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Facebook ads for construction companies · Vancouver and across Canada

CONSTRUCTION FACEBOOK ADS MANAGEMENT

A contractor lead from Facebook costs about $61, against about $224 for a construction lead from Google search. We run Facebook ads for construction companies that build homes, multiplexes and additions, set up inside Meta's Housing rules, with a text back within seconds so cheaper leads still turn into site meetings.

  • Ads made from video and photos of your own builds
  • Set up in Meta's Housing category where it applies
  • Forms that ask about the lot, the budget and the start date
  • Pixel and Conversions API, so Meta learns who signs
Get a Facebook ads planSee pricing
40+ five-star Google reviews 100+ contractors served

The reality

Why construction Facebook ads bring cheap leads that never sign

  1. Targeting Meta doesn't allow

    Ads for new homes or housing repairs fall in Meta's Housing category. Reaching Canada, that means no age or postal code targeting, a 25 km minimum radius and no lookalike audiences. Plenty of guides still say to target homeowners over 30 by postal code, and Meta can reject ads set up without the right category.

  2. Leads who forgot they asked

    Instant forms take two taps. Without questions about the lot, the budget and the timing, you collect names, not projects.

  3. The wrong buyer

    Developers, property managers and public owners don't pick a builder from a feed. Facebook works for owners planning a house, a multiplex or an addition, and it's the wrong tool for commercial bids.

  4. No pixel on the website

    In our study of 133 Canadian construction companies, 13% of websites had a Meta pixel. Without one, Meta can't show your build video again to people who read your custom home page, and can't learn which leads signed.

By the numbers

What does a Facebook lead cost for a construction company?

About $61 CAD for a contractor lead from Facebook lead ads, the median across the Facebook studies and ad platforms we reviewed. A construction lead from Google search runs about $224. Facebook leads are earlier in their decision, so the fair test is signed projects, not cost per lead.

Facebook leads at $61Google search leads at $224
$1,500 a month About 24 About 7
$3,000 a month About 49 About 13
$6,000 a month About 98 About 27

Debut Marketing's 2026 findings, in Canadian dollars. Sources and method in the construction Facebook ads guide.

Three ads we'd run

Three construction ads we'd test first

Each one is built from your own builds, with one clear offer. The offers are yours to set.

HookPhoto or videoOffer
The lot check "Your single-house lot may now take a fourplex. What fits on yours?" A finished fourplex you built, shot from the street A free lot check
Slab to lock-up A 30-second time-lapse of one of your builds Progress video from the same spot every week, plus one drone pass A tour of a build in progress
The addition, before and after "Same house. One more bedroom." A before-and-after carousel from an addition you finished, with your warranty in the first line A design meeting with a budget range up front

We don't send a construction lead form out without the lot question. An owner without a lot isn't building this year.

What we set up and run

How we run Facebook ads for a construction company

  1. Video camera and lights set up on a home construction site
    Construction Photography

    Creative from your own builds

    Our Ad Creative shoot gives you 4 short videos with different hooks, drone footage and 10 edited photos, shot on your sites. Already have good footage? We use yours.

    See construction photography and video
  2. Phone showing a contractor ad on Instagram stories
    Facebook Ads

    Forms that screen for you

    Instant forms with Meta's higher-intent review step, plus questions about the lot, the budget range and the start date. Residential, renovation and commercial offers each run as their own campaign.

    See our Facebook Ads service
  3. A contractor holding a phone with a booking app on a framing site
    AI Automation

    A text back in seconds

    The moment a form comes in, the owner gets a text with a time to talk. Each signed project goes back to Meta through the Conversions API, so your ads reach more people like the ones who sign.

    See our AI Automation service

Also in the plan

The Beyond The Brush Painters homepage we designed and built

What we can show you · Beyond The Brush Painters · Residential painting, Vancouver

What we can show you, and what we can't yet

  • 8jobs booked from Google Ads
  • 20days from website launch
  • 7Xreturn on ad spend

We don't have a construction Facebook ads case study to publish yet. The closest thing is the creative and the website we built for a painting company: the brand, the van, the website and the before-and-after photos Beyond The Brush advertises with. Those 8 jobs came from Google Ads, not Facebook, and we show them because a build video lives or dies by the same rules: real work, a clear offer and a page that matches the ad.

I'm very happy with service from Debut Marketing. Evan is very professional, responsive, and has been great helping grow my painting business online. I really appreciate their communication and the effort they put into our marketing. Highly recommend!

Sunny H.Beyond The Brush Painters
Read the full case study

Through the year

Construction Facebook ads through the year

  1. January to March

    Lot checks and design meetings

    Owners plan over winter. Lot-check and design-meeting offers get most of the budget.

  2. April to June

    Builds in progress

    Time-lapse and site-tour ads while crews are framing and owners can picture a spring start.

  3. July to September

    Finished homes

    Drone and walkthrough videos of handovers, with a "book for next spring" offer.

  4. October to December

    Retarget the planners

    A smaller budget aimed at people who watched your videos or visited your project pages. Next spring's start dates go up now.

Pricing

Facebook ads pricing for construction companies

A monthly retainer, the same as our Google Ads plans. No video of your builds yet? Your plan starts with our Ad Creative shoot, and we'd start with one offer, the lot check or a design meeting, before adding a second.

Phone showing a contractor ad on Instagram stories

Starter Package

Start running Facebook and Instagram ads in your area, with one campaign built around your best offer.

$1,000 per month management
Management
$1,000 / month
Ad budget
$1,000 to $4,000 / month
Total
$2,000 to $5,000 / month

Your ad budget is paid to Meta, separate from our fee. Backed by our 90-day results guarantee.

What's included

  • 1 ad campaign
  • No content? An Ad Creative shoot: 4 videos, 10 photos, drone
  • Lead funnel and instant forms
  • Automated lead replies
  • Weekly adjustments
  • Monthly reporting
Get started Ask a question

Most reach

Phone showing an outdoor living company ad on Instagram

Scaling Package

Up to three campaigns across your service area, with fresh video and photos of your jobs.

$1,500 per month management
Management
$1,500 / month
Ad budget
$5,000+ / month
Total
$6,500+ / month

Your ad budget is paid to Meta, separate from our fee. Backed by our 90-day results guarantee.

What's included

  • Up to 3 ad campaigns
  • No content? An Ad Creative shoot: 4 videos, 10 photos, drone
  • Funnels and instant forms
  • Automated lead replies
  • Weekly adjustments
  • Monthly reporting
Book a strategy call Ask a question

Your options

Running construction Facebook ads yourself or with us

DebutA general agencyDoing it yourself
Special Ad Category Housing set from the start where it applies Sometimes missed Often missed until an ad is rejected
Targeting Your service area at the 25 km minimum, plus people who watched your videos Interests and age, if Meta allows them Age, interests and postal codes, which Housing ads can't use
Creative Build videos, drone and edited photos from our shoot Usually stock or your phone clips Phone photos
What each lead tells you Lot, budget range and start date A name and a number A name and a number
Follow-up A text in seconds and a call the same day Not part of the job When someone gets to it

More proof

What contractors say

  • Evan made it very easy and simple to design the perfect website for my construction company. All within a great budget and timeline. Evan followed up after few weeks to even make better improvements to the site for free. Highly recommend!! Thanks Evan.

    Yannick G. YG Construction

  • I'm very happy with service from Debut Marketing. Evan is very professional, responsive, and has been great helping grow my painting business online. I really appreciate their communication and the effort they put into our marketing. Highly recommend!

    Sunny H. Beyond The Brush Painters

  • The website looks great, I get compliments on it all the time, and more importantly, leads are coming in every week! Outstanding service, outstanding results. I’ll recommend Evan every chance I get.

    McKenzie C. Mack's Flooring

Read all 40+ of our five-star Google reviews

Is this for you?

Facebook ads suit builders with something to show

You're a good fit if

  • You build homes, multiplexes or additions for owners
  • You have video or photos of your builds, or will let us shoot them
  • Someone calls new leads back the same day
  • You can put $1,000 a month into ads for 90 days

We're not a fit if

  • Your work is commercial or comes through tenders
  • You want emergency or repair calls. Those are searched, not scrolled

Straight answers

Construction Facebook ads questions

Can't see your question? Send it with the form below or call 604-626-3100. We reply within 24 hours.

Worth reading first

Get a Facebook ads plan
Instant form or landing page?

Start with an instant form, Meta's higher-intent review step and three questions: lot, budget range and start date. Add a landing page once you have a project page worth sending people to. People who click through to a good page are usually further along.

How much should a construction company spend on Facebook ads?

$1,000 to $1,500 a month in one area is enough to learn which offer works. At about $61 a lead, that's roughly 16 to 24 leads. Judge it on site meetings and signed projects at 90 days, not on cost per lead.

What is Meta's Housing category, and does it apply to me?

It's a Special Ad Category for housing ads, including homes for sale and housing repairs, required for ads reaching Canada since December 3, 2020. If your ad sells new homes or offers home repairs, plan on it. We set it at launch instead of waiting for a rejection.

Do Facebook ads work for commercial construction?

Rarely. Commercial clients hire through bids, referrals and relationships, not a feed, so your website, SEO and bid documents do more there. We'll tell you if Facebook isn't worth it for your mix of work.

Can Facebook ads help us hire?

They can. Hiring ads run in Meta's Employment category, with the same limits on age and location targeting, and should point to a careers page with real openings. Keep them in their own campaign, apart from your client ads, so job seekers don't end up in your lead forms.

Who owns the ad account and the pixel?

You do. The ad account, the page, the pixel and the audiences sit in your business, and they stay with you if you leave.

Get started

Get more construction projects from Facebook ads

Tell us what you build and send a link to your best project photos or video.

  1. We reply within 24 hours.
  2. We look at your builds and tell you which offer we'd test first.
  3. You get a plan and a price. If Facebook is the wrong tool for your work, we'll say so.

P.S. Most of the builders we talk to start small: the Starter Package and one offer. No video of your builds yet? We start with the Ad Creative shoot.