Turning $300 Into 70 Quality Leads For Vancouver Realtor

DEBUT MARKETING | CASE STUDY

Evan Striemer | April 17th, 2025

Cofounder & Marketing Director @ Debut Marketing

Overview:

In this case study, we break down how we helped a Langley-based realtor consistently generate over 70 qualified local leads per month — with just $10/day in ad spend. The goal? Flood his pipeline with warm prospects using a hyper-targeted, low-cost strategy built around his strengths.

Step 1: Understanding the Client

Our process began with a one-on-one meeting to understand what truly mattered to this realtor. He was highly confident in his ability to close and made it clear — he didn’t need branding or fluff. He wanted leads. Lots of them. Our job was to build a system that would deliver volume without sacrificing quality.

Step 2: Creating High-Converting Video Ads

We wrote custom ad scripts tailored to each of his core service areas — from urban condos to rural acreages. Instead of generic stock footage, we filmed the videos on location, so each ad looked and felt authentic and relevant to local buyers. These videos, paired with high-quality property photos, became the backbone of our ad campaigns.

Step 3: Targeted Ads + Smart Funnels

Using these custom videos, we launched a series of area-specific ad campaigns. Each one was designed to match user intent — for example, people looking for acreages saw acreage-based ads filmed on a real property.

From there, interested buyers were directed to a high-converting funnel: a landing page loaded with hand-picked listings, filtered based on their area, price range, and features. This gave users an experience that felt curated, not generic.

Step 4: Nurturing Leads in a Sales Pipeline

Once a lead submitted their information, they were immediately funneled into a sales pipeline where they were nurtured. This helped our client stay organized and ensured that no warm lead was left behind.

Step 5: Ongoing Optimization

Each week, we refined the campaign. We optimized by location, click-through rate, cost per lead, and user behavioron the landing pages. This allowed us to continually lower the cost and increase the number of quality leads.

Results:

  • Over 70 local, qualified leads per month

  • Only $10/day in ad spend

  • ✅ Consistent has a pipeline of interested buyers and sellers

  • ✅ Scalable ads that run in the background with minimal effort

Takeaway for Realtors:

If you’re great at converting but struggling to find consistent lead flow, this is the kind of system that lets you do what you do best — close deals — while we keep the leads coming in.

★★★★★

Nimar Gill PREC*

Amazing guys and great work! Would highly recommend.

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