Construction marketing · Vancouver
A Vancouver construction company has three real options for marketing: an agency that only works with contractors, a general marketing agency, or doing it yourself. Here is how they compare on what you get, what it costs and who does the work, so you can pick the one that fits.
The reality
A builder's customer takes months to decide and spends six figures. Marketing built for restaurants and retail doesn't fit that.
Traffic and impressions look busy. Nobody tells you which projects came from the marketing and what each one cost.
The website, the domain or the ad account is in the agency's name. Leaving means starting over.
You find out what it costs after an hour on the phone, and the contract runs twelve months.
Your three options
| Debut | A general agency | Doing it yourself | |
|---|---|---|---|
| Who it's built for | Contractors, and only contractors | Any business that signs | You, on nights and weekends |
| Knows how owners hire builders | Long decisions, big budgets, proof first | Learns on your account | You know your customers best |
| Website | A page for every project type and city | Template pages | A website builder |
| Google Business Profile and reviews | Managed monthly, review requests at handover | Often not included | If you have time |
| Ads | Google and Facebook, judged by booked projects | Clicks and impressions | Trial and error with your money |
| Prices | Published: from $1,000 a month, websites from $3,200 | Usually after a sales call | Your time, plus tools and ad spend |
| Who owns the website and ad accounts | You do, in writing | Check the contract | You do |
| Contract | Month to month after setup | Often 6 to 12 months | None |
The typical agency in our study of 69 published price lists starts at about $709 a month for local SEO and $699 a month for Google Ads management. See what each service costs.
A Vancouver builder we work with · T City Developments
Debut made us a great website and got our construction company ranking locally. Couldn't be happier with the results
If you're comparing agencies
Vancouver contractors looking for marketing help often compare names like Key Marketing, Evolve Branding, Cucumber Marketing, BSBCON, Idea Marketing, Tiny Planet Digital, AQOMI, Spark Labs Marketing, CJAM Marketing and Setsail Marketing, along with us. We don't rank other agencies or comment on their work. Whoever you talk to, these questions tell you most of what you need to know:
Our answers to all six are on our services page and in our case studies.
Our prices
Published, so you can compare before you call. Ad budgets are paid to Google and Meta from your own accounts.
Website, brand, business cards and a Google Business Profile, built together. By application only.
Usually $5,300 when the pieces are bought separately.
For serious builders
Google and Facebook ads, landing pages and instant replies.
Need one piece? Local SEO from $1,400 a month, photo shoots from $800. Every service and price
More proof
Debut made us a great website and got our construction company ranking locally. Couldn't be happier with the results
Evan made it very easy and simple to design the perfect website for my construction company. All within a great budget and timeline. Evan followed up after few weeks to even make better improvements to the site for free. Highly recommend!! Thanks Evan.
Evan did a great job on our website and offered lots of wonderful advice and tips on how to promote website traffic, and improve our business. I would not hesitate to recommend him for all your website needs. We are extremely satisfied and pleased with the work Debut has done for us.
Is this for you?
Doing it yourself?
If you'd rather do your own marketing, start here. Each hub links to every guide on that topic.
Costs What every service costs, from 69 agencies' price lists. 
Statistics Every benchmark a contractor needs, in Canadian dollars. 
Google Ads guides Set up and run Google Ads, trade by trade. 
Facebook ads guides Reach homeowners before they search. 
Local SEO Rank your website and your Google profile. 
Google Business Profile Get into the map pack and keep the reviews coming. 
Construction marketing The hub for construction companies. 
Every trade A hub for each trade we work with. 
Every city Pages for 21 Canadian cities, and the city x trade matrix. 
Our research Original studies on how contractors get hired. Straight answers
We don't rank agencies, including ourselves against others. The best one for you knows construction, publishes its prices, reports on booked projects and lets you own your accounts. Ask the six questions above.
In our study of 69 agencies' published prices, local SEO typically starts at about $709 a month, Google Ads management at about $699 a month and a website at about $2,400 one time. Our own prices are on this page.
If construction is your only business, a specialist usually gets you there faster, because they already know how owners hire builders. A general agency can make sense if you need one team for several kinds of business.
Yes, especially the basics: a complete Google Business Profile, a review request at every handover and a website with a page for each project type. Our guides above walk through each one.
No. We're based in Vancouver and work with contractors across Canada. See our service areas.
Get started
Tell us what you build and where. We'll tell you honestly whether we're the right fit.
P.S. Most builders start with the Foundation Package or the Scaling Package.
Thank you! We'll be in touch within 24 hours.
