag tired roofs every week. The people who see roofs for a living can keep your schedule full.

• Home inspectors: offer a fast written quote their clients can use in negotiations.
• Realtors: be the roofer they call when a deal hangs on the roof.
• Property managers and strata councils: planned replacements and yearly checks, booked months ahead.
• Other trades: gutter, siding and solar companies meet your customers first.

7. Check In After One Year

Call or text every customer a year after the job to check the flashing and gutters. It catches warranty issues early and brings referrals and reviews.

• Put it in the calendar: set the reminder the day you finish the job.
• Offer an inspection: a quick look and a few photos. In BC, the RoofStar 10-year guarantee includes reviews at years 2, 5 and 8⁹.
• Ask for the referral: the customer who just heard "your roof looks great" is the one most likely to name a neighbour.

8. Set Up Your Google Business Profile

Your Google Business Profile is the most important free marketing tool a roofer has. It decides whether you show up in the map results.

• Fill in everything: business name, phone, website, hours, service area, categories and a clear description of the roofing work you do. "Roofing contractor" was the primary category for 97% of roofers in the top 3².
• Add photos often: finished jobs, work in progress and your crew. Fresh photos keep the profile active.
• Get steady reviews: BrightLocal found 74% of consumers look for reviews from the last three months⁴. Ask every customer, reply to every review, and never offer anything in exchange; Google prohibits it⁸.
• Post updates: finished jobs, seasonal offers and news. Google says posts show on your profile in Search and Maps¹⁰.
• Know what changed: Google removed the Q&A section and replaced it with "Ask Maps", which answers questions from your profile, reviews, photos and website. The more complete your information, the better those answers are.
• Check your performance report: see how people found you and whether they called, visited your site or asked for directions.

9. Run Local Services Ads

Roofers can run Google Local Services Ads in Canada¹¹. You pay per lead, the ad sits above the search ads, and Google screens your business before it runs¹².

• Know the cost: a roofing Local Services Ads lead typically costs about $148 CAD¹³.
• Answer every call: since October 1, 2026, Google charges for missed calls over 20 seconds¹⁴, and these leads go to whoever picks up.
• Read the details: our post on whether Local Services Ads are worth it for roofers has the setup and the math.

10. Run Google Search Ads for Replacements

Search ads catch the homeowner who is pricing a roof today. They pay off on replacements and lose money on small repairs, so split them.

• Do the math first: at about $258 a lead and 42 in 100 leads booking, that’s about $620 of ad spend per booked roof¹, against a typical asphalt re-roof of about $13,000¹⁵.
• One campaign per job: replacements, repairs and storm damage each get their own campaign and their own page.
• Track the calls: only 40% of roofing websites carry a Google Ads tag and 5% use call tracking³. Without them, nobody knows which ad booked a roof.
• Block the wrong searches: jobs, DIY and supplier searches waste a roofing budget fast. Our roofing Google Ads guide has the list.

11. Run Local Facebook and Instagram Ads

Facebook finds the homeowner with a 20-year-old roof before the leak. Google catches the one with a leak today. Most roofers need both.

Why Facebook and Instagram ads work for roofers

1. Reach: more than 3.5 billion people use Meta’s apps every day¹⁶, including most homeowners in your area.
2. Local targeting: show ads only in the neighbourhoods and towns you serve.
3. Cheaper leads: a contractor lead typically costs about $61 on Facebook¹⁷, against about $258 for a roofing lead on Google search.
4. Built for visuals: a drone shot of a new roof is exactly what stops the scroll.

1. Pick your campaign objective

• Leads: collect contact details with an instant form or on your website. The best place to start.
• Traffic: sends people to your website, but you pay for visits rather than leads.
• Retargeting: show before and after photos to people who visited your replacement page and didn’t call.

2. Set up targeting the 2026 way

Meta's Advantage+ audience is now the default for lead campaigns, and many detailed interest options were merged or removed, with the old ones switched off on January 15, 2026¹⁸. What still matters:

• Location: set it tightly to your service area. This is still a hard limit.
• Age: a minimum like 25+ helps focus on people likely to own a home.
• Your own data: past customer lists and website visitors make strong custom audiences.
• The ad itself: the photo and the offer now do most of the targeting.

3. Make ads worth stopping for

• Real photos and video: of your own roofs, not stock images.
• Before and after: the same roof from the same angle.
• Short, clear text: what you do, where, and a next step like "Book a free roof check".
• A reason to act now: a free inspection before the rainy season, or a spring booking window.

4. Choose a format

• Carousel: several jobs, or before and after shots, in one ad.
• Video: a 15 to 30 second time-lapse or walkthrough.
• Single image: one great photo with a clear offer is often enough.

5. Set your budget

• Start small: $15 to $30 a day for one service area, for at least a few weeks.
• Mind the rules: ads for home repairs can fall under Meta’s Housing category, which limits age and postal-code targeting¹⁹. Set it up front so the ad isn’t rejected.

6. Track the right numbers

• Click-through rate: are people interested in the ad?
• Cost per lead: what each inquiry costs.
• Booked jobs: the number that actually matters. Call every lead back within minutes: in a study of 5.7 million leads, the ones called that fast converted eight times as often²⁰.

Where to start

You don't need all 11 ideas at once. Most roofing companies get the best results by doing a few things well:

1. Get found: repair and replacement pages, a complete Google Business Profile and a sign on every job.
2. Get trusted: a review at every walkaround, drone photos and your warranty in years.
3. Stay in touch: a one-year check-in and a storm offer to past customers.
4. Add fuel when you need it: Local Services Ads first, then Google search ads for replacements and Facebook retargeting.

Start with the first two, measure where your roofs come from, and add more once they’re working. For winter, see our roofing slow season ideas.